Blog

6 Ways to Get Your Followers to Take Action

11/30/2014

by Kim Niemi

Amassing a large number of followers on any (or all) of your social media profiles is quite an achievement. Engaging those followers is another story, and you must engage them, otherwise you’re simply throwing out worthless info to a bunch of people who stopped paying attention after they got whatever was offered for liking your page or otherwise following you.

How do you keep your followers interested and interactive?

Now You Can Share Tweets Via Private Message

11/26/2014

by Lily Bradic

Twitter users can now share and discuss tweets via direct message. The new feature, announced last week, is already live for browser and Tweetdeck users, and will be rolled out to iOS and Android users as soon as they update their apps.

5 Things You DON'T Want In An eBook Publishing Platform

11/26/2014

by Will Viharo

Every launch needs a platform, and when it comes to putting your own ebook into orbit, there are several choices to consider. Begin the process of elimination by deciding in advance not just what you need from an ebook publisher, but what you don't need.

Anonymity Breeds Contempt

11/25/2014

by Geoff Gillette

Many people champion the cause of Internet anonymity, saying that being anonymous is empowering, giving people a voice that can express their opinions without fear of reprisal. There is certainly some truth to that theory, especially in countries with oppressive regimes or in smaller settings like schools where being different or espousing an unpopular opinion can lead to all manner of issues.

The problem though is that anonymity (or the perception of anonymity) can cause more problems than it solves. And the Internet seems to be popping up new apps and websites that capitalize on anonymity on nearly a daily basis.

Recently a middle school in Manhattan Beach, California got a lesson in the dangers of anonymous posting that caused the school to be shut down for two days.

Hello-ho-ho-ho From Santa Via Personalized Video!

11/25/2014

by Mary C Long

Looking for something to stock that virtual stocking for your too-cool-for-old-school child? Well, thanks to the magic of modern media, now you can collaborate with Santa Claus himself on a customized yuletide video that will knock their little socks off.

Rule Your Facebook Activity Log

11/25/2014

by Mary C Long

The Activity Log is an organized collection of all your Facebook actions. ALL. No joke. Everything you've liked, shared, rated, commented on...EVERYTHING.

And this should concern you.

Avoiding Parents Online: Why it Isn’t as Easy as You Think

11/24/2014

by Olivia Collins

Let’s face it, teenagers don’t want their parents to see their social media accounts. We want to swear, and talk about partying, and post pictures of ourselves at parties without fear of repercussion. However, so many aspects play into avoiding Mom and Dad; it really depends on the exact social media site and the parents.

Some parents tend to be more tech savvy than others, but some platforms tend to be more susceptible to parent use than others. Do you know which are best for evading parental snooping?

Stop Granting Random Apps Access To Your Facebook

11/22/2014

by Mary C Long

Logging in to other sites using Facebook is fast, easy – and kinda dumb. Here’s why:

How to Ride a PR Wave to Startup Success

11/22/2014

by Mary C Long

Most entrepreneurs enter into their startups focused on product and funding, both of which are critical to getting off the ground floor. But in order to get that product out to the public they need to have a well-thought-out, skillfully crafted, communications strategy as well. There are lots of books telling you how – some better than others. Here’s one you’ll want to check out!

How Social Media Marketing Has Transformed Various Industries

11/21/2014

by Bradley Taylor, Guest Contributor

Social networking sites have evolved exponentially in the past decade. So much so that sites such as Twitter and Facebook now attract over 243 million and 1.28 billion active monthly users respectively. As a result, a wide range of industries have begun to implement social media marketing plans within their pre-existing marketing strategies. But are these strategies making a difference?