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The Younger You Are, The More Likely You’ll Post Or Research Health Questions On Twitter [Study]

2/29/2016

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by Mary C Long 

Have you ever posted on Twitter about a physical ailment or solicited feedback for a medical concern? If you’re between the ages of 18-24, you probably have!

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How Video Affects Mobile Ranking, And Why You Need To Care

2/26/2016

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​by Mary C. Long

You won’t get anyone to tune into a show or buy a movie ticket if a trailer or other video content isn’t the main event of your marketing campaign. But if your video landing page isn’t optimized for mobile, your entire campaign is over before the curtain even goes up. 

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Google Says Duplicate Content Not So Bad Anymore

2/26/2016

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​by Mary Long

Google updates its guidelines all the time, making slight but significant changes to what your website needs to do to claim that all-too-valuable real estate on the first page. Are you aware of changes made with Phantom Update III?


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Performance Marketing Is Taking Over

2/26/2016

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by Mary C. Long

In its list of 25 Video Marketing Statistics for 2015, HubSpot reports, "Online video now accounts for 50% of all mobile traffic." That's one of many reasons marketers must embrace it. But if your video strategy doesn't include performance marketing, you're missing a huge opportunity. ​

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Bitmojis - Making the Internet Even MORE About You

2/26/2016

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​by Olivia Collins

What do you call a company that capitalizes on the current desire for personalization among social users, and the trend of expressing oneself in tiny pictures called emojis, by combining the two?

Brilliant, that's what. 

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Typewriter Memories

2/25/2016

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by Will Viharo

​It’s easy to romanticize the past from a healthy distance, and with a mature perspective. Ideally, one contextualizes previous struggles as stepping-stones to one’s current condition, since the present is all that ever truly matters.
 
You can’t change the past, but you still have a shot at altering your future – and for writers with a bold independent streak, that’s never been more true.


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Capturing Missed Connections in the Workplace

2/24/2016

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By Mary C. Long

Discussions of organizational siloes often turn to technological barriers and questions of integrating systems. But just as often, siloed thinking is part of the issue, too. Breaking down those walls requires developing “an adjacency mindset” — finding connections that aren’t obvious and uncovering new ones. 
​
And guess what? Machines are doing it, so we better keep up.

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Be Your Own, Not a Clone!

2/23/2016

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by Will Viharo

A lot of us get into the writing game because we want to be the “new Stephen King” or the “new E.L. James” or the “new Michael Crichton” or the “new Barbara Kingsolver”…well, you get it.
 
My influences as a youthful scribe were J.D. Salinger, Raymond Chandler, and Damon Runyon, and later, John Fante, Charles Bukowski, Jim Thompson, Charles Willeford, and David Goodis. To name but a few.
 
You can probably “feel” that inspiration in my work, but hopefully it’s not too consciously obvious, because there’s only one way any writer can ever gain any distinction in this crowded industry: be yourself.

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The Tiny Tweet Printer: Another Way To Kill A Tree

2/22/2016

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by Mary C Long 

Have you ever thought to yourself, “I’m just not being wasteful enough these days. I really wish someone would come up with a way that maximizes my carbon footprint, while taking into account my superbusy schedule!” No? 

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Should You Be Using Facebook Live? 

2/19/2016

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by Karen Fratti

Facebook recently launched Facebook Live, their alternative for live streaming directly to your timeline.

​But is it better than Periscope or Meerkat?
​​

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