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AI is Transforming Marketing: How Digital Marketing Agencies Can Keep Up with the AI Times

2/28/2018

by Naida Alabata, Guest Contributor

Digital marketing has always been about going above and beyond the human limits of taking brands to new heights by using technology to supplement traditional marketing. Nowadays, the field is set to be shaken from its very foundations by artificial intelligence. The potential for AI has always been apparent, but it has since been exceeding expectations with all the things it is being developed to do.

How to Use Empathy to Build Brand Loyalty

2/27/2018

by Kimberly Maceda, Guest Contributor

Emotion is a powerful force. It can trigger action, influence decision, and most importantly establish a strong connection. In business, quality service and customer experience are provided through smooth, flawless transactions, but emotion creates a deeper sense of connection between customers and businesses that can lead to brand loyalty.

Author of the Week: Josh Stallings

2/27/2018

by Will Viharo

Life is a funny thing, even when it’s nothing to laugh at. Writers struggle with interpreting their experiences, circumstances and surroundings into fiction that is both relatable and subjective, accessible yet challenging.

Author Josh Stallings hails from a very colorful background, like a lot of us, but his skills and perspective are unique in terms of both creativity and candor. No joshing, no stalling. Just the facts, ma’am. Even if they’re artistically embellished, they’re far from “fake news.”

6 Marketing Mistakes You Should Avoid

2/26/2018

by Raul Harman, Guest Contributor

When you take a look at how delicate the world of digital marketing actually is, it becomes clear how easy it is to misstep and send a wrong message to your audience. You might even end up harming your brand instead of benefiting it.

Why Consumer Experience Should Drive Your Next Offering

2/25/2018

by Mary C Long

In October 2015 Daniel Newman, CEO of Broadsuite Media Group, declared customer experience is the future of marketing in a piece for Forbes – and it would appear most businesses have gotten the memo. By 2016, 89% were on board with the necessity of upping their CX game, compared to only 36% of businesses in 2012, according to Gartner. But are they focusing their efforts in the right way?

Essential Digital Tools For Your Business

2/23/2018

Even if you are just starting out and launching your own venture, or perhaps you are new to an organization and feel that you need to learn a new skill or brush up on your old skills fast, then it’s time to change the ways that you view learning. Far from having to sign up for an expensive course or even take time to enroll in an evening learning course, you can now go digital to enhance your learning experience. Tedtalks, blogs, article, and social media are all shaping and changing the way that we consume information, and the same applies to our learning experience. So if you want to save time and start learning, then these digital tools and resources will be of benefit to you.

5 Leading B2B Web Design Trends To Rock 2018

2/22/2018

by Jacob Colleen, Guest Contributor

If you are a business professional, being tech-savvy is the need of the hour. It does not mean that you need to know hard core programming. Plenty of web development companies exist over the web whose primary concern is to perform effective website designing and development for you.

Your service offerings must be illustrated well in your brand website so that end-users will understand you as a business without any extra effort. In that way, customers can reach you in the easiest way. This is the actual essence of a B2B business; a pretty business website where people love to stay and explore for long. If you have the same, you are half-way done to the success of your brand.

Practical Strategies for Optimizing Your Website

2/21/2018

Photo by Scott Webb on Unsplash

by Devin Morrissey, Guest Contributor

Your website acts as the face of your company in the age of the digital age. There are some simple but practical strategies that you can utilize to optimize the efficiency of your website. While some may seem mundane, they can actually have the biggest impact on your website’s traffic and engagement.

Showing Your Employees How Much You Appreciate Them

2/20/2018

Your staff is an essential part of your business, and you could not succeed without them. They work hard, are loyal and do their best for you every day, but do you show them how much you appreciate their efforts? Whatever the size of your business, if your employees are excelling in their roles and making a real difference to your bottom line, then it pays to let them know you are grateful to them. As the boss, you may feel at a loss to know the best way to do this, but there are some basic principles you can follow to ensure you get it right.

Author of the Week: Heath Lowrance

2/20/2018

by Will Viharo

Every now and then you accidentally come across someone online that seems like they’re a long lost sibling, simply because of all your common interests.

Besides sharing a keen interest in pop cultural history of a particular vintage and certain philosophical sensibilities, organically cool non-hipster Heath Lowrance and I are also hybrid genre authors, which is a breed unto itself.

It’s nice to know I’m not the only struggling writer out there that considers both the “Spider-man” and “Batman” TV themes from the 1960s essential parts of our social identities and creative development.