by Prashant Pujara | Guest Contributor | DIGITAL MARKETING
Digital Marketing is the new age medium. It has the capability to transform products and processes through technology in a very cost-effective manner. Other marketing channels do not have the reach and results unlike digital marketing. All corporations are using it as a very powerful medium.
Modern businesses have access to a wealth of data. The volumes of data are so vast, that traditional analytics practices can’t keep up. This is causing a shift toward AI-powered analytics.
Using an AI-powered BI tool can open up a lot of opportunities for businesses. An AI-powered platform can handle and analyze data faster than a human, and it can do the work with greater accuracy. These tools are also helping to make data analytics more accessible to more people.
by Allison Janney | Guest Contributor | BUSINESS
Whether you are installing a retail business for the first time or having experience with merchandise, having the right POS system is essential for your business’s success. Your POS system is the prime component of your business and acts as more than just a system to pay for purchases. A peak-quality point-of-sale finance system can combine crucial operations of your business while providing your company with a steady stream of data you can use to make business decisions.
The developments in technology with an impact on online business have prompted consumers to conduct in-depth research on any products or services offered online before making the purchase move. Studies show that a staggering 88% of consumers will consider the availability and reliability of product information when considering making purchases. This means that a good business website today should be rich in content and professionalism.
by Rahim Makhani | Guest Contributor | DIGITAL MARKETING
Blockchain is advancing the operations of businesses to make them smarter. As a result, blockchain can transform many industries, including Healthcare, supply chain, financial services, and many more.
It is said in some research that big and famous companies have already built blockchain pilots in medicine tracking, health monitoring, and food safety. Therefore, the companies that are based on blockchain have gained a lot of benefits.
by Henry Adkins | Guest Contributor | DIGITAL MARKETING
Aviation is one of the most prestigious and worthwhile industries in the world. Every airline logo is an excellent example of corporate visual branding and provides us the perception of glamour and professionalism. The primary purpose of any professional logo design is to get immediate brand recognition.
It’s very important to focus on growing your business and figuring out the right Brand Positioning. Doing that will help your business expand in the long run, while also making it easy to connect with your customer base. But it does bring the question, what results can you expect from something like this? While there are obvious challenges that can arise, you will be very happy with the process and the way it all comes together, if you tackle the process adequately and in a proper manner. Outsourcing services can be ideal if you want to make your business grow properly, and the payoff can be second to none every time. With that in mind, Brand Positioning can help quite a bit, so let’s learn more about it and the value that it can bring to the table.
by Mandy Schmitz | Guest Contributor | DIGITAL MARKETING
Instagram is a relatively new social platform, but it already boasts a mind-boggling 1 billion users per month.
Out of them, about 130 million click shopping posts per month.
These staggering stats surely tell us about how effective this platform is when it comes to businesses.
One of the many features that Instagram offers is the option of posting stories. Users can post photos and videos (15-second clips) to their stories visible to their audience for the next 24 hours.
by Caterina Taylor | Guest Contributor | DIGITAL MARKETING
Instagram has grown into a successful social media platform with more than one billion monthly active users. People on Instagram follow at least one business account and buy products from many new brands. So more brands start to invest in Instagram for their marketing.
Smartphones have changed our lives in many aspects and many sectors. Mobile applications have made our life easy and fast going. More and more mobile applications have been developed day by day, and with this, the demand for advanced and trendy mobile applications is also increasing.