Previously I wrote about the origins of the literary marketing niche now commonly known as “noir,” distinguishing it from regular “crime stories” or “mysteries.”
One reason to know the difference is because, based on anecdotal reports from the field, courtesy of my peers, any book labeled “noir” on Amazon will probably not sell as well as one simply marketed as a “mystery.”
The reasons for this are well worth knowing, at least if you plan on turning a profit on your investment in your own literary career, even if the results for most authors in this cutthroat, competitive industry are, well, rather “noir” in themselves…
If you see opportunities everywhere and describe yourself as purposeful, determined, self-controlled, and a bit of perfectionist, thenEntrepreneursays you have the traits of an entrepreneur. Before jumping into starting a business, consider why you want to leave your current job. According toForbes, if you’re starting a business because you feel competent but unsatisfied or bored in your current job, you’ll have better success with entrepreneurship than someone doing it because they feel overworked, under-appreciated, and over-stressed. So, if you’re going into it because you enjoy your field and want to use your skills but need more fulfillment, where do you start?
For some companies, it’s very easy to understand what they do. Many have a simple explanation or can be understood simply off of the job title. A plumber fixes the waterworks in a building. An actor pretends to be somebody else to entertain an audience. A farmer grows crops to provide food for others.
The umbrella category of Crime Fiction is one of the most popular genres for both writers and readers, making it relatively easy to break into. There are numerous small presses devoted specifically to its propagation, with dozens of fan sites, clubs, and awards as well, so it’s a very busy, crowded network.
But the genre itself is not very specific when it comes to definition. There are several subcategories of “Crime Fiction” which include Mysteries, Noir, Hardboiled, and even Espionage, though Spy Novels are generally considered their own thing, separate from the pack.
If you’re planning on becoming a crime writer (and who isn’t these days), you need to know the difference, since each caters to a specific marketing niche designated by both content and tone.
If you’re composing a song or painting a portrait, each note or stroke must be carefully considered. And if you’re shooting a film, your budget and other logistics, including availability of actors, can restrict your artistic vision.
But when you’re writing, the only limits you need to impose are those that come from within, not without.
Sure, your editor may ultimately disagree. But at least initially, you’re free to tell your story with as many different words as you choose.
There is no time like to present to start working on your marketing plans for 2017. Still, before you make your plans, you need to ensure you're on top of the 2017digital marketing trends. As you can imagine, each year moves at an even faster pace. The new year’s celebration seems like it was just yesterday. You want to keep up the pace so that you may outrun your competition. To survive, it is imperative to understand how the marketing landscape is changing. Here are eight digital marketing trends to look out for in 2017.
This is the final installment of my series about the extraordinary people I met while hosting workshops at The Writer’s Retreat of San Buenas in Costa Rica this past January 29-February 4.
I was invited by the founder of the retreat, author Ezekiel Tyrus, whom I had only met once in person when I lived in the Bay Area. It was quite an honor. And Zeke is quite a character, as well as a great writer. I am a big fan of his debut novel, Eli, Ely, and I contributed a rave blurb to the forthcoming follow-up, My Dirty Books.
Social media is an integral part of any startup’s marketing strategy. That being said, it’s also a journey from obscurity to greatness. Like any good journey, you’re going to need a map to keep you on the right path.
That’s why we’re going to look at how startups can create a social media map that takes them right into their marketing strategy. This will help you focus your efforts and optimize your time for maximum results.