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The 5 Stages Of Developing A Highly Effective B2B Social Media Strategy

7/31/2019

by James Miller, Guest Contributor

Whatever your industry or area of activity, social media should be part of your marketing strategy. The main reason is that most IT buyers and business managers have social media accounts too.

According to IDG Connect, more than three-quarters of B2B tech companies use social media to boost their results. Furthermore, 84% of VP-level and C-level buyers make their purchases under the influence of social media.

Why Digital Marketers Should Make Diversity a Priority

7/30/2019

by Frankie Wallace, Guest Contributor

Diversity and marketing should always go hand in hand, but the importance of diversity in the marketing world often goes overlooked. When your marketing agency prepares to hire additional staff or goes to work on a new campaign for a client, including diverse perspectives in both instances can offer valuable benefits.

With a more diverse workplace, your agency can enjoy improved productivity and more creativity, delivering better results for your clients and even improving the public perception of your agency.

Must-Have Proven Checklist to Creating Valuable Content

7/29/2019

by Valeed Rehman, Guest Contributor

Flaubert has said it right. Originality cannot be achieved without an order of task broken down into a list of logical steps. These steps are essential actions that ensure the effectiveness and originality of your projects.

In order to maintain the essence and effectiveness of the content, it is important for marketers to create an extensive checklist to develop valuable content driving the success of the projects and business.

Best Practices to Make Your Last-Mile Delivery System Successful

7/29/2019

by Noman Shaikh , Guest Contributor

The cut-throat competition poses a significant threat to enterprises to stay active. As a result, different verticals in the game strive to give the best customer experience for long term growth and sustainability. The last-mile delivery software system is not a blank check for business success, but it influences customers perception towards a brand.

Follow This Guide for Inducing Empathy Mapping in UX Design

7/26/2019

by Pete Campbell, Guest Contributor

The sole objective of UX design is to get inside the user’s head. For this you will need to think, act and believe like the user and consider what would you do, worry about and think if you were the user.

Easier said than done, these are mere comments that are hard to follow and emphasize. As a UX designer and a professional, you are simply a designer and not the user and therefore it is difficult to know what they think and would do.

Expert Services to Expect from a Reputable Web Auditing Consultant

7/26/2019

by Evans Walsh, Guest Contributor

If you are tired of experimenting with a business website and want to get someone to fine-tune it to perform better in terms of search engine optimization and user acceptance, then it is advisable to get the assistance of a web auditing consultant. He or she can assess your existing website to assess the various aspects of it to see what is right and want is wrong and how to fine-tune it for optimum performance.

How To Strategize The Content You Produce

7/26/2019

by Christian Carere, Guest Contributor

We’ve heard it a million times but it doesn’t change the fact that it’s true and that is your content is by far the most important aspect of building a website that generates traffic and converts visitors to clients. Structuring the development of your site through a content strategy will keep your efforts focused to effectively increase traffic that leads to new clients.

Advanced Corporate Event Planning Guide

7/24/2019

by Alexis Walker, Guest Contributor

Planning a corporate event is a concept that counts both among networking and marketing, which is why every single entrepreneur out there needs it. Regardless if it’s meant to attract investors, strengthen brand image or reward staff members, organizing a proper corporate event is far from being a simple thing. Still, for those who know what they’re doing, it’s quite easy to achieve the intended effect. With that in mind and without further ado, here are several advanced tips for planning a corporate event.

AI, Blockchain And Social Media: How This Trio Will Revolutionize Cross Border Payments

7/24/2019

by Sonal Mehta, Guest Contributor

The picture of the cross-border payments has entirely changed over the past couple of years. This is because of a number of banks and fintech companies have introduced an innovative method of monetary transactions through artificial intelligence and chatbots. Further, fintech is catching a lot of eyeballs and has come up as a gamechanger for the BFSI (Banking, Financial Services and Insurance) companies. Along with this, blockchain technology is also being embraced gradually to increase the speed of the transactions, lower the costs and ensure security for international money transfers.

Benefits of Combining SEO & PPC for Business

7/24/2019

by Chetan Vyas, Guest Contributor

In this era of digital marketing irrespective of the different mediums, both SEO and PPC have unique roles. Both go hand in hand.

The primary goal is to attract traffic to websites using SEO and PPC.

The marketers are often forced to think about the outcomes due to the limitation of funds.