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Author of the Week: Sam Wiebe

8/29/2017

by Will Viharo

Some of the nicest guys I know write hardboiled crime fiction. This seeming dichotomy between private personality and public persona may seem odd, given the violent subject matter common to the genre, but to me it makes sense.

Sam Wiebe is a case in point. His formidable literary talent is augmented by a genuine empathy for the downtrodden, the destitute, the desperate.

All of these traits describe the characters in his award-winning books, beautifully conveyed in an accessible style that is lean, mean and clean, even though the edgy voice belongs to a virtual teddy bear of a man…

How to Improve the Look of Your Blog Graphics

8/25/2017

How to Improve the Look of Your Blog Graphics

by Ruthie Serna, Guest Contributor

Graphics are more important than a lot of people realize. Poor quality graphics can give the wrong impression. Some people might interpret them as generic or less trustworthy. Improperly created graphics often fail to convey the point that they’re trying to make. Visually unappealing graphics are less likely to be passed around.

Why Copywriting and Content Marketing are Two Different Things

8/22/2017

by Sophia Clark, Guest Contributor

A content writer and a copywriter are the same, are not they? They both create online and offline content. You can think they're just bizarre professional terms for a writer.

In fact, they are very different. A content writer and a copywriter have some similar skills, but they also have some obvious differences.

Author of the Week: Michael Pool

8/22/2017

by Will Viharo

How many crime authors do you know that are also martial arts experts and professional private investigators, on top of their literary accomplishments?

I know only one. Which works because there’s only of him to know.

Now you can get to know him, too. Michael Pool is just plain cool.

How Social Media Is Changing Advertising – for Better and Worse

8/18/2017

by Mary C Long

As brands and marketers have worked to achieve the perfect balance with social consumers, advertising has become both more and less annoying--at the same time. The two aren't mutually exclusive.

Increasing Digital Marketing Leads With Traditional Advertising

8/17/2017

By Ben Allen, Guest Contributor

The world of traditional advertising is on its last legs. People are tired of their favorite TV shows, news, and music being interrupted for a company telling you to buy their product. People are cutting cords, fast-forwarding through commercials, or are willing to pay extra just to not have ads intermingled with what they want.

3 AdWords Editor Tools You Probably Never Knew You Had

8/16/2017

by Robert Lovell, Guest Contributor

There’s more than enough to keep you busy when managing your own pay-per-click campaign, so it’s unlikely you’ll find the time to head off the beaten path to explore some of Adwords Editor’s lesser-known tools. Luckily for you, as a PPC specialist, that’s where I can help.

Author of the Week: Kat Richardson

8/15/2017

by Will Viharo

Versatility is a coveted quality for artists, because the more styles and genres you can master, the greater your chances of expanding your potential audience.

One way to do that is to blend commercially viable genres. Multi-talented author Kat Richardson is one of the most successful practitioners of this particular craft. Additionally, her unique voice is as compelling in a live reading as it is on the page.

But as usual, what seems effortless actually required a lot of behind-the-scenes practice…

PayPal - A Unique Success Story [INFOGRAPHIC]

8/15/2017

PayPal is one of the largest online payment processors in existence. Dominating one of the top three spots, is proof that PayPal is a force to be reckoned with. They have certainly come a long way from just being the only payment source of eBay.

WordPress or Magento – Which Is Better For Your Ecommerce Business?

8/8/2017

WORDPRESS OR MAGENTO – WHICH IS BETTER FOR YOUR ECOMMERCE BUSINESS?

E-commerce functionalities have grown rapidly in the past few years. If you are planning to kick start your ecommerce website, you will feel overwhelmed with a myriad of options. In this article, you will read about WordPress and Magento. These are two powerful platforms for your ecommerce site. Professionals like Orbitlift can help you with these popular solutions.