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Web 101: What is Vine?

2/28/2014

by Lily Bradic

Most people have heard of Vine, but few make regular use of it — perhaps because the clips are so short, or perhaps because YouTube is most people’s go-to video service. Perhaps it’s just because Vine is relatively new. This week in Web 101, we’ll be explaining what Vine is, and how you can make it work for you:

Everyone's a Comedian (Not)

2/24/2014

by Kim Niemi

Last week we began our weekly series on social sabotage with a positive example. This week it’s down to brass tacks and a look at just how easy it is to fall into the social sabotage trap.

What makes social sabotage so tricky is the fact that most troublesome posts appear innocent – until the backlash begins. Much like sexual harassment, intent is not the point – perception is. While you may not be able to please everybody with your social media campaigns, you never want to risk offending anybody.

Web 101: What Is Pinterest?

2/21/2014

by Lily Bradic

This week in Web 101, we’ll be covering Pinterest: an image-based social site that’s far more useful to you than Tumblr (which we covered here).

Spotlight on Social Sabotage

2/17/2014

by Kim Niemi

Social sabotage is a serious threat that will continue to grow as digital reach expands. If you’ve never heard of social sabotage, we explain it all here. It only takes one inappropriate-comment-gone-viral to bring your business to its knees. The good news is social sabotage is avoidable if you acknowledge that it exists, and establish a solid social media plan for your company and all employees.

Starting this week I’ll be sharing a weekly tidbit highlighting social media gaffes so you can learn from others’ mistakes.

The Secret PR Checklist Powering Big Brands

2/15/2014

by Mary C. Long and Lily Bradic

Last week, fashion labels Ugg and Valentino were both accused of using Philip Seymour Hoffman’s death to promote their products. Ugg sent out gift bags to the late star’s celebrity friends, and Valentino promoted a shot of Amy Adams and her $3,000 handbag – at Seymour’s wake.

These are not PR blunders. And they are NOT unique events – rather, these tactics have apparently become part of a secret PR checklist that is powering big brands. And it’s headed your way.

Is Your Audience Engaged This Valentine’s Day?

2/14/2014

by Lily Bradic

Everybody has an opinion about Valentine’s Day. Some people loathe it, some only hate it when they’re single, and some love the occasion almost as much as their date. Whatever your opinion of Valentine’s Day, it’s an opportunity to boost engagement and have some fun with your customers. Here’s how:

WEB 101: What is Snapchat?

2/7/2014

by Lily Bradic

Last week in Web 101, we covered Ask.fm — a site with no marketing value at all. This week, we’ll be talking about Snapchat. You might have heard of it, or even used it — but have you used it for business?

DON’T BE A FOLLOW-BACK GIRL – OR BOY

2/6/2014

by Kim Niemi

You know how on every reality competition show there’s always one person who boldly declares, “I’m not here to make friends!”? What doesn’t always work out so well in Reality Competition Land is sometimes the right approach when it comes to social media marketing.