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DIGITAL MEDIA GHOST

Reasons (Not) to Self-Publish, Part Two

9/29/2016

by Will Viharo

Taking pride in one’s work, enough to share it with the public, is an impressive feat. But when it comes to self-publishing, most of your accolades are going to come from those in your social circles, which may or may not be matters of obligation.

It’s this very lack of officially recognized bona fides that continues to relegate indie authors to the sidelines of the mainstream literary industry. Most professionals simply do not take this aspect of the business that seriously, despite some redemptive success stories.

But is the old guard being prudent, or paranoid?

Think Virtual Reality Doesn't Make Sense For Your Brand? Think Again

9/28/2016

by Kim Niemi

Not too long ago, virtual and augmented reality seemed like exciting, but far off ideas. Fast forward to today and VR and AR tech is very real, and poised to explode —with 2016 expected to be the "tipping year" toward a $200 billion dollar industry by 2020.

Where will your company be when that happens — leading the charge, or scrambling to catch up?

Reasons (Not) To Self-Publish, Part One

9/27/2016

by Will Viharo

Last week I posted a two-part blog titled “Reasons to Self-Publish,” full of hope and good will (as it were).

Now I’m presenting the darker yet frankly realistic flipside to that proposition, not to dissuade any literary entrepreneurs out there, but to let you know that no matter how long you run this race toward your personal goal, the obstacle course you must endure will sometimes trip you up.

Just don’t let these setbacks break your spirit, which is easier said than done.

4 Marketing Strategies to Make Consumers Love Your Brand

9/26/2016

by Kim Niemi

We live in an ad, ad world. Without them, there'd be no television or radio, no social media – or we'd have to pay a lot more for such things.

According to Revcontent, "86% of consumers say they feel ads are necessary to get free content online". And while that's true for the most part, that doesn't give marketers carte blanche to annoy the daylights out of them. Here are four strategies to make consumers happy to see your ads:

Keeping All of Your Marketing Efforts Consistent With Your Brand

9/23/2016

By Ben Allen, Guest Contributor

A successful marketing plan is made up of a variety of tactics. This can range from running a blog, or a pay per click ad campaign, to traditional advertising, or email strategies. It’s easy to lose focus on every single one of them while they run all at the same time with varying degrees of success. So how do you keep it together? ⤺ Tweet This!

Reasons to Self-Publish, Part Two

9/22/2016

by Will Viharo

Once you’re decided to write a book, the first thing you have to do is actually finish it. That in itself is quite an accomplishment.

But it’s also akin to hitting the high notes in the shower. You need an audience to claim an actual career in your chosen field.

While the act and art of writing many be challenging and even impossible for many, connecting with that audience has never been easier.

Create Memorable Customer Experiences With These Strategies

9/21/2016

by Kim Niemi

"The most disruptive thing in the market is not technology, but rather the customer," proclaimed Salesforce Global Customer Growth and Innovation Evangelist Tiffani Bova's Twitter header – and she's dead right. It's time for businesses of all sizes to focus on the customer experience if they hope to retain customers and grow their brands.

How To LIve Stream Like The NFL

9/20/2016

by Karen Fratti

Live-streaming can be fun and unpredictable which is why it’s not surprising that some major networks are turning to Periscope and Facebook Live to push fall television.

The NFL is streaming games on Twitter and there some lessons every digital marketer can learn from their first few attempts.

Usually, a network might live stream a Q&A or, like at the Emmys, give a big monologue moment some love to drive tune-in. But the NFL has gone all in with Twitter to stream the games and there have been mixed reviews.

Tips On How to Generate More Business Leads Through Digital Marketing

9/20/2016

by Bill Clark, Guest Contributor

As more people go online, it’s never been as important as it is now to generate business leads through digital marketing. Millions of online users visit a wide range of websites every day, but placing your message in front of the right people can be a tough nut to crack. Below are some of the most effective ways you can do this. ⤺ Tweet This!

Reasons to Self-Publish, Part One

9/20/2016

by Will Viharo

To self-publish or not self-publish: that is the question William Shakespeare never had to ask himself.

But back in his day, he didn’t have that option.

Neither did a lot of authors that might otherwise have chosen this route, regardless of their sales history.

In just a few short years, DIY publishing has gone from being a social pariah to a mainstream media darling. There’s no longer any shame in it. Well, not enough to stop you, anyway.