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Annoying Social Tactics We're Sick Of Seeing

2/25/2015

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by Lily Bradic
Social media makes it possible for any brand to flaunt their creativity and share unique, compelling campaigns with the world — but we keep on seeing the same old stuff. Here are five tactics that need to be retired, today:

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Do eBook Reviews Even Matter?

2/25/2015

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by Will Viharo

They say all press is good press, especially when you get a bad review. 

The fact is, it’s difficult for indie authors to get reviewed at all by “respected” literary journals, given the stigma still widely associated with self-publishing. 

So that leaves the fate of your hard work in the hands of the critics that matter most – the readers. 

So why are so many bestselling eBooks so successful despite their poor critical reception?


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Gender Targeting: Hurting More than Helping

2/24/2015

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by Geoff Gillette

Advertising has always been about getting people to say "Yes" to something. Whether it was a product, a service or an idea, advertisers have always tried to find their target audience, the sweet spot in their demographics that has the highest buy potential.

What happens when that targeted approach goes a little (or a lot) too far?

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How Sarcasm Throws Off Brands' Social Data

2/23/2015

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By Mary C. Long

It's likely that emoticons were invented largely as an assist to those who don't speak "sarcasm." 

Even in person sarcasm can be misconstrued, but via written channels it's almost impossible to recognize at times. 

For brands using big data analytics platforms to assess whether people love or hate their products/services the assumption that a computer can more readily infer context is a dangerous one. 

Because computers don't speak "sarcasm." Which means your interpretation of your social data could be all wrong.  

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Marketers Take Note - Teens Hate Everything YOu're Doing

2/22/2015

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by Olivia Collins

Like I mentioned in my previous post, advertising to teenagers is extremely difficult. 

There is nothing more annoying than feeling like ads are being crammed into everything we do.  

Ads that we feel like we can't ignore are the worst kind. 

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Champions of the Anti-Cyberbullying Movement

2/19/2015

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You’ve heard the old adage, “They put their pants on one leg at a time” referring to celebrities, and how in the end they’re just people, right? 

Well, as the Internet makes the world seem smaller, we’re seeing that there are other traits we share with these mere mortals we celebrate and idolize – including things we wish we didn’t have in common.

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Web 201: How To Handle Online Haters

2/18/2015

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by Lily Bradic
There are millions of people on the Internet, and not all of them are going to like you. The important thing to remember is that it’s not always your fault — some people don’t mean to be rude, some people do it for fun, and others are just plain crazy. Here’s how to deal with your online haters without letting it get you down:

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eBook Therapy For Dealing With Cyberbullies

2/18/2015

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by Will Viharo

The Internet has revolutionized the meaning of “freedom of speech,” offering a public platform of creative, political and personal expression to millions of voices that once felt ignored or downright silenced by the status quo, with no outlet for their passions. Unfortunately, this has also allowed way too many people with negative attitudes and destructive agendas to flourish anonymously. Of course, thanks to digital publication, victims can now find solace and even defend themselves with useful tips from experts in the field…
 

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Online Hate: The Downside of Anonymity

2/17/2015

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by Geoff Gillette

My father is very fond of saying, “Opinions are like @&*holes, everybody’s got one.” Colorful phrasing aside, he certainly has a point. Every human, from the age when they can first express discontent, has the ability to let you know their opinion on things. Their life, their current situation, even the world at large.

Living as we do in a Free Society, people are free to share their opinions and thoughts in a variety of ways. We can have discussions sitting at our favorite bar or at a club meeting or the library. We can stand outside an employer we believe is using unfair labor practices and hold up signs giving that opinion. These things still happen, but most people nowadays choose to share their opinions digitally, safe from harm behind their computer screens.

And therein lies the danger. Because, as I've said before, "Anonymity breeds contempt."

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5 Bloggers Who Mastered The Art of Passionate Posts

2/13/2015

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by Kim Niemi

There’s no doubt that blogs are strong promotional tools. Whatever your business, sharing regular long-form content is a great way to drive engagement and inform your customers. But you don’t have to be a marketing guru to start a blog. You don’t even have to be an expert in anything – except YOU. 

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