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Marketing Tips for Travel Blogs

5/31/2018

by Lily Kaligian, Guest Contributor

Travel bloggers are constantly wedged between not selling out to the ‘corruption’ of marketing and finding ways to attract an audience to their site. The perception that travel bloggers shouldn’t market is an odd one but definitely occurs throughout not just travel blogging but many industries. In reality however, marketing makes sense. It’s essential for attracting, growing and maintaining an audience. And if a blogger ever tells you that they don’t want a bigger audience, you can bet they’re lying.

5 Reasons to Focus on Percentages, Not Likes for Conquering the New Facebook Algorithm

5/30/2018

by Junaid Ali Qureshi, Guest Contributor

If you are a digital marketer who has been managing multiple Facebook brand and fan pages, you must have experienced the shudder that was felt by all advertising companies when Facebook announced its new, altered News Feed algorithm a couple of months ago.

Apparently, having top-notch creative working on a Facebook page, creating organic content, and posting regularly are not enough. All of this will get you likes and follows but that, in turn, will not help you conquer the new algorithm.

Author of the Week: Reb MacRath

5/29/2018

by Will Viharo

In this day and age, attracting then sustaining a reader’s attention amid the myriad choices on the virtual shelves is a common challenge for any author, aspiring or seasoned.

Sometimes even award-winning specialists feel the need to actually invent their own genre in order to stand out in the crowd of competitors.

Meet Reb MacRath, the one and only creator of “Glitter Noir”…

5 Things You Most Likely Didn't Know About Boosting Twitter Followers

5/28/2018

by Jessica T. Winder, Guest Contributor

Twitter is an online community where the number of users continues to grow every day. That is why it is often used by brands and companies to establish their reputation and increase the sales of their offered products and services. Since the number of followers are easily tracked and is often equated to the brand’s popularity, several companies then tend to study social marketing trends specifically on how to increase Twitter followers.

Wordpress Security: Improve Your Site’s Security With These Steps

5/25/2018

by Tarang Vyas, Guest Contributor

On the web, the highest number of websites are running on WordPress platform. It means WordPress is ruling over the web. It grabs the attention of malicious elements on the web. Therefore, Google bans nearly 20K websites for malware and 50K websites for phishing each year.

In such dismal scenario, website security becomes vital. Incidents of attacks recorded are the highest on WordPress platform due to higher numbers of websites running with WordPress code. Therefore, today I would like to highlight few actionable steps that would help you secure your WordPress website.

Social Media Ads: What You Need to Know [INFOGRAPHIC]

5/24/2018

While some things are free in the digital marketing space, it also pays to invest in a social media ad platform. Facebook and all the other major social sites are products of technology that can give your business a higher ROI.

Paying for an ad space on these platforms can help you reach the right audience on a larger scale—thanks to certain algorithms that analyze your target market’s online behavior or interests. With this information, you could come up with ads that will resonate well with future customers.

5 Steps to Building a Strong Brand Identity

5/23/2018

by Raul Harman, Guest Contributor

Branding. It’s so much more than giving your business a flashy logo and displaying it on the front door. Branding is the process of discovering, defining, and creating the values, stories, and visuals that build a brand and connect it with its demographic on a deep, emotional level. Because acquiring lifelong customers and clients does not begin with a pushy sales ad.

Author of the Week: Curt Colbert

5/22/2018

by Will Viharo

Classic noir, both in cinema and literature, continues to thrive as a popular artform well into the 21st century, even if many of the fashions, motifs, and social attitudes have necessarily evolved over time.

In many ways, this is a good thing, because it keeps the core elements of noir relevant, meaning despair, isolation and vengeance.

But the romantic allure of classic noir also continues to resonate with a certain segment of the cultural population, and you can thank talented authors like Curt Colbert for keeping that flame alive in these dark times.

Gain Followers With This List of Hashtags

5/21/2018

by Sunny Chawla, Guest Contributor

Social media platforms are becoming infamous among marketers and business-minded due to popularity, cost effectiveness, visibility and audience growth potential.

As your audience grows, all of your efforts become more effective—you’ll be reaching a bigger group, sporting more engagement, and accordingly, you’ll get a higher return on investment for everything you post.

Your Unhelpful Help Desk Hurts Business; Time To Spice Things Up

5/21/2018

by Mary C Long

You're only as good as your last success. The customer you're helping right now doesn't care about your track record; they care about resolving their problem. And some of you are messing it up — big time.

Your mediocre effort is not good enough. You need to use every opportunity available to grab your target market’s attention, including when they’re annoyed with you. And you need to be clever about it.