Orchestrating your own social media presence instead of relying on a PR or marketing specialist? That’s great — you’re developing valuable skills which mean you’re not going to become that boss (you know, the one who embarrasses the entire brand with their online ineptitude).
The prospect of video marketing intimidates a lot of people. It’s generally perceived as more costly, time-consuming and difficult than image- or text-based marketing — and while that can be true, it doesn’t have to be.
As scary as it is to realize, the New Year is a mere weeks away, which means the time is nigh to contemplate your resolutions for this next calendar-trip around the sun. We know you hate this task, so we’ve figured out one resolution for you – and it’s way easier than dieting.
We’re used to taking extra precautions in the holiday season: ordering gifts in advance, buying extra wrapping paper, and trying particularly hard not to offend any family members.
But how many of us are so cautious when it comes to our online behavior?
The holiday season has started, and with Christmas only a couple of weeks away, you’re bound to have a lot on your mind — gifts, groceries and decorations all take a lot of planning.
And that’s precisely why you need to get your social media campaigns ready now. This is all about planning ahead, and will be beneficial even if you don’t have a house full of relatives this Christmas.
Let’s start with the basics.
Before Thanksgiving feasts are even prepared, American consumers are blasted with media – urging them to spend, spend, spend just as soon as they’ve finished their last bite. But what about those who can't?
by Mary C. Long | DIGITAL MEDIA GHOST | DIGITAL MARKETING
Here at Digital Media Ghost, we're always on the lookout for bad marketing advice from social charlatans looking to lead you astray.
The latest bit of b.s. we've come across advocates "how to use LinkedIn" by folks that obviously DON'T, as they guide you to "use the Q&A feature" on LinkedIn - but . . .