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All You Need To Know About Jungle Scout

9/28/2018

by Alexander Fernandise, Guest Contributor

The correct keyword optimization which is otherwise known as keyword research is basically the combined action of research, analyzing and selection of apparently the best possible combination of keywords that can produce the best traffic for your website on the search engines. Search engine optimization of keywords is the very first crucial step when it comes to marketing on the search engines. Whether you are opting for organic traffic or paid ones, you need to select proper keywords to target your relevant audience. Otherwise, all your effort will go to waste.

How Video Influencers Can Be The Key To Your Social Success

9/27/2018

by Deepasha Kakkar, Guest Contributor

There’s a new mad rush on social media - driven by people who set trends and impact people’s purchase behavior - also called influencers. With them coming in the picture, brands have found a new way to deliver their message to the audience without being intrusive.

5 Integrated Features for App Development Beneficial for Your Company

9/26/2018

by Jyoti Gupta, Guest Contributor

Modern business is shifting towards dictated new rules of mobile application development. Advance features are pushing many businesses to come up with new business goals for the needs of their users. New approaches to integrating App help to build and retain a high quality of mobile apps.

It has its own significance so mobile app features should be taken into in-depth consideration to integrate them into an app. There are many organizations implementing vital app features to reflect brand personality. This directly affects the value of the model of business that a business runs.

Author of the Week: Lisa Brackmann

9/25/2018

by Will Viharo

I wish I interviewed more female writers for this blog. I just don’t have as many in my social media circles, but I am working to change that. I feel it’s important to be inclusive when it comes to gender and racial identity in a world with such complex, eclectic demographics. But particularly in the arts, since that’s my ‘hood.

Lisa Brackmann did me the honor of answering a few questions. I say I’m honored because she is a true literary success and inspiration. She does her kind proud, and no, I don’t mean “women,” though she’s an emblem of strength in that department, too.

How Bonafi Will Enhance Asset Tracking for Large Companies

9/25/2018

by Steve Kuh, Guest Contributor

One of the most significant challenges of being a global company is asset tracking. When you have many assets distributed internationally, it is difficult to keep track of inventory as well as with the supply chain vendor. From one perspective, it is an issue of supply chain management. Manage it well, and you won't have this problem. However, the biggest issue is that of counterfeiting and tracking assets among the many supply chain vendors due to different languages, cultures, and software systems that do not talk to one another.

How Blockchain Disrupts The Real Estate Industry

9/24/2018

by Shirley Lowe, Guest Contributor

Blockchain has been one of the most disruptive forces in the real estate industry around the world. From smart contracts to distributed ledgers, there are various methods that real industry players are employing to create better customer experiences. Through greater efficiency, more transparency and increased speed, real estate is set to witness its next phase of blockchain revolution.

5 Different Ad Formats To Connect With Your Audience

9/21/2018

Image by Nick Youngson via Alpha Stock Images under the CC BY-SA 3.0 license.

by Vaibhav Kakkar, Guest Contributor

The advertising space is one of the most competitive online marketing areas - everyone doing it is trying to put their best foot forward. But like every other tactic, it doesn’t work for all. An ad can fail on account of intrusiveness, information overload or simply lack of engagement. To make it work, your advertising strategy must rely on the most engaging formats.

Here we have handpicked some of the best formats from multiple channels that come with a higher probability of hitting the mark. Use these to connect with your audience:

The Consumer Buying Behavior in the Digital Age [INFOGRAPHIC]

9/20/2018

Before the digital age, customers depend on a salesperson to educate them about a specific product they wish to buy. With luck, they’ll be assisted by ones that know what they’re talking about is personnel who are willing to extend valuable insight about the products they sell. Otherwise, customers are left with very little information that doesn’t help them at all.

Today, technology helps make every customer’s buying experience easier than ever. The internet serves as their pool of information. They can quickly research about a specific brand or product, and later decide if they’re going to push through with their purchase or not.

3 ESSENTIAL Tools For Remote Team Management

9/19/2018

by Luis Magalhães , Guest Contributor

Once upon a time, I worked at a dental clinic. Part of my role was to handle online marketing. In truth, part of my role was to be a full-stack online marketer. I was responsible for everything - from the company website design and content... to social media customer interaction. It was a fun start to my marketing career, and I had huge opportunities to experiment and learn.

Author of the Week: Anthony Neil Smith

9/18/2018

by Will Viharo

The link between academia and art has a lengthy, complicated history. While the literary establishment tends to elevate and reward those who “play by the rules” by formally studying before commercially practicing their craft, the fringe elements of the industry often praise and promote the independent rebels.

Then you have writers like Anthony Neil Smith, who keeps a foot planted firmly in both camps while doing his own thing his own way, earning respect from both publishers and peers.