by Duncan Stockdill, CEO of Capsule, Guest Contributor

​Every interaction your business has with a customer is an opportunity to make that relationship stronger, which leads to increased sales and loyalty. Data from these interactions can be tracked and analyzed in order to optimize operations and create competitive advantages. But, unless you have a standard procedure and platform to make this happen, it won’t work. A customer relationship management (CRM) system makes it possible for organizations of any size to manage customer interactions. And it’s not just an enterprise-level must-have. Every company - small or large - needs a CRM system in place. One could even argue that CRM systems are more beneficial to smaller companies versus larger enterprises.

How can you drive sales for your business? One tried and true method many experience business owners take advantage of is offering discounts, sales, offers and deals. When strategically used, offers and deals increase brand awareness, profits, and even customer retention. So what is it about offers and deals that keep customers returning?

A deal has a strong effect on consumer buying behavior. When leveraged properly, a deal is enticing because it creates an obvious sense of value to the customer: Once you’ve hooked the consumer, how do close the deal? Timeliness is the other factor. A well-timed deal, such as “once in a lifetime offer,” creates a sense of urgency that nudges the consumer to take that desired action.

by Supriya Sarkar, Guest Contributor

Email Marketing is a very important digital activity which generates a large revenue percentage for many of the businesses. In such cases, a high bounce rate can prove to be fatal. Therefore it is important to understand the reasons that lead to high email bounces and what can companies do in order to preserve their revenue source in a healthy state. Some of the factors that result in a high number of bounces are given below:

by Louise, Guest Contributor

There are many strategies you can use to boost your search engine optimization (SEO) and help your website rank more highly in search results. You can claim your Google My Business page, optimize your site for speed and security, and create content around specific keywords.

But one aspect of off-page SEO that can seem a bit challenging is link building. We know that search engines see sites with high-quality incoming links as more authoritative than their peers.
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by Leon Edwards, Guest Contributor

Search engine optimisation is the most dynamic facets of digital marketing. In 2019 they are said to be a number of nutrients that will emerge old ones that will fall by the wayside and ones that will completely reshape the future of SEO. SEO is constantly changing, as a result, it's almost impossible to keep up with everything that is going on within the industry.

In this post, will look at some of the biggest SEO trends that are set to change in 2019.
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by Frankie Wallace, Guest Contributor

If you’ve run any kind of retail store, you probably understand the seriousness of shoplifting. It can be a massive blow to your finances when people take your items without considering or caring what you paid for it. Sometimes they have malicious intent, and sometimes they just fail to see the big picture — but at the end of the day, you’re taking a loss on your profits.

Many people aren’t aware of just how common shoplifting is. Just in the United States, there are more than 27 million shoplifters, and only 1 in 48 attempts are ever thwarted. That’s less than 2% of shoplifting attempts that are unsuccessful, striking a massive blow to small businesses everywhere.

by Steven Bowen, Guest Contributor

Earlier, the popularity of custom software was not as much evident as it is in the present era. And, mobile-first approach also contributed in it further. The ease of carrying digital devices and accessing the desired website on them have enabled the businesses to increase their area of sale. With multiple digital touch points offered by the software makes it possible for the business people to deliver more efficiency, unveil better possibilities and turn the work easier. This way, they can serve the customers with great satisfaction.
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by James S. Dalton, Guest Contributor

Are you still confused and wondering why most of the young souls are using classy and beautiful mobile phone cases, which many old people consider to be a waste of money? Well, in today's world, cell phones have become a buzzword in every nook and corner of the world. However, some people use it as a medium for communication, whereas, the rest of the individuals participate in taking selfies and doing research work.

According to the 2019 update to Mobile Experts’ Small Cell market research, there will be a slew of challenges for Small Cells as the market transitions to 5G. In this new report, Mobile Experts tackles both the Carrier Indoor segment and the Carrier Outdoor segment with rigorous analysis. The report provides a high level view of how CBRS, LAA, Wi-Fi, and MIMO play roles in the evolving market, and explains the variety of factors that will produce an unmissable opportunity for market players: growth from over $2.9 billion in 2018 to $5.2 billion in 2024…a 10% CAGR.

by Robert James, Guest Contributor

Technology has successfully brought a wide array of gifts towards humankind over the course of years. All these advancements help make our lives more convenient and entertaining in one way or another. Virtual Reality developments have revolutionized how we interact with technology and this is just the beginning. Different spheres of business are implementing VR advancements in their work regimes which facilitate in conveying their offerings in radicalized ways.
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