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The 6 Things You're Doing Wrong in Your Social Marketing

6/30/2015

by Kim Niemi

Social media marketing is such an established and proven part of the marketing landscape it can feel foolproof. But there are plenty of mistakes to be made, and even things that seem inconsequential can impact the effectiveness of your social marketing and leave a window open for your competition.

High School Senior Expelled For Swearing in Tweet (Video)

6/29/2015

by Mary C Long

If you’re in high school and you post a tweet (from home) that’s full of f-bombs should you be expelled from school?

That’s the question at the heart of this controversy, but the details will surprise you.

How To Maintain Personal Privacy on Twitter

6/25/2015

by Mary C Long

How “evolved” are you when it comes to personal privacy on Twitter?

Do you send out personal updates that fall under the “too much information” (TMI) category?

Maybe that’s part of what Biz Stone was referring to at a recent speech in Salt Lake City when he shared his observation that “users are still evolving their “digital selves,” particularly on issues of personal privacy.”

Which Are Creepier - Ghosts or Shadow People?

6/24/2015

by Cris Yeager

Love a good ghost story? Get a good scare with some info about the Shadow People... You might want to keep the lights on!

Why YOU Might Be The Problem With Your Social Media Manager

6/23/2015

by Kim Niemi

Consultants have a tough gig. No matter what their specialty – in this case social media – they’ve got to walk a fine line between offering their expertise, deferring to the client, and getting what they need to help the client succeed.

Unfortunately, many business owners have an unclear understanding of the consultant-business relationship, causing them to sabotage their results and then blame the social media manager for being ineffective.

Don't Let Social Media Ruin Your College Experience

6/22/2015

by Olivia Collins

Using technology and social media has become a huge part of the college experience - even before you're on campus. Although I won't be attending college until the fall, I'm already extremely connected to my school through social media. However, for all its benefits, social media can also harm someone's college experience.

How Twitter Could Stick It to Facebook

6/19/2015

by Mary C Long

We’ve seen how Facebook adapts and responds to competitor threats, like when it changed its privacy settings and implemented ‘everything Timeline’ in response to Google+. Or when it began offering a “subscribe” option, allowing users to follow folks they weren’t friends with, and solidly stomping on Twitter’s turf.

How To Throw an eBook Release Party!

6/18/2015

by Will Viharo

One of the only drawbacks about digital publishing is that the lack of physical paper makes it impossible to offer autographed copies, and almost equally difficult to throw a launch party. But not quite. Celebrating the release of your eBook is definitely a smart way to promote its publication, as well as a way to expand your crucial social media profile.

Here’s how…

Next Vacay Visit a Place Where the Locals Say 'Boo!'

6/17/2015

by Cris Yeager

When you're traveling, good accommodations can be hard to find.

Unless, that is, you don't mind something haunted. Then you have plenty of options...

The Good, Bad & Scary of Employee Advocacy Through Social

6/11/2015

by Mary C Long

You need your employees to help you spread the good word about your business online. Unfortunately, the way you’re going about it is failing, or worse – harming your brand, because you’re doing it wrong. Here are some tips to help you do it right!