by Kim Niemi
Social media marketing is such an established and proven part of the marketing landscape it can feel foolproof. But there are plenty of mistakes to be made, and even things that seem inconsequential can impact the effectiveness of your social marketing and leave a window open for your competition.
by Kim Niemi
Consultants have a tough gig. No matter what their specialty – in this case social media – they’ve got to walk a fine line between offering their expertise, deferring to the client, and getting what they need to help the client succeed.
Unfortunately, many business owners have an unclear understanding of the consultant-business relationship, causing them to sabotage their results and then blame the social media manager for being ineffective.
by Olivia Collins
Using technology and social media has become a huge part of the college experience - even before you're on campus. Although I won't be attending college until the fall, I'm already extremely connected to my school through social media. However, for all its benefits, social media can also harm someone's college experience.
by Mary C Long
We’ve seen how Facebook adapts and responds to competitor threats, like when it changed its privacy settings and implemented ‘everything Timeline’ in response to Google+. Or when it began offering a “subscribe” option, allowing users to follow folks they weren’t friends with, and solidly stomping on Twitter’s turf.