Blog Archives

Author of the Week: Christopher Pinto

4/25/2017

by Will Viharo

This ongoing series profiles independent authors on the topic of writing, with the accent on craft, motivation, inspiration and routine as opposed to marketing and mechanics.

Meet Chris Pinto, a former South Jersey resident (like me) and now a Florida crime writer, retro culture historian, and all around good joe.

A virtual veteran of the self-publishing racket, successfully exploiting the medium long before it was hot and trendy, he has plenty of valuable experience to share…

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Goodbye Spreadsheets, You Had a Good Run

4/21/2017

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by Mary C Long

Not too long ago spreadsheets were a viable solution for managing company data — even for major corporations. But times have changed.

The dynamic business environments we work in today create data at a rate unfathomable 10 years ago. This invaluable business asset needs to be constantly recorded, analyzed, categorized and reported back to stakeholders who dictate actions based on its merits.

Spreadsheets are great, but they can't do it all.

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Author of the Week: Darren Patrick Long

4/18/2017

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by Will Viharo

This is the first in an open-ended weekly series of interviews with authors – mostly of the independent variety, but also some traditionally published authors for contrast as well as your well-rounded edification.

Increasingly, many writers these days, whether novices or veterans of the trade, opt to go both routes (like me), depending on their unique agenda for a particular project, or their career trajectory in general.

Hopefully these profiles will help you decide what works best for you, while providing some examples of how circumstances and results fluctuate depending on individual expertise, experience, and just plain dumb luck…

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When Social Networking Isn’t Enough

4/13/2017

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By Mary C Long

Social networking is pretty marvelous, but it isn’t the end-all-be-all for making business connections. There are actually times when you’d do better to look elsewhere.

This might sound like blasphemy in this social-media-driven age, but beyond Facebook, Twitter and Instagram are online platforms that aren’t listed under “social networks” but offer equal or greater benefits depending on your needs.

Here are three reasons why:

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Making INdie Genre Fiction Matter

4/11/2017

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by Will Viharo

It’s no secret in the literary community that the most popular genres – romance, crime, science fiction, horror, erotica – are also ignored and insulted by “establishment” industry leaders, as well as many professional book critics.

This is a long-standing bias, but the stigma is wearing off rapidly as genres merge into less easily pigeon-holed hybrids, challenging traditional notions of what makes any story worthy of praise from even the most discerning of literary “snobs”…

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Self-Publishing: A Status Update (Part Two)

4/6/2017

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by Will Viharo

In my previous blog I offered a general overview of the self-publishing industry as of right now, which continues to flourish despite all predictions of doom, mostly from those that either denigrate the artistic worth of indie authors, or feel threatened by their rising prominence.

Now I’m going to provide a look into my own current situation as an indie author, because no two paths are exactly the same, and even a common destination can be difficult to map out in advance…

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Self-Publishing: A Status Update (Part One)

4/4/2017

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by Will Viharo

As the arguments for and against self-publishing rage on, readers are continuing to blur the distinction by actually buying the work of independent authors, especially eBooks.

Overall, this industry is thriving, and all indications point of an even more lucrative future.

But while one’s prospects in this field may be promising, there remain reasons to pause and reflect on the various options before diving into deep waters that may drown your dreams, rather than float your boat…

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Content Marketing and the Real Estate Industry

4/3/2017

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By Ben Allen, Guest Contributor

Real estate is a bit of a strange industry when it comes to marketing. Seventy-five percent of a real estate agent’s business comes from word of mouth and referrals, so if an agent can’t make connections with people, they can’t earn a living. Yet, over time the real estate industry has changed, especially thanks to new technologies.

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