Travel bloggers are constantly wedged between not selling out to the ‘corruption’ of marketing and finding ways to attract an audience to their site. The perception that travel bloggers shouldn’t market is an odd one but definitely occurs throughout not just travel blogging but many industries. In reality however, marketing makes sense. It’s essential for attracting, growing and maintaining an audience. And if a blogger ever tells you that they don’t want a bigger audience, you can bet they’re lying.
If you are a digital marketer who has been managing multiple Facebook brand and fan pages, you must have experienced the shudder that was felt by alladvertising companieswhen Facebook announced its new, altered News Feed algorithm a couple of months ago.
Apparently, having top-notch creative working on a Facebook page, creating organic content, and posting regularly are not enough. All of this will get you likes and follows but that, in turn, will not help you conquer the new algorithm.
Twitter is an online community where the number of users continues to grow every day. That is why it is often used by brands and companies to establish their reputation and increase the sales of their offered products and services. Since the number of followers are easily tracked and is often equated to the brand’s popularity, several companies then tend to study social marketing trends specifically on how toincrease Twitter followers.
On the web, the highest number of websitesarerunning on WordPress platform. It means WordPress is ruling over the web. It grabs the attention of malicious elements on the web. Therefore, Google bans nearly 20K websites for malware and 50K websites for phishing each year.
In such dismal scenario, website security becomes vital. Incidents of attacks recorded are the highest on WordPress platform due to higher numbers of websites running with WordPress code. Therefore, today I would like to highlight few actionable steps that would help yousecure your WordPress website.
While some things are free in the digital marketing space, it also pays to invest in asocial media ad platform. Facebook and all the other major social sites are products of technology that can give your business ahigher ROI.
Paying for an ad space on these platforms can help you reach the right audience on a larger scale—thanks to certain algorithms that analyze your target market’s online behavior or interests. With this information, you could come up with ads that will resonate well with future customers.
Branding. It’s so much more than giving your business a flashy logo and displaying it on the front door. Branding is the process of discovering, defining, and creating the values, stories, and visuals that build a brand and connect it with its demographic on a deep, emotional level. Because acquiring lifelong customers and clients does not begin with a pushy sales ad.
Classic noir, both in cinema and literature, continues to thrive as a popular artform well into the 21st century, even if many of the fashions, motifs, and social attitudes have necessarily evolved over time.
In many ways, this is a good thing, because it keeps the core elements of noir relevant, meaning despair, isolation and vengeance.
But the romantic allure of classic noir also continues to resonate with a certain segment of the cultural population, and you can thank talented authors like Curt Colbert for keeping that flame alive in these dark times.
Social media platforms are becoming infamous among marketers and business-minded due to popularity, cost effectiveness, visibility and audience growth potential.
As your audience grows, all of your efforts become more effective—you’ll be reaching a bigger group, sporting more engagement, and accordingly, you’ll get a higher return on investment for everything you post.
You're only as good as your last success. The customer you're helping right now doesn't care about your track record; they care about resolving their problem. And some of you are messing it up — big time.
Your mediocre effort is not good enough. You need to use every opportunity available to grab your target market’s attention, including when they’re annoyed with you. And you need to be clever about it.