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YouTube Marketing Ideas in 2023: 7 Ways to Make Your Commercial Video Highly Converting

2/8/2023

by Natasha Rei
GUEST CONTRIBUTOR
Digital Marketing

With millions of content uploaded daily, YouTube is one of the most content-rich social platforms to dive into. As it gets easier for us to look for any video, it's a whole different story for advertisers.

It has been a while since businesses have used YouTube as a channel to launch their commercial videos.

What are the New Features of Google that May Help You Find More Relevant Results

2/6/2023

by Martin Steven
GUEST CONTRIBUTOR
Digital Marketing

Google has become the go-to search engine for finding information, and its new features are designed to make it easier than ever to find the most accurate results. From integration with the Google Search Console to rich results and Google Lens, it’s clear that Google is dedicated to providing users with the most comprehensive and relevant search results.

How To Show Your Presence On Wikipedia

1/18/2023

by Leroy Evans
GUEST CONTRIBUTOR
Digital Marketing

There is no formula to create a successful business. However, companies can opt for numerous marketing ways to build a solid reputation and sustain their online presence among their competitors. One such practical approach is to create a Wikipedia page. Being the fifth significant platform to increase online visibility, Wikipedia enables companies to promote the marketing and advertising of their brand across the globe.

A Complete Website Checklist [INFOGRAPHIC]

11/16/2022

by WebCommander
GUEST CONTRIBUTOR
Digital Marketing

If you currently have a website or are in the process of getting one off the ground, you know how many moving parts can be involved with it.

How should the website be built? What features? What features will make the website more attractive? What kind of tools should the backend have to ensure customer service ease?

Google's New Multi-Search Feature and How It Affects SEO [INFOGRAPHIC]

11/14/2022

by Digital Marketing Philippines
GUEST CONTRIBUTOR
Digital Marketing

Everyone has been in a position where they needed to search but weren't sure how to go about it. When words are inadequate to explain what you want, visuals can sometimes be a good alternative. In some cases, it would have been preferable to have used both. Thankfully, Google now allows search engine users to utilize both text and photos, especially those that are using WordPress page speed optimization.

Best Digital Marketing Ideas for a Preschool

10/26/2022

by Jess Cooper
GUEST CONTRIBUTOR
Digital Marketing

It is a fact that we live in a highly digital and tech-driven world. In this world, new forms of business and the way we do them have emerged. This new era also brought various changes to the way we advertise our business. The dominant way of promoting one’s products and services has become virtual and thus a new form of marketing - digital marketing has evolved. To achieve business success nowadays, every business needs to invest in digital marketing strategies.

Social Media Influencer Marketing Strategy and Examples

10/24/2022

by Ghia Marnewick
GUEST CONTRIBUTOR
Digital Marketing

In its simplest form, an influencer is someone who can influence others. In influencer marketing, brands pay the person to promote their products or services to their followers. The idea is to share authentic content based on real-life experiences that will appeal to the average person.

Therefore, a social media influencer is someone who expresses influence through social media.

Top 10 Online Digital Marketing Courses

9/28/2022

by Catherine Smith
GUEST CONTRIBUTOR
Digital Marketing

Digital marketing has become a well-paid profession that is demanded by both small and large employers. Whether you want to sell some generic products or focus on a unique niche such as PhD writing services, you need to be aware of such concepts as SEO, SMM, Google Analytics, and Google Ads. The best way to obtain basic skills in this sphere and identify whether this profession is the right one for you is to complete a well-designed course in digital marketing.

Local Business SEO Tricks and Tactics For This Holiday Season

9/14/2022

by Nick Brown
GUEST CONTRIBUTOR
Digital Marketing

Business opportunities, chances and trends are everywhere and all the time. The trick is to recognise incoming profitable waves and ride them to the top. Small and medium businesses profit the most from the sudden surge in their operations, and they do so by capitalising and seizing the moment. The holiday season is just around the corner, and it will come quicker than you think. With the season coming, there are ample opportunities for you to profit.

Key Programmatic Video Advertising Growth Trends For 2022

8/30/2022

by Ghia Marnewick
GUEST CONTRIBUTOR
Digital Marketing

In the good old days, you bought advertising space by talking to other people. Media buyers could negotiate ad placement by contacting multiple companies.

Then data and machine learning hit the scene, and the whole thing changed. Today, most video ads are programmatic. But what does it mean? Programmatic video advertising refers to the practice of using robots to purchase advertising space based on your requirements.