by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING
The prospect of video marketing intimidates a lot of people. It’s generally perceived as more costly, time-consuming and difficult than image- or text-based marketing — and while that can be true, it doesn’t have to be.
Like it or not, video marketing is only going to gain traction going forward. So here are a few reasons to wrap your brain around the concept: it's popular, effective, and can be highly beneficial for most brands. And it’s versatile. You can use video alone, or as part of a campaign.
Of course, every brand wants a viral video, but wanting one isn’t enough. You have to work for it — and it’s not about how much you spend, but what you do. And what you should be doing is this:
Take care of the video, and the ‘viral’ will take care of itself. The more you make, the better you’ll get, and the better your chances of success.
Still scared? Start small, with something like Vine. Or drop us a line, and we’ll show you the ropes!