Blog Archives

Using Twitter to Breathe Easier & Beat the Blues

4/24/2015

Anyone who wanted to argue that social media is a time-suck would have plenty of evidence to prove their case. But on the flip side social media also allows us to connect on a global scale, promote our businesses, and raise awareness of any number of issues. And now Twitter can even help ER docs manage your asthma…

eBooks: It’s Easy Being Green

4/22/2015

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by Will Viharo

Earth Day is a time to raise awareness of our shared natural environment and champion its preservation. Which makes it a perfect opportunity to promote your eBook. What could be greener than choosing to publish in a format that’s eco-friendly? Only the green that winds up in your wallet. So what’s the downside?

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SeaWorld ‘Asks’ for Trouble – ‘Clear’ Hopes to Avoid It

4/21/2015

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by Kim Niemi

Social media is tricky – sometimes an innocent campaign can go horribly wrong, or your anger can get the best of you. Even posts you forgot about can come back and bite you in the booty. What do you do when it’s too late to take something back online?

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It's Never JUST Monday When You're a Social Marketer

4/20/2015

by Kim Niemi

When it comes to social media marketing, you’ve got to be able to think on your feet. Posts move quickly, news and other tidbits go viral unexpectedly, followers become bored easily... there's a lot to consider while trying to put yourself out there and reap engagement, especially if you're a small business trying to compete against major brand resources. So then how DO you?

3 Brands That Use Humor To Win At Marketing

4/15/2015

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by Lily Bradic

The key to effective social media marketing is entertainment — nobody wants a News Feed full of advertisements, but fun and humor are always welcome. Here are three brands that understand the importance of not taking themselves too seriously online:

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#TBT The Online Privacy Checklist Every CMO Needs

4/14/2015

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by Mary C Long

CMOs are charged with social media marketing and monitoring what prospects and clients are saying online, but lack the technological capacity, power and, often, the desire to monitor what employees are saying online. This thinking is flawed, at best and downright dangerous, at worst. Here’s why and what needs to change.

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Social Spotlight – Politicians & Police

4/14/2015

Whether you’re just getting started with social media as a marketing tool, or need a little fresh inspiration, you can check in here each week for a dose of what’s good (or bad) in the social sphere.

This edition: Politicians & Police

Humor & Looking Foolish Catches Teens' Eyes

4/13/2015

by Olivia Collins

People of all ages enjoy a good laugh, which is why so many brands use humor in their marketing. But how do teens feel about ads that are - or are trying to be - funny?

5 Times TV Reminded Us of the Dangers of the Internet

4/8/2015

by Kim Niemi

Like it or not, social media is here to stay. Even as users complain about some platforms’ services (or lack thereof) and bemoan the state of human interaction, they don’t even think twice about checking Facebook or Twitter multiple times daily. Sadly, they also don’t think twice about what their presence on social media can mean to a cyber predator. Here are five episodes of television that’ll make you see the Internet with fresh eyes.

Advice eBook Authors Would Be Fools to Ignore

4/8/2015

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by Will Viharo

When aspiring writers ask me for advice – which isn’t often – I normally offer two words of hard earned wisdom: “Quit now.” If they ignore me and keep writing anyway, that means they share my natural affliction and it doesn’t matter what I say or anyone says, for that matter.

But there are a lot more useful (and less snarky) pieces of real experience shared and ignored on a regular basis, often to the fledgling author’s peril…

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