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DIGITAL MEDIA GHOST | PRIVACY CONCERNS 
While you may not be able to please everybody with your social media campaigns, you never want to risk offending anybody.
Last week we began our weekly series on social sabotage with a positive example. This week it’s down to brass tacks and a look at just how easy it is to fall into the social sabotage trap.
What makes social sabotage so tricky is the fact that most troublesome posts appear innocent – until the backlash begins. Much like sexual harassment, intent is not the point – perception is.
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by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING 
It certainly can be good for marketing - but if you think you can use visuals to sell your products or services (and usually you can), Pinterest could be for you.
This week in Web 101, we’ll be covering Pinterest: an image-based social site that’s far more useful to you than Tumblr (which we covered here).
DIGITAL MEDIA GHOST | PRIVACY CONCERNS 
Being smart from the get-go may save you from falling into the many traps that lay in wait along the social media landscape.
Social sabotage is a serious threat that will continue to grow as digital reach expands. If you’ve never heard of social sabotage, we explain it all here. It only takes one inappropriate-comment-gone-viral to bring your business to its knees. The good news is social sabotage is avoidable if you acknowledge that it exists, and establish a solid social media plan for your company and all employees.
Starting this week I’ll be sharing a weekly tidbit highlighting social media gaffes so you can learn from others’ mistakes. by Mary C. Long & Lily Bradic | DIGITAL MEDIA GHOST | MEDIA RELATIONS 
Brands are increasingly okay with silly shock tactics. When we have companies faking their own hacks to gain followers, you know we’ve hit desperate times.
Last week, fashion labels Ugg and Valentino were both accused of using Philip Seymour Hoffman’s death to promote their products. Ugg sent out gift bags to the late star’s celebrity friends, and Valentino promoted a shot of Amy Adams and her $3,000 handbag – at Seymour’s wake.
These are not PR blunders. And they are NOT unique events – rather, these tactics have apparently become part of a secret PR checklist that is powering big brands. And it’s headed your way. by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING 
Essentially, Valentine's day isn't that much different than any other day — but it's a great excuse to promote things with a theme, and interact with your fans in ways that you wouldn't normally.
Everybody has an opinion about Valentine’s Day. Some people loathe it, some only hate it when they’re single, and some love the occasion almost as much as their date. Whatever your opinion of Valentine’s Day, it’s an opportunity to boost engagement and have some fun with your customers. Here’s how:
by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING 
Some companies have used Snapchat for marketing — with mixed results. You need to really think about whether a Snapchat campaign could work for your company. Snapchat can be great for increasing engagement.
Last week in Web 101, we covered Ask.fm — a site with no marketing value at all. This week, we’ll be talking about Snapchat. You might have heard of it, or even used it — but have you used it for business?
DIGITAL MEDIA GHOST | DIGITAL MARKETING 
Give yourself permission to take your business seriously enough to know that it won’t be made or broken by you not following back every single person who follows you.
You know how on every reality competition show there’s always one person who boldly declares, “I’m not here to make friends!”? What doesn’t always work out so well in Reality Competition Land is sometimes the right approach when it comes to social media marketing.
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Digital Media Ghost @2020
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