by Lily Bradic
by Will Viharo
They say all press is good press, especially when you get a bad review.
The fact is, it’s difficult for indie authors to get reviewed at all by “respected” literary journals, given the stigma still widely associated with self-publishing.
So that leaves the fate of your hard work in the hands of the critics that matter most – the readers.
So why are so many bestselling eBooks so successful despite their poor critical reception?
by Geoff Gillette
Advertising has always been about getting people to say "Yes" to something. Whether it was a product, a service or an idea, advertisers have always tried to find their target audience, the sweet spot in their demographics that has the highest buy potential.
What happens when that targeted approach goes a little (or a lot) too far?
by Olivia Collins
Like I mentioned in my previous post, advertising to teenagers is extremely difficult.
There is nothing more annoying than feeling like ads are being crammed into everything we do.
Ads that we feel like we can't ignore are the worst kind.
You’ve heard the old adage, “They put their pants on one leg at a time” referring to celebrities, and how in the end they’re just people, right?
Well, as the Internet makes the world seem smaller, we’re seeing that there are other traits we share with these mere mortals we celebrate and idolize – including things we wish we didn’t have in common.
by Geoff Gillette
My father is very fond of saying, “Opinions are like @&*holes, everybody’s got one.” Colorful phrasing aside, he certainly has a point. Every human, from the age when they can first express discontent, has the ability to let you know their opinion on things. Their life, their current situation, even the world at large.
Living as we do in a Free Society, people are free to share their opinions and thoughts in a variety of ways. We can have discussions sitting at our favorite bar or at a club meeting or the library. We can stand outside an employer we believe is using unfair labor practices and hold up signs giving that opinion. These things still happen, but most people nowadays choose to share their opinions digitally, safe from harm behind their computer screens.
And therein lies the danger. Because, as I've said before, "Anonymity breeds contempt."