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If You Paid More Than $10k for Your Website, You Should Be Angry

9/30/2014

by Mary C. Long

There’s a pretty terrible trend that should have died a loud death two years ago, but persists: over-paying for a website you really don’t need. And if you’re in a niche area where budgets are high and tech savvy (comparably) low, like the legal profession, you’re a prime target.

Creating Content When You’re Stuck

9/29/2014

by Kim Niemi

Ever have one of those Monday mornings? You hit the snooze as many times as you can, and when you finally drag yourself out of bed – still tired – the dog wants extra attention, chomping on his squeakiest toy as you choke down that first cup of coffee, and you wrack your brain for a blog post idea, with the deadline looming, and keep coming up empty?

Ever wish you had a system for jump-starting the creative process when it’s playing hard-to-get? Well here it is. You’re welcome.

Does Your Marketing Have That Boom Boom Pow?

9/27/2014

by Mary C. Long

“Traditional” social media marketers take note: If you haven’t yet found yourself up against identity, information, and analytics services companies – you will. And you need to be ready or you will NOT be able to compete.

And yes, even if your marketing has that Boom, Boom, Pow.

Will "the Thrill" Viharo Joins Digital Media Ghost as Creative Copywriter

9/26/2014

Offering as close as we'll ever come to a press release (because they're awful), Digital Media Ghost very enthusiastically announces the addition of Will "the Thrill" Viharo to its writing team.

Who is Will and what's the "thrill" stuff about? You can check out his mini-bio on our team page, but we'll also sum up here, in case you're too lazy to do so:

How Vine Can Hit Your Audience Right In The Feels

9/26/2014

by Lily Bradic

Stop motion is, by nature and by association, a lot of fun. The disjointed movements are endearing, and most people are first exposed to stop-motion animation as a kid: if not on regular TV, then in those Christmas movies about Rudolph or a snowman (or anything else that would be logistically impossible to create using live action.) This association between stop motion and childhood can be powerful — and you can use it to your advantage.

After touching on why Vine is such a powerful tool for marketers earlier this month, we’re now going to look at the more practical side of video-making: how to create stop-motion Vines that look good and mean something.

Shake Off Those Cobwebs and Give Your Business New Life

9/25/2014

by Kim Niemi

So, it’s officially fall, and if your mother is anything like mine, the words “fall cleaning” have been uttered numerous times since the moment of the equinox.

Fall cleaning is actually a good idea (she admitted grudgingly), but it’s not just about packing away your flip-flops and tank tops in exchange for cozy sweaters and fleece pajamas. It's something your business MUST do - and most don't, making for a long, hard winter.

Is social media the new silk road?

9/23/2014

by Geoff Gillette

Most people think of social media as kind of a silly place, where people share what they’re having for dinner or post cat videos and other goofy things. Usually the fear in regard to social media has to do with mainstream (and very justifiable) concerns of cyberbullying.

The really bad stuff only happens in that mysterious zone of the internet called The Deep Web, right?

6 Celebs Who Could Teach a Class on Social Media

9/22/2014

by Kim Niemi

There are so many things we can learn from celebrities : how to lose 10 pounds quickly, how the perfect smoky eye should look, and how choosing the right after shave can get you lots of ladies.

But perhaps the most valuable lesson of all is what not to do on social media.

Is Cyberbullying Just the Way We Communicate on the Internet?

9/19/2014

With school back in session across the US, we asked our Teen Tech writer to offer her perspective on a common issues kids and teens face: cyberbullying.

by Olivia Collins

Sad fact: where there is social media, there is bound to be cyberbullying. Everyone has witnessed it, and maybe even done it. Asking around school, I had a conversation with my English teacher about her thoughts on the issue.

She made the point that most people don’t realize the comments they make are considered cyberbullying. How do you stop bad behavior when people can’t even recognize it?

Does Your Company Need a Media Relations Remake?

9/18/2014

by Lisa Cabral

Media relations plays a huge role in the success of businesses, both online and off. Without a great media relations strategy (and team) you may not get the coverage and publicity that you want (and deserve) – which is exactly why your media relations strategy may need a remake.

But what exactly are you supposed to DO?