5 Essentials for PPC Campaign Success
by Norm McLaughlin | Digital Marketing
You need potential clients to be seeing your ads, clicking on them at a reasonable cost per click, and then following through on your call to action. Photo by John Schnobrich via Unsplash
Pay Per Click (PPC) Advertising is a great way to get your product or service in front of potential customers. Available through Google Ads or Microsoft Advertising, you can create a campaign today and start servicing customers tomorrow.
Let’s look at five essentials if you are to achieve success with your PPC campaign.
WRITER SPOTLIGHT: Logan Chipkin
by Logan Chipkin | Writer Spotlight
I'm a magazine writer and a ghostwriter! In my spare time, I act as a science journalist, and you can find some of my previous publications at my website, www.loganchipkin.com. I also love helping people to bring their writing to life, which is why I ghostwrite.
WRITER SPOTLIGHT: Holly Dobrynski
by Holly Dobrynski | Writer Spotlight
Sure, I've had dreams of writing a bestseller since high school, and I won't send a text or an email without proofreading for errors ad nauseum. I can't read a blog post, newsletter, or novel without editing as I go along. It's rather annoying, actually. But...
by Anna Clarke | Guest Contributor | Ghostwriting
The truth behind ghostwriting and why this field can be a reasonable career choice via infographic. Photo by Yuris Alhumaydy on Unsplash
Content is king for any kind of communication an influencer (either an individual or a business entity) might initiate with its followers. Faced with a torrent of information, modern readers can afford to be selective and only spend their time on books, articles or blogs that have a distinct style, offer quality insight and are memorable. However, not everyone who wants to tell something to the world have the skills necessary to do so. Enter ghostwriter, an individual whose task is to provide meaningful and valuable content either in a digital or printed form while often mimicking a linguistic style associated with their client.
by Kim Niemi | Ghostwriting
How do Ghostwriters get additional work when you can’t talk about the work you’ve done? Here are a few tips via infographic to help on that front. Photo by Kristina Flour on Unsplash
At times, being a ghostwriter can feel akin to being in the CIA – except being in the CIA might be easier. At least you always know where your paycheck is coming from. Of course, ghostwriting is less likely to kill you.