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NETIQUETTE REFRESHER FOR DIY MARKETERS

12/27/2013

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by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING

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Here’s a quick holiday-season refresher to keep you building relationships and communicating during the busiest time of year — and beyond.


Orchestrating your own social media presence instead of relying on a PR or marketing specialist? That’s great — you’re developing valuable skills which mean you’re not going to become that boss (you know, the one who embarrasses the entire brand with their online ineptitude). 

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The Value of Video Marketing: 5 Top Tips For Going Viral

12/19/2013

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by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING

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Video marketing is only going to gain traction going forward. So here are a few reasons to wrap your brain around the concept.


The prospect of video marketing intimidates a lot of people. It’s generally perceived as more costly, time-consuming and difficult than image- or text-based marketing — and while that can be true, it doesn’t have to be.​

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A New Year's Resolution That Doesn't Involve The Gym

12/13/2013

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DIGITAL MEDIA GHOST | DIGITAL MARKETING

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Because no matter who you are, or how adept you are at wrangling social media, you can always learn something new and extend your reach.


As scary as it is to realize, the New Year is a mere weeks away, which means the time is nigh to contemplate your resolutions for this next calendar-trip around the sun. We know you hate this task, so we’ve figured out one resolution for you – and it’s way easier than dieting.

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Holiday Shopping Safety: If In Doubt, Don’t

12/11/2013

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by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING

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With most of us doing our holiday shopping online from desktop and mobile devices, it’s important to remain vigilant — especially at this time of year.


We’re used to taking extra precautions in the holiday season: ordering gifts in advance, buying extra wrapping paper, and trying particularly hard not to offend any family members. 

But how many of us are so cautious when it comes to our online behavior?

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Scheduling your social media campaigns for a seamless holiday season

12/5/2013

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by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING

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Why you need to get your social media campaigns ready for the holiday season.


​The holiday season has started, and with Christmas only a couple of weeks away, you’re bound to have a lot on your mind — gifts, groceries and decorations all take a lot of planning.

And that’s precisely why you need to get your social media campaigns ready now. This is all about planning ahead, and will be beneficial even if you don’t have a house full of relatives this Christmas.  

Let’s start with the basics.

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‘Tis the Season to Use Your Social Marketing Power For Good

12/5/2013

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DIGITAL MEDIA GHOST | DIGITAL MARKETING

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The holiday season boosts annual profits for a variety of businesses - particularly in the retail and service industries.


Before Thanksgiving feasts are even prepared, American consumers are blasted with media – urging them to spend, spend, spend just as soon as they’ve finished their last bite. But what about those who can't? 

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Alert! Bad LinkedIn Advice

12/1/2013

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by Mary C. Long | DIGITAL MEDIA GHOST | DIGITAL MARKETING

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Bad marketing advice from social charlatans looking to lead you astray on LinkedIn.


Here at Digital Media Ghost, we're always on the lookout for bad marketing advice from social charlatans looking to lead you astray. 

The latest bit of b.s. we've come across advocates "how to use LinkedIn" by folks that obviously DON'T, as they guide you to "use the Q&A feature" on LinkedIn - but . . .

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