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Measuring Your Success as a Writer

4/28/2016

by Will Viharo

Let’s face it: if you’re a writer because you want to make money, you may be in the wrong business.

But then again, maybe not. Success stories are out there, and they only happen when someone actually goes for it.

In any case, you need to set your own goals and standards as an author, and then determine whether you’ve achieved them regardless of what others think.

And good luck with that…

Redefining “Genre” For Your Own Fiction

4/26/2016

by Will Viharo

Borders are being blurred across the indie publishing spectrum these days, as the DIY digital revolution redefines what it means to be a “professional author.”

Just like mainstream methods of reaching one’s target audience have drastically changed over the past few years, so too have the once restrictive perimeters of genre.

Since all the old rules are being broken and reinvented, why confine yourself to just one category – even within a single book?

Think Outside the CAPTCHA Box

4/25/2016

by Mary C. Long

Mobile devices make our lives easier. But they also open us up to increased potential for fraud and security issues.

Verifying mobile device users is something all businesses should be thinking about, especially as more of our activities — both professional and personal — are conducted via apps.

FaceBook Yellow's Features Show Big Things Are Coming

4/22/2016

by Karen Fratti

Earlier this month, Mark Zuckerberg held a Facebook Live Q&A on the social network using his own version of the app. Almost as soon as viewers got a peek at the internal for-Facebook-employees only app, they took to social media to gush about Facebook Yellow's features.

Do You Have Any Social Responsibility As a Writer?

4/21/2016

by Will Viharo

The short, easy answer to that loaded question is, “no.”

The more honest, much more complicated answer, which requires elaboration, is “it depends.”

Since this is a blog, not a tweet, we’re going with the latter option…

Creating Memorable Content In A World Of Forgettable Articles

4/20/2016

by Ben Allen, Guest Contributor

What were the last three articles you read about? What did you read last week? How many articles can you recall from the last month? If you’re anything like me, you would have a hard time recounting exactly what you have read online. What does that say for all the content we're working so hard to publish?

Your Fiction: Politically Correct, But Artistically Dishonest?

4/19/2016

by Will Viharo

“Everything is politics,” or so declared the great German author Thomas Mann.

He may have a point, and since he is widely acknowledged as a literary genius, I’m inclined to give him the benefit of any doubt.

But when it comes to creativity, the lines between art and politics can be either distinct or blurred, depending on your agenda and audience. Just ask any comic that refuses to play college campuses these days...

What Entertainment Brands Need To Know About Security

4/18/2016

by Mary C. Long

It’s terrifying, but there’s no way to guarantee the security of your data – total immunity is impossible. But protecting customer data is a huge responsibility, so you have to try – your users won’t forgive you if you don’t.

Don’t Let Too Much Plot Get In the Way of Your Story!

4/14/2016

by Will Viharo

Let’s face it: reading demands a lot of work from the consumer. People’s attentions spans are shrinking along with overall book sales.

However, there are enough books still selling – even by indie authors – to provide enough evidence that the literary industry is still alive, if not exactly kicking like visually oriented entertainment, from video games to television to movies.

Rule number one for keeping readers on the hook in this cerebral medium? Don’t bore them with unnecessary details…

Keep Calm and Keep Posting: Facebook is Not Going to Eat You

4/13/2016

by Xenia Kobylarz

As a former journalist turned public relations professional, I’m quite ambivalent about the latest scaremongering that’s sweeping the journalism profession. The profession that was created by an historic innovation (the printing press) is now scared of a new innovation: social media.