Starting with a surprising statistic derived from the report of eMarketer, “90 percent of mobile internet time is spent in using apps,” there is no doubt that the gap between the use of mobile apps and mobile browsers is increasing at a rapid rate. The ease of accessibility and usability of apps makes them a better option than using browsers that may take minutes to load or couldn’t fit the cell phone screen. Such issues drop down the interest of users and lead them to go for next, i.e., apps. You can say that the downsides of a browser bring mobile-based apps to life.
These days businesses bloom online rather than offline. People tend to look for items online as it is a much easier and more convenient way to search, and therefore it is important for your business to have a website. Your website can communicate directly with the consumers about the services you provide and hence making it easier for people to find you.
by Ilan Nass | Digital Marketing
Social media marketing often focuses on Facebook, Instagram, and Twitter, but Pinterest generated more than $1 billion in advertising revenue in 2019 alone. While Pinterest may not be the best channel for every brand, it’s a growing platform with a massive audience, particularly among women ages 25-54.
by Norm McLaughlin | Digital Marketing
Starting a business for the first time is both an exciting and a daunting prospect. As you start off, hopefully you have a clear idea of where you want to go, and what you want to achieve. But how will you get there?
In today’s world, having a strong digital presence is essential and your success is likely to depend on your ability to market your new business effectively online. But is this something you could do yourself, or is it the preserve of the professionals? Read on and make up your mind.
by Norm McLaughlin | Digital Marketing
Pay Per Click (PPC) Advertising is a great way to get your product or service in front of potential customers. Available through Google Ads or Microsoft Advertising, you can create a campaign today and start servicing customers tomorrow.
Let’s look at five essentials if you are to achieve success with your PPC campaign.
by Tony McIntyre | Guest Contributor | Digital Marketing
Google regularly updates its algorithm to provide users with better results and to give their searchers a better user experience. To keep your Google rankings, you will need to adapt your SEO strategy to Google's ever-changing algorithm.
One of the main obstacles to AI banking has also been a lack of clarity about how AI judgments are taken. The secret to tackling this challenge is the explainable AI or XAI method. It can describe how a device or program works in clear language. It can also indicate how decisions have been taken. XAI can also answer follow-up questions that can improve the client's financial well-being.
by Charles Daniel | Guest Contributor | Digital Marketing
Video content marketing includes everything from planning to the distribution of a video. This article isn't to explain what video marketing is, because 87% of marketers use video for content marketing now. Content marketing is taking a transformation in 2020. 85% of audiences watch content rather than reading it today. It isn’t just the large-scale businesses in the market that have adopted video content marketing; many small businesses are taking advantage of it too. These numbers may be too much to remember, but the take-away from this new content marketing strategy is big.
by Shira Gray | Guest Contributor | Digital Marketing
Mobile app marketing is a strategy involving interactions with users via the entire lifecycle, beginning with the first time they learned about your app to promote it and boost downloads, as well as other important mobile apps KPI’s, or Key Performance Indicators.
With billions of smartphone users all over the world nowadays, mobile apps have become a part of our daily lives. A couple of years back, 205 billions of apps were downloaded and by 2022, the number is expected to rise to more than 250 billion. Mobile app development services abound at present, and more and more people are inclined towards creating apps to join the vast industry.
by Gabriela Damaceno | Guest Contributor | Digital Marketing
Assertive communication is a skill that every successful professional needs to develop. That's because it makes it possible to develop social intelligence, which is the incredible ability to relate to people.
Therefore, assertive communication occurs when the information that needs to be passed on reaches the listener with clarity, respect and dynamics. When this combination of characteristics occurs, the professional obtains the expected return when starting his communication and the dialogue between the parties occurs with the collaboration of all.