Blog Archives

'Going Viral' Is Like Hitting the Lottery- It's Luck, Not Skill

5/28/2015

by Mary C Long

Social media is a tough gig, mostly because expectations are unrealistic. I’ll tell you right now – and I wish others would as well – campaigns DO ‘go viral’, but unless you’re a national brand with a few million followers waiting to be wowed, your chances of that happening are about as good as getting hit by lightning. Twice.

Let’s explore the myth and reality behind what masterful social media marketing looks like, the steps you can take to attain it – and the folks you should run away from as fast as you can.

Periscope and Meerkat: Why Your Business Should Be Broadcasting

5/27/2015

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by Lily Bradic

With Periscope now available on Android, brands are left with no excuse to avoid the newest trend in online video. Here’s how — and why — your business should be getting involved:

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The Self-Publishing Stigma: Gone For Good?

5/21/2015

by Will Viharo

Before the digital revolution, being a published author was a much less pervasive boast than it is today. Now it seems almost anyone can get their literary endeavors out in front of a potentially global audience, circumventing the “gatekeepers” that once completely controlled the industry and dictated the product.

But attitudes, like technology, have a way of changing with the times. Does uploading your own eBook still qualify you as a professional worthy of respect from both peers and readers alike?

Traveling Doesn't Scare You? It Will!

5/20/2015

by Cris Yeager

Salem, MA is on our itinerary this week, but it's hardly the scariest locale as our Haunted Road Trip continues...

3 TV Tips for Promoting Seasonal Events

5/19/2015

by Kim Niemi

Even for businesses that run year-round there are busy seasons, and special events that require an uptick in social promoting. But some businesses and brands are ONLY seasonal – which means they need to promote themselves ahead of their busy season to keep their audience in the know and ready to buy, watch, or otherwise engage when the time comes. But how do brands strike the right balance between too-much-too-soon and too-little-too-late?

Social Prom Dos and Don’ts

5/18/2015

by Olivia Collins

Prom is a huge event for teenagers, and considered one of the most important nights in high school. This can be a very tricky time when it comes to social media, but if used correctly social media can help enhance your experience. Here are some dos and don’ts when it comes to social media and prom.

Don't Let Big Data Keep You Up at Night

5/14/2015

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by Mary C Long

Massive amounts of data is zooming around online and through the airwaves — data that could help your small business accomplish a great many things. But just because it's there doesn’t mean you have to worry about ALL of it. You just need to focus.

Although the Internet of Things is upon us, hovering over the Interwebs like some humongous alien spaceship, big data concerns don’t have to keep you awake at night if you own a small business. Why, then, do you have a nagging feeling that it should?

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How To Recommit To Your Marketing Strategy

5/13/2015

by Lily Bradic

It’s national recommitment month, which means it’s time to stop feeling guilty about all the blogging, social media and outreach resolutions you’ve broken since New Year. Running a business means juggling a lot of different priorities, and it’s completely understandable that some will get neglected now and again. But it’s time to recommit — and the most effective way to get back on track is to be realistic.

These Destinations Will Be Your Favorite Haunts - Literally

5/11/2015

by Cris Yeager

Vacation, excursion, road trip - call it what you will, but as the weather warms up in the U.S., getting out of Dodge is on everyone's minds. But will you be welcome everywhere you want to visit?

Self-Publishing: The Art of Confidence

5/7/2015

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by Will Viharo

The history of literature is filled with unlikely success stories of major bestsellers and enduring classics that were rejected multiple times before finally connecting with both an intrepid publisher and a wide, adoring audience, against all odds.

While these rare tales of triumph have always provided inspiration to the aspiring author, today’s digital DIY tools have not only revolutionized the way books are consumed, but have greatly increased the writer’s chances of being discovered while circumventing the traditional gatekeepers altogether.

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