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How to Make a Successful Sales Promotion Plan

8/28/2019

by Alexis Walker, Guest Contributor

People love a good deal when they see one. Promotions are the single best way to attract new consumers to your business. They also help established customers find new products and services that they might not be familiar with. To create a successful sales promotion, you're going to need to form a plan. Here are the most important steps you need to take in your sales promotion campaign.

5 Types Of Social Media Influencers For Growing Brands

8/27/2019

by Charles Dearing, Guest Contributor

Social media influencers have completely altered the marketing world. Because the level of influence is continuously growing, marketing professionals like yourself are working hard to improve their influencer marketing campaigns. Since the main component of any influencer campaign is the influencer themselves, you need to find the best candidates in order to beat out your competition. By finding the right influencer, you can achieve a high ROI on marketing spend. Plus, you will receive new exposure for branding building, followers and relationships.

Top 6 Salon Marketing Tips By Using Salon Software

8/26/2019

by Julia Ching, Guest Contributor

Are you running a salon? Is your salon is not generating the income that it has to?

Survey says that the best salons that are known for their work are not able to generate quality business and best clients for a profitable business.

A salon business can be profitable. All you need is to generate productive and authentic ideas to attract the clients. Don’t get disheartened if you have lost practical ways to promote your services and products. Generating business with Salon software is an effective and adequate way to follow.

What Digital Marketers Can Learn From the Success of Vaping Companies

8/21/2019

by Frankie Wallace , Guest Contributor

From 2016 to 2017 the e-cigarette company Juul’s sales grew by 641%, and the company went on to more than triple its growth in 2018. However, their booming business didn’t all come from smokers trying to replace their cigarette addiction with what they perceived to be a healthier alternative; it also included a significant number of teenagers. This naturally led to a public outcry that has been growing ever since.

Small Budget PPC Tips - How to Get Best Results

8/19/2019

by Joel House, Guest Contributor

I know how difficult it must seem to have to compete with all these different businesses and companies. Not only do they have similar products as you do, but they may be bigger with more of a budget! Unfortunately, not all of us have similar budgets that bigger competitions have, nor is everyone actually aware of how paid advertisements and campaigns play a role in your website traffic.

There are actually a lot of misconceptions that have to do with Pay-Per-Click Advertising. BUT, they give results, and many should realize that you can set your own budget without expecting to pay TOO much.

Tips for Successful Video Marketing

8/19/2019

by Dan Matthews, Guest Contributor

Video marketing is very important and can be impactful when you’re trying to connect with consumers. In fact, 51% of marketing professionals believe video marketing offers the best return on investment. The great thing about creating and publishing videos as a part of your marketing plan is how quickly people can connect and respond.

Video content is easily shared across social media platforms, which makes it easy to boost engagement with consumers.] With the right components in place, it can go viral, potentially making your brand or company a household name. It’s also a great way to give your business more humanity, allowing consumers to interact and connect with you.

The Intersection Of Marketing And Video Games

8/13/2019

by Travis Tyler, Marketing Team Lead for PowerChord

Marketers love to talk about gamified experiences/products/strategies.

So when the Electronic Entertainment Expo (E3) took over Los Angeles last week – my marketing brain wanted to see where the gaming industry was heading.

For those not familiar, E3 is a global showcase for the video game industry that touches roughly 2.6 billion lives and is valued at roughly $135 billion.

How Marketing Companies Can Prevent Data Loss

8/12/2019

by Frankie Wallace , Guest Contributor

Given current trends in technology, it’s clear that every serious part of business will be data-based in the future. Data is now the bridge between an agency and consumers. If a marketing company hasn’t taken solid cybersecurity measures, a breach could put their clients at risk as well as their own employees.

Experts agree that marketer hacks are inevitable. This isn’t too surprising, considering the high-profile hacking cases we’ve seen with Sony, British Airlines, and the DNC. When marketing companies are affected by a data breach, thousands of people could have their sensitive information stolen.

2019 Back-To-School Shopping Season [INFOGRAPHIC]

8/9/2019

It’s officially back-to-school season! The first group of public school students has already gone back to class, and for the next month, schools all over the country will welcome students back for that exciting first day.

But long before kids brighten the doorways of their new classrooms, they’ll be hitting the stores with Mom and Dad to purchase school supplies, clothes, shoes, and gadgets. Early-bird shoppers are making purchases as early as May, while college kids do their last round of shopping in October (no doubt, after the add/drop period is officially over).

Top 7 Chrome Extensions for Digital Marketers

8/8/2019

by Marie Johnson, Contributing Author at Enlightened Digital, Guest Contributor

Whether powerful analytical capabilities, a keen eye for color schemes, or simply a killer plan for time management, your tools can often make or break your ability to perform your necessary job functions. Luckily, the rise in popularity of internet browser Google Chrome has given way to an array of downloadable, easy to use and often free tools. Google Chrome extensions are programs that can be installed into Chrome in order to change the browser's functionality.