With the right toolset, a SaaS brand can blow away any competition, reaching the top of search engine ranking pages with minimal effort. Even better, you'll eliminate the guessing game that was otherwise common for traditional marketing strategy.
In this article, we'll talk about the importance of artificial intelligence for content production, increasing brand awareness, and improving SaaS SEO. Check it out!
How does AI work in content marketing?
When we talk about AI content strategy, we primarily refer to the usage of artificial intelligence and machine learning software to create quality content and perform other tasks.
While artificial intelligence isn't as perfect as human writers, it can still provide a quality marketing service. This is especially noticeable during analytical phases, where AI extrapolates relevant data to help create high-performing articles. By analyzing competition and the first page of Google, these tools can give you instructions on how to improve your posts so they rank at the top of SERPs.
But there's much more to this software. AI-driven programs can also generate articles in a blink of an eye. While SaaS business owners are split about the use of such technology, everything we've seen so far indicates that these AI generators are here to stay.
Benefits of AI
Whether you're running a B2C or B2B SaaS marketing agency, a SaaS product can provide numerous benefits to your content marketing strategy:
Most importantly, AI makes research, content creation, optimization, and promotion much more predictable. By using these AI-driven tools, SaaS content marketing agencies can supercharge their inbound marketing, resulting in much higher lead generation.
5 Tasks AI tools can help you with
AI software isn't only great for content; it can also help you during other growth marketing activities, including influencer marketing, emailing, and social media. As such, it can have a major impact on demand generation and promoting your brand online. Furthermore, it is fantastic for both B2C and B2B marketing.
When speaking about content marketing, in particular, here are a few tasks AI-driven tools can help you with:
1. Audience analysis
By using platforms such as Google Analytics, you can get advanced insights about the target audience. The tool is especially useful if you have past performance, as it shows you how visitors behaved after landing on your pages.
Google Analytics provides advanced demographic data, which can be used for audience segmentation. You can use this SaaS to learn more about visitors' education, sex, age, financial state, and other relevant factors that would help you create more customized content.
2. Keyword research
SEMRush and AhRefs are commonly used for keyword research, helping a B2B SaaS company find phrases relevant to clients' businesses. These tools dig deep into Google's ranking pages to dissect top-performing posts. Among others, they provide users with relevant info about search volume, keyword difficulty, and relevancy.
It's vital for a SaaS marketing agency to perform keyword research the right way. Otherwise, there's a good chance you create a lot of content that doesn't stand a chance of ranking. With keyword research, you can focus your efforts on the right keywords, thus maximizing lead generation efforts.
3. Content planning and optimization
Once you create a list of lucrative keywords, you can start creating outlines for each one of them. Again, there are various programs that can assist you in doing this task.
MarketMuse, SurferSEO, and Frase are fantastic growth hacking platforms, allowing a SaaS content agency to optimize every blog post they produce. First off, they can create outlines, showing you what a perfect post should look like. After running a keyword through one of these tools, you'll see what's the optimal number of words, headings, and keywords for that phrase.
Keyword optimization is perhaps the most important part of the process. You need to add relevant phrases, per tools' suggestions, this increases the likelihood of ranking in search engines. Each software also provides a score, so you can benchmark your post against competitors'.
4. Content generation
While most companies still write articles by hand, AI generation has become popular in the last few years. ChatGPT technology allows a high degree of marketing automation by creating long articles within seconds.
Right now, we're not 100% sure how these posts affect search engine rankings. SaaS marketing agencies are still reluctant to use this technology, fearing penalties for their clients. However, don't be surprised if AI-generated articles become the norm a few years from now.
Once you're done with content writing, you can use email marketing tools like MailChimp, and social media marketing platforms like Sprout Social, to start your outreach campaign.
With these platforms, you can easily monitor outreach efforts across different channels (especially true of SMM tools). They're great for reaching out to numerous contacts, all from a single dashboard, and tracking the results of your campaigns.
Sergey Solonenko is the founder of Algocentric Digital Consultancy, an active digital strategist and a fractional CMO for many B2B SaaS brands embracing digital transformation. At Algocentric Digital Sergey’s focus is on empowering every B2B SaaS brand who is looking to scale their demand generation program. Sergey’s digital marketing experience over the last 10 years has allowed him to become a digital evangelist focused on improving SaaS demand generation programs and consulting on best practices around account based marketing, sales and marketing team alignment, setting up better lead qualification systems and improving user experience through personalization by aligning martech with key marketing KPIs that ladder up to faster MRR for B2B SaaS brands.