Blog Archives

The Harder to Spill Your Secrets, My Dear

10/29/2016

by Kim Niemi

What would possess a company increasing its social media workload to not also increase its staff?
There are actually a few reasons. And they all revolve around how careless the typical worker is.

So yes, it's all YOUR fault.

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Reasons Marketers Need to Be Good Writers

10/28/2016

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You might think that marketing is about nothing more than being a good promoter, and that if you can promote a product or service well, you can get more customers. But the truth is that, in order to be a truly effective marketer, you also need to be a good writer. Keep reading to learn more so you can enhance your own marketing skills and generate brand recognition.

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Preventing And Fixing Negative SEO Attacks

10/28/2016

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By Ben Allen, Guest Contributor

Many people have described business as a type of warfare. You battle against your competitors to win the hearts, and wallets, of consumers. Marketing makes up a majority of the weapons in this war, but for the most time it’s a very civil war.

Unfortunately, there are some who decide to fight a little dirty. We can see this with shady business practices designed to make a quick buck, or even straight up lie in their marketing. These lie to the consumer, but they can also directly attack their competitors. One such tactic is to implement negative and black hat SEO practices against your site. Here’s what you need to know about recognizing, preventing, and fixing such attacks.

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5 Barriers In Content Marketing That Prevent Sales

10/27/2016

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By Ben Allen, Guest Contributor

When producing content for marketing, it’s easy to lose sight of the ultimate purpose. You want more sales. Other goals lead to that, like more visitors, lower bounce rate, and more leads, but these goals aren’t what brings in cash.

If content marketing is a main marketing avenue for you, it’s important to focus your approach on making sales. It’s a sort of balancing act between pushing visitors to making a purchase, creating truly helpful content, and being SEO friendly. Here’s are five barriers that are preventing your content from improving your sales.

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Writers’ Tricks That Are Treats for Readers

10/27/2016

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by Will Viharo

Happy Halloween! It’s a scary time of year, especially if you’re a writer trying to finish and then sell a project. But that’s a constant source of fear and anxiety for our kind.

For readers, this is a great opportunity to discover some new horror or mystery thrillers to put you in that spooky seasonal mood.

And if you are an author pitching your wares, now or anytime, here are five ways to lure your “prey” into a creatively designed trap they not only won’t ever forget, but which they may never wish to escape…

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RECOMMENDATIONS MUST BE THOUGHTFUL, NOT RANDOM

10/27/2016

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by Mary C Long

When content or product recommendations miss the mark, they can go from valuable to annoying in less time than it takes to X them out.

Although social networks, native networks and marketers know that relevant recommendations are important, most have yet to master the art. And when recommendations are sloppy and don’t work, they deflate the interests of consumers, and can even offend them.

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Your Guide to Halloween Marketing In 2016: Infographic

10/26/2016

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by Sabrina Fenster

Halloween: the silent thief. With an average $8.4 billion being spent this year alone, equalling a $1.5 billion increase from last year, Halloween is really killing it (in a spooky way)!

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Why Self-Publishing Is a Legitimate Small Business

10/25/2016

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by Will Viharo

If an artist or craftsperson sets up a shop or website to sell his or her own work, nobody balks or questions it. Self-promotion is considered part of the gig.

But if a writer does the same thing, he or she is often accused of being an egocentric amateur that doesn’t have what it takes to compete in the professional marketplace.

Why this distinction between creative wares from a popular viewpoint? That’s just plain wrong.

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6 Unexpected Ways to Automate Your Workplace

10/24/2016

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by Mary C Long

A new infographic from Samanage proves that automation is no longer IT-exclusive — it’s something businesses across all industries can and should embrace.

Here are six ways automation can save you time and money, while allowing you to focus on the more important things:

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You Get What You Pay For!

10/22/2016

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by Mary C. Long

Many businesses make the mistake of paying an intern $8 hour to "do social media" and they end up with this. So at 20 hours per week, they're throwing away roughly $700 per month to give potential clients a poor impression. That, sir (or madam) is called penny-wise, pound foolish.

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