Blog

3 Niche Markets Your Business Shouldn’t Ignore and How to Connect With Them

3/30/2017

by Mary C Long

Too often, we assume smaller, niche audiences are just that too small, or too niche.

But if you’re the only brand talking to a small, specific group you're likely to have all of their attention and trust for noticing them in the first place. And likewise, their dollars when it comes time to buy.

Here are three niche audiences worth exploring:

The History of Instagram

3/30/2017

by Megan Arevalo, Guest Contributor

During the last couple of years, Instagram has managed to grow exponentially, hence becoming one of the world’s most popular image sharing platforms and social media networks.

For those who do not know, Instagram represents a photography application which Facebook acquired for the whopping sum of $1 billion back in 2012, and which aims at allowing people from all around the world to freely share photos from their personal life, advertise businesses, and even post artistic photos. Regardless of the fact that the app is currently being used by hundreds of millions of people on a daily basis, not many people know how things started out and the history of the platform. This data and more is part of an informative graphic from Website Builder, which explores Instagram’s history and many of its interesting statistics.

How Reliable Is Your Imagination as an Author?

3/30/2017

by Will Viharo

In this era of “fake news” and “alternative facts,” generating debate about the fate and future of Truth, fiction writers may feel obligated to invent stories based in reality, rather than fantasy.

Of course, that distinction is constantly being challenged, as the natures of both are being called into question by mainstream media pundits, politicians, philosophers and artists alike.

The goal should still be to write stories that stand the test of credibility, even if you’re totally making them up to suit a personal agenda.

How to Recover from a Computer Crash

3/29/2017

by Carol Trehearn, Guest Contributor

We have all had that moment when our computer makes an unusual clicking sound or suddenly gives us the silent treatment. These are all signs that a computer is experiencing a
crash. The first emotion that will run through your body is panic, especially if you have a significant amount of data located on the computer.

How to Increase Conversion Rates with Better Product Descriptions

3/29/2017

by Eric Gordon

Product descriptions might at first seem like an insignificant piece of the online puzzle. They can, however, hold the key to success. After spending lots of time and money optimizing your site for SEO, SEM and content marketing, you might not have the conversion rates that you expect. The problem and the solution to your plight could rest within something as seemingly simple as a product description.

Maintaining a Consistent Voice In Your Writing

3/28/2017

by Will Viharo

As a writer, you are in a position to maintain control over your work – especially if you’re also your own publisher.

In any case, with that power comes great responsibility, to paraphrase a certain Marvel legend. It’s up to you to make sure the tone and message of your piece is precise, credible, and cohesive.

Conversion Rate Optimization (Not An Outer Space Term)

3/27/2017

By Edgar Rider, Guest Contributor

Let the confusion begin. This may seem like a complicated endeavor explaining this alien term of Conversion Rate Optimization. Seems like you may need years of training to decipher this code.

Then what is it. It is simply when a visitor to your website takes an action that you want them to take.

Putting the Science in Science Fiction

3/23/2017

by Will Viharo

Science fiction is a thriving industry. One could even say the current superhero craze is an offshoot of this trend. But Star Wars is back in a big way too. Hence the popularity of Guardians of the Galaxy, Marvel’s blending of both.

One reason they’re so popular is that while the characters inhabit fantastical worlds, they themselves are relatable to our own experience. Additionally, the universe they occupy is somewhat familiar as well.

This is the key to success in this field: reaching for the sky, and touching something that you can recognize within your own reality…

7 Ways To Boost Your Team Productivity

3/22/2017

by Lisa Griffin, Guest Contributor

Modern managers notice that their team release not their full potential in work. Due to stated requirements (work plan, schedule, project deadline), they are doing pretty okay. But “okay” can be removed to “excellent” if a manager boost productivity of company workers in right way.

What Is Pulp Fiction?

3/21/2017

by Will Viharo

Long before Quentin Tarantino’s landmark 1994 film, the term “pulp fiction” was a celebrated and cherished (well, in some circles, anyway) form of American pop culture.

Now of course, it’s just another marketing niche, applying to almost any type of story or book wallowing in excessive amounts of gore, blood and other bodily fluids that can’t be publicly named, at least not in a polite forum like this one.

But, as with the case “noir,” this so-called genre has a complex history leading to a current definition that would probably surprise – and delight - its originators.