Blog Archives

Here's what you may have missed in July 2017 from Digital Media Ghost!

7/31/2017

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Interesting infographics, ambitious authors as well as tips and advice you shouldn't ignore!

Video marketing is one of the most effective and engaging ways to catch the attention of your prospects towards your brand.
Youtube is no longer a website, it’s an industry with their own celebrities, annual conferences, and award shows.
Important areas to focus for tracking your successes and proving that your marketing is actually working
And more!

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What Is SEO And How Can You Control It [INFOGRAPHIC]

7/27/2017

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by SEOJury.co.uk

SEO is a method in which a search engine evaluates how user-friendly your website is. After doing so, you get a rank in their results, based on how relevant your content is, and how much the experience a visitor has on your site corresponds to what that visitor expected.

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10 Things You Didn’t Know About Twitter Chats

7/26/2017

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by Raj Gautam

Digital marketing services are handicapped without social media marketing. When it comes to social media marketing, you need to be very cautious regarding the choice of a platform. These days search marketers exclusively use Facebook, Twitter, and Instagram in their online marketing strategies. All social media platforms offer unique marketing benefits and require unique marketing efforts. According to HubSpot (2016), Twitter has 313 million monthly active users. And hence, it should not be overlooked at all. For optimal engagement on Twitter, you need to employ advanced Twitter marketing strategies. One of them is hosting Twitter Chats. Marketing requires extensive and in-depth communication skills. Twitter chat is no exception.

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Author of the Week: Robert Dean

7/25/2017

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by Will Viharo

Great storytellers are not always born that way, but many are.

Robert Dean is one of those born storytellers, because he even tells compelling stories about making up stories that are often at least as fascinating as whatever his active imagination cooks up, in a variety of genres.

l learned a lot about him in this conversation, and you'll learn a lot about the mysterious craft of writing, too.

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Heat Mapping and Conversions: How You Can Improve Your Conversions With Heat Mapping

7/25/2017

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How You Can Improve Your Conversions With Heat Mapping

by Toby Oddy

Is there something you can do to make your website drive more revenue? Maybe you need a full-on website redesign. Or maybe you just need to tweak a few elements.

The trick is, how do you figure this out?

Every marketer would love the opportunity to get inside of their audience members’ heads. Unfortunately, it’s just not possible to do that.

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7 Things You Must Have to Succeed in Innovation

7/21/2017

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by Mary C Long

While many organizations recognize innovation and view it as necessary, most look at innovation milestones as serendipitous discoveries and shy away from making any formal success strategies. This is a mistake.

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How to Screen Job Candidates Using the Internet

7/20/2017

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by Sabrina Clark

If your company is hiring, it’s perfectly normal to run a quick search online to see if there are any glaring red flags you should know before you commit to spending an hour or more conducting an interview.

It’s actually quite commonplace — about 80 percent of all recruiters do online searches on applicants.

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Proving That Your Marketing Is Working

7/19/2017

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By Ben Allen, Guest Contributor

It’s hard to prove the worth of any marketing tactic. Especially in a world where businesses run multiple different campaigns at the same time, there are rarely instances where you can point to a specific strategy and say, “This tactic will lead to this many sales.”

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8 Useful Tips on How to Use Brand Advertising to Collect More Conversions

7/19/2017

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by Sandra Hayward

To start from the beginning, let's have a look at what brand advertisement actually is. As the Cambridge Dictionary of business English tells us, it is: “the process of making the public aware of a particular brand and its features so that they will continue to buy it.” It is about building your entity’s reputation that drives today and future sales. With advertising you communicate with your customer, it substitutes face-to-face meetings, negotiations or small talking that are simply impossible with that many people.

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Author of the Week: Scotti Andrews

7/18/2017

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by Will Viharo

No two writers, are alike, even if they work in the same genre. They are differentiated by personal experiences and tastes as much as style and voice. At least ideally. Nobody likes a copycat.

Meet Scotti Andrews, a Seattle author that doesn’t limit herself, expanding the range of her talents across several genres, thereby providing readers with a smorgasbord of literary entertainment options.

This is how you do it.

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