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Annoying Social Tactics We're Sick Of Seeing

2/25/2015

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by Lily Bradic
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Social media makes it possible for any brand to flaunt their creativity and share unique, compelling campaigns with the world — but we keep on seeing the same old stuff. Here are five tactics that need to be retired, today:


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Do eBook Reviews Even Matter?

2/25/2015

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by Will Viharo

They say all press is good press, especially when you get a bad review. 

The fact is, it’s difficult for indie authors to get reviewed at all by “respected” literary journals, given the stigma still widely associated with self-publishing. 

So that leaves the fate of your hard work in the hands of the critics that matter most – the readers. 

So why are so many bestselling eBooks so successful despite their poor critical reception?



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Gender Targeting: Hurting More than Helping

2/24/2015

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by Geoff Gillette

Advertising has always been about getting people to say "Yes" to something. Whether it was a product, a service or an idea, advertisers have always tried to find their target audience, the sweet spot in their demographics that has the highest buy potential.

What happens when that targeted approach goes a little (or a lot) too far?

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How Sarcasm Throws Off Brands' Social Data

2/23/2015

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By Mary C. Long

It's likely that emoticons were invented largely as an assist to those who don't speak "sarcasm." 

Even in person sarcasm can be misconstrued, but via written channels it's almost impossible to recognize at times. 

For brands using big data analytics platforms to assess whether people love or hate their products/services the assumption that a computer can more readily infer context is a dangerous one. 

Because computers don't speak "sarcasm." Which means your interpretation of your social data could be all wrong.  

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Marketers Take Note - Teens Hate Everything YOu're Doing

2/22/2015

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by Olivia Collins

Like I mentioned in my previous post, advertising to teenagers is extremely difficult. 

There is nothing more annoying than feeling like ads are being crammed into everything we do.  

Ads that we feel like we can't ignore are the worst kind. 


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Champions of the Anti-Cyberbullying Movement

2/19/2015

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While cyberbullying is a trend we’d all love to hear less about, there’s something almost comforting in hearing that people we admire have shared the same struggles we’ve had. And our admiration and hero worship only grows when those people – people with more sway and clout than most of us can imagine – use their celebrity to shine a light on causes worthy of attention, like putting an end to cyberbullying, and using their voices to amplify the cries of the voiceless.

And in setting that example, they empower others to bravely seek their own solutions and help others do the same.

Here are a few champions to root for, along with those they just may have inspired:

Demi Lovato

The pop singer had her own experience with being bullied as a child, and now uses her celebrity to inspire kids to work together against bullying through her role as ambassador for Secret’s “Mean Stinks” campaign in 2012, and to realize they don’t have to be perfect through her contributions to Seventeen magazine’s “Love is Louder” campaign in 2011. Her book of daily affirmations, “Staying Strong: 365 Days a Year” debuted at number one on the New York Times’ Best Sellers list in late 2013.

Maisie Williams

The Game of Thrones star’s personal experience as a target of cyberbullies seems obvious inspiration for taking the lead role in the television movie “Cyberbully” this past January. As she told BreakingNews.ie, “People always say that I’m crazy on Twitter for trying to teach manners on the internet. Just in my followers, not on the internet in general,” she revealed. “And I sit there and think, ‘Well, why? Why is that crazy? You’re just a person sat behind a computer screen just like I am.’” A class in Internet manners is actually a brilliant idea – go for it, Maisie!

Ditch the Label

Here are some sobering stats for you, courtesy of Ditch the Label’s website:

  • "69% of young people in the UK experience bullying before the age of 18
  • Over 2.5 million youths are bullied each year 
  • 550,547 are bullied every single day"

MakeBeatsNotBeatdowns.org has some US numbers for those who wish to compare. Let’s just say this is a widespread issue.  

Ditch the Label is committed to changing the messages young people receive from bullies as they grow and express their individuality – because differences are easy targets for bullies. But everyone is different, and the way someone looks, acts, chooses to dress, practice spirituality, or in any other way express themselves should never result in being victimized. Until that’s common practice, they’ll keep working to make it so.

Stix & Stones

Empowered by Envision “a national education charity that provides young people with opportunities to make a difference, Stix & Stones is a resource on bullying of all kinds for young people in the UK, run by young people in the UK. While admittedly not trained in managing questions about bullying issues, their goal is to provide information, which they do well, in a very one-stop-shop way on tumblr. And as is Envision’s goal, these kids are taking action and making a difference, and that’s a beautiful thing.

The Internet is powerful place, and for every troll, cyberbully, and hater there are people determined to join forces and push back against the negative influences – both online and beyond. We have a long way to go, but it’s people and organizations like those mentioned above that give all of us hope and inspiration to keep going, and to do our part to help make the world, and the Web, a better place.

Have you had any experience with bullying or cyberbullying? Tell me what you did about it and how it helped (or didn’t) the situation.

IMAGE CREDIT: J_O_I_D
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You’ve heard the old adage, “They put their pants on one leg at a time” referring to celebrities, and how in the end they’re just people, right? 


Well, as the Internet makes the world seem smaller, we’re seeing that there are other traits we share with these mere mortals we celebrate and idolize – including things we wish we didn’t have in common.


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Web 201: How To Handle Online Haters

2/18/2015

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Image: eelnosiva/Big Stock Photo
by Lily Bradic
There are millions of people on the Internet, and not all of them are going to like you. The important thing to remember is that it’s not always your fault — some people don’t mean to be rude, some people do it for fun, and others are just plain crazy. Here’s how to deal with your online haters without letting it get you down:

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eBook Therapy For Dealing With Cyberbullies

2/18/2015

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by Will Viharo

The Internet has revolutionized the meaning of “freedom of speech,” offering a public platform of creative, political and personal expression to millions of voices that once felt ignored or downright silenced by the status quo, with no outlet for their passions. Unfortunately, this has also allowed way too many people with negative attitudes and destructive agendas to flourish anonymously. Of course, thanks to digital publication, victims can now find solace and even defend themselves with useful tips from experts in the field…
 

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Online Hate: The Downside of Anonymity

2/17/2015

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5 Bloggers Who Mastered The Art of Passionate Posts

2/13/2015

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by Kim Niemi

There’s no doubt that blogs are strong promotional tools. Whatever your business, sharing regular long-form content is a great way to drive engagement and inform your customers. But you don’t have to be a marketing guru to start a blog. You don’t even have to be an expert in anything – except YOU. 

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