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by Kim Niemi
Social sabotage is a serious threat that will continue to grow as digital reach expands. If you’ve never heard of social sabotage, we explain it all here. It only takes one inappropriate-comment-gone-viral to bring your business to its knees. The good news is social sabotage is avoidable if you acknowledge that it exists, and establish a solid social media plan for your company and all employees. Starting this week I’ll be sharing a weekly tidbit highlighting social media gaffes so you can learn from others’ mistakes.
by Lily Bradic
Last week in Web 101, we covered Ask.fm — a site with no marketing value at all. This week, we’ll be talking about Snapchat. You might have heard of it, or even used it — but have you used it for business?
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January 2021
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