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Are Keywords Still Important to SEO?

11/30/2016

SEO, or search engine optimization, is how you get your website found by search engines. Great SEO is a brilliant way to grow your website traffic. To learn more about SEO, and how it can affect your business, consider studying an executive MBA degree online from Washington State University.

Overcoming Self-Doubt As a Writer

11/29/2016

by Will Viharo

Since writing is a solitary occupation, the writer is often left alone with his or her own thoughts, subconscious and conscious, which can be both a good or a bad thing.

If you’re mining your memories and imagination for material, that’s potentially positive.

But if you’re simply wallowing in your own bottomless pit of insecurities, that’s definitely negative.

Here are a few lines to pull you out of that swamp before it turns to quicksand…

10 Invoicing Tools to Make Freelancers’ Lives Easier

11/28/2016

by Mary C Long

Freelancers’ success depends on their organizational skills – both when it comes to finding/delivering work, and especially when it comes to getting paid. After all, “The cornerstone to getting paid is more effective invoicing.” So says freelance financial journalist Miranda Marquit – and she’s right.

5 Signs You’re a Thought Leader (And How to Become One If You’re Not)

11/25/2016

by Mary C Long

So, you know your stuff, you’re confident of your abilities and you’re widely considered an industry expert, but are you a thought leader? Here are five ways to tell–or to make it happen:

5 Tips for Self-Promotion in Business

11/25/2016

We all have at least one person on our social media channel who loves to flaunt their wealth, talk about their latest amazing stroke of luck, or who spends their life posting unfeasibly flattering selfies and photos of their adorable pets. This person may be annoying, but they are an expert at self-promotion.

How Charities like the Joyful Heart Foundation Are Using Social Media to Raise Awareness

11/24/2016

The Joyful Heart Foundation is a national organization aiming to support women who have been the victims of abuse. Through education, healing and advocacy they aim to change the ways we respond to abuse, and ultimately end it all together. They work closely with social workers and those studying for a master of social work online from Rutgers to change women’s lives. Social media has played a huge role in raising the awareness of this, but how?

Writing Something Readers Can Be Thankful for

11/24/2016

by Will Viharo

Unless you live with your head in the mud, you may have noticed it feels like the whole world is falling apart lately.

Can’t we all just get along? That’s a rhetorical question, unfortunately.

Bridging that social and cultural gap in your fiction (or even non-fiction) is not only your right as an author, it may even be your civic duty…

Pushing the Right (and Wrong) Buttons In Your Fiction

11/22/2016

by Will Viharo

In fiction, certain scenes and situations are created and developed to evoke very specific reactions in the reader, which helps them identity with the narrative and relate to the characters.

These feelings can be very visceral or quite cerebral in nature. The trick is to inspire rather than manipulate their responses.

Don’t make promises you can’t deliver. After all, you’re an author, not a politician…

Is It Time to Try a New Social Platform?

11/22/2016

by Mary C Long

The old saying, “If it ain’t broke, don’t fix it,” works great if you’re talking about nostalgic holiday traditions or how much you love a car that would be better off in the junkyard. But when you’re thinking about staying active–and ahead–on social media platforms for your marketing strategies, you need to throw tradition and affinities for just one thing out the window.

Why the Video Marketing Trend Will Only Get Bigger in 2017

11/18/2016

If you are starting to think about marketing trends for your personal brand or small business because the new year is looming, you are going to want to think about video more than ever before. Video marketing is not going away any time soon; instead, it is set to become even bigger in 2017.