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The Ten Best Book Apps

8/30/2016

by Will Viharo

Whenever you come up with a “ten best” list of anything, you are going to annoy people because of choices you neglected to include.

But “ten best” lists often serve to enlighten and inform aficionados of any given genre or format.

So for digitally inclined book lovers with little time or money to waste, here is a completely objective list just for you…

What Marketers Need To Know About Cyber Security

8/26/2016

by Ben Allen, Guest Contributor

For larger businesses, cyber security falls to the IT department typically. They put up firewalls, update antivirus software, and make sure the business is protected from all sorts of trouble. This role is becoming more and more needed for businesses as cyber criminals become more prevalent.

Putting Your Own Spin On a Tired Subject

8/25/2016

by Will Viharo

You may have noticed, as both a reader and a writer, that there seems to be a glut of crime and mystery novels on the market these days.

Also horror. And erotica. And science fiction. And so on.

So why even bother to add your little contribution to this already overstuffed mix? How can you stand out in such a crowded field?

Because no one’s version or voice will be just like yours, and vice versa. That’s why.

Does Perseverance Always Pay Off?

8/23/2016

by Will Viharo

There is no easy answer to that question. But there are answers. They’re not always the same one, though. And they may not confirm to your preferred sense of currency.

Here are five examples. Four are positive, one is on the fence.

If you plan to jump that fence, you should know what’s on the other side, how high it is, and most of all, if you’ve got the stamina…

Being Constantly Connected Is NOT A Good Thing

8/22/2016

by Mary C Long

Digital technology offers fantastic opportunities for connecting personally and in business – social media is the new coffee break, online marketplaces the new mall. But time spent online can also be a colossal time-suck, and even ruin your reputation. So where does that leave you? And why do we care so much about it?

Writing Your Characters Into a Corner

8/18/2016

by Will Viharo

Often a writer is going along with his or story, with or without an outline or even a clear- cut resolution, when they suddenly get stuck.

It’s not “writer’s block” per se. They have the drive, the will – just not the idea about how to best proceed.

That’s when you take a back seat to your own creations, and let them do the driving for you…

Is Instagram Stories Better Than Snapchat? Yup!

8/17/2016

by Karen Fratti

When Instagram launched its Stories feature earlier this month, some social media buffs were annoyed that the company had blatantly ripped Snapchat’s entire schtick.

But for digital marketers, Instagram Stories might be the best thing since, well, the Internet. ⤺ Tweet This!

Don’t Just Dream It, Write It

8/16/2016

by Will Viharo

Respected observers of the human condition from William Shakespeare to Sigmund Freud to David Lynch have pointed to dreams as a source of life’s secrets.

This can also be applied to one’s creativity. Your daytime dreams of being a successful writer may be tied directly, or subconsciously, to your inner nocturnal world…

What’s in a Name on Social?

8/15/2016

by Mary C long

When thinking of a great domain name or even a social media handle, it’s hard to know when you should keep it strictly professional, personal, and what the perfect balance of both should look like. Even if you have the best brand and a perfectly curated social profile, potential customers and connections will judge you by your name, so here are some considerations to help you decide:

Using Big Data to Improve Employee Training

8/12/2016

by Natalie Smith, Guest Contributor

In order for your business to succeed, you need to utilize usable data – raw data won’t do the trick until you give it structure and analyze it. Enter Big Data. You probably know how Big Data has already changed the business landscape by giving business owners and managers the support they need for quickly making good decisions. In fact, a study published by IDG in 2015 showed that 80 percent of enterprises and almost two-thirds of SMB’s have engaged in Big Data operations. So what else can Big Data do for your organization? ⤺ Tweet This!