by Simon Choi | Guest Contributor | Business
Knowing how and when to apologise properly can be the drawing card to how people perceive the apology and if they feel there is compassion and sincerity behind the words. All too often companies are either too quick or too slow to make an apology for a mistake that has occurred, and it can be a matter of finding the correct time frame in which to make said apology.
by Sujain Thomas | Guest Contributor | Digital Marketing
With the COVID-19 pandemic creating mayhem in the US and worldwide, marketers are finding it challenging to work on their paid SEO campaigns. With the crisis assuming alarming proportions, the needs and behavior of online customers have changed considerably, coercing marketers to meet the demands of customers on their terms.
Search has become all the more important with the corona crisis, as more people are staying indoors and browsing the web, consuming online content, researching, and shopping from the comfort of their homes. Did you know that total online hits have increased by 50 percent to 70 percent during a lockdown?
by Mayleen Meñez | Guest Contributor | Technology
Online fraud occurs for a myriad of reasons, and every eCommerce player must enter the industry without the typical naiveté that cyberattacks happen only to the big companies. All eCommerce sellers are at risk and should have robust anti-fraud, anti-malware, and anti-data breach security measures as protection.
Scam artists use ingenious schemes that attack financial security for larger-than-life profits. It is why cybercrime has become a trillion-dollar industry. Millions of users are experiencing online fraud each year. Scam artists usually combine new technology with proven tricks to get people doing what they want, like luring people into sending their money, tricking people into giving their sensitive information or banking details.
In web development, naming of files and allocating file extensions enable the servers to read, indicate, and make data accessible. There are various forms of web files. The most common types of web files for a website include:
by Tina Anderson | Guest Contributor | Digital Marketing
Businesses need to come up with new and innovative ways all the time in order to keep their customers interested. Conventional promotional methods alone are not that effective anymore. With the advent of numerous social media platforms, people prefer brands that keep them entertained on every channel. Hence, it is crucial for brands to keep up with the latest trends in the market.