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How To Compete As An Indie Author? Don’t!

9/29/2015

by Will Viharo

So many writers out there nowadays. And you're just one of them. How can you possibly make your own mark given all that competition?

For starters, do just that: make your own mark. Don't worry so much about what everyone else is doing. Because nobody else can write what you can, exactly the way you write it, as long as you're being true to your own talent.

And that's the secret to standing out in a crowd. Well, one of them...

Twitter Justice For Anti-Semitic Bullies - Or Going Too Far?

9/28/2015

by Mary C Long

Did you hear about Jon Lovitz taking anti-Semitic high school bullies to task on Twitter? His friend’s daughter was bullied by three classmates, ending with them leaving feces on her doorstep and the word “Jew” with swastikas scrawled on her walkway in maple syrup. Disturbing, definitely. But you might find Jon’s revenge disturbing too.

Marketing Clouds Add Clarity and Complexity to Agencies

9/27/2015

by Mary C Long

When it comes to keeping vendors and campaigns on task, the choices available to businesses to facilitate each are numerous ... and overwhelming. Deciding on one is a chore in itself, and the solution often involves a little bit of this and a little bit of that to accommodate all business functions.

How To Make It as a Freelance Social Media Marketer

9/26/2015

by Mary C Long

So you’ve decided to go into business for yourself as a freelance social media marketer. There are some things you need to know. Beginning with: it ain’t gonna be easy. It is a tough gig to get, clients rarely appreciate the time it takes to sort out a solid social strategy for them, and the competition is fierce.

Pinning History: Why Museums Should Be Using Pinterest

9/25/2015

by Kim Schutte

While museums have been quick to jump onto the social media bandwagon in terms of Facebook and Twitter, some have been less sure about how to use Pinterest. Which is too bad, because Pinterest is a perfect fit for museums – and many of the most creative and forward-thinking museums are making the platform work for them. Here's how…

Adventures In Lulu Land

9/24/2015

by Will Viharo

With so many digital self-publishing platforms to choose from these days, how do you make the right choice that ideally suits your particular needs, desires, and agenda?

This is the first in a series that addresses that question. First up is a company I’ve had personal experience with: Lulu.

So is Lulu for you too? That is the question.

Here is one answer…

Will Social Signals Edge Out Backlinks and Keywords

9/23/2015

by Mary C Long

Searchmetrics just released a report that calls everything you thought you knew about search ranking factors for Google into question.

Maybe not everything, but enough. Particularly around social signals.

Painting with Words

9/22/2015

by Will Viharo

They say a picture is worth a thousand words. But a few carefully selected words can conjure priceless mental images for your readers.

The trick is describing your characters, situations, and settings accurately, while evoking just the proper mood and atmosphere, but without providing so many details that nothing is left to the imagination.

It’s all a matter of appealing to the mind’s eye…

Tweets Help Save Carjacking Victim

9/21/2015

by Mary C Long

A man in Johannesburg, South Africa, should be thanking his lucky stars that his girlfriend tweets after she shared details of his carjacking on Twitter and helped save him.

Making History Social: Why Historic Sites Need Social Media

9/18/2015

by Kim Schutte

Historic sites are about the past right? People visit them to commune with the ghosts of days gone by. So what does social media – clearly the future – have to offer public history sites? Well, it turns out – A LOT.