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How Blockchain Is Transforming Digital Media Companies

1/31/2020

by Dan Matthews, Guest Contributor

Our media landscape has changed significantly over the course of the last few decades. We have moved from most households having access to a few channels, to streaming services that offer hundreds of TV shows and movies available on demand. The music industry has undertaken a tough transition from reliance upon physical media for sales to a model dominated primarily by downloads and streaming services. Even our entertainment celebrities are more likely than ever to be creators producing content for the web from their own homes.

Meaningful Company Retreats for a Morale Boost

1/30/2020

by Meredith Wood, Guest Contributor

How your employees feel about your company directly impacts your bottom line. When your team is motivated to do good work, your customers will feel those sentiments and you’ll create more brand evangelists than ever! So how can you create a company culture that embodies a positive feeling about your company?

Use your business bank account and show some appreciation! Plan a company-wide retreat to get your employees out of the office and break the monotony of the day-to-day.

Goal-Oriented Content: How to Create Content for Links, Engagements and Conversions

1/29/2020

by Jo-anne Bisenio, Guest Contributor

Creating valuable content is a technique that’s becoming more and more useful for businesses that are into digital marketing. Through content, you’re able to capture your audience’s attention as you share your brand’s story, strengths, achievements, values, and so on.

Goal-oriented content also provides you a medium where you can market your business to customers.

7 Surprisingly Inexpensive Packaging Tips for your Business

1/22/2020

by Marinos, Guest Contributor

Packaging has become much more than a means of delivering your product. It is now an integral part of the overall customer experience. If the packaging is good then it spreads awareness about your brand and increases loyalty of customers. Most importantly, packaging is part of marketing initiative for most businesses. Great packaging need not be expensive as many would think, with little bit of creativity and thought, you can design awe-inspiring packaging designs that do not cost much.

Top Marketing KPIs You Should Be Tracking In 2020

1/22/2020

by Harikrishna Kundariya, Guest Contributor

Key Performance Indicators measure a company's success against a set of targets or goals.

KPIs can be financial (measuring net profit or revenues) or anecdotal (measuring traffic in a store, repeat customers or customer experience among many other factors).

KPIs are integral to forming good marketing strategies.

Tips for the Best IOT Website Design

1/21/2020

by Asad Ali, Guest Contributor

For now, let’s be on the same page and agree that IoT is taking over the world. With time, the internet of things is becoming more and more popular, especially on the web. All this popularity is justified because IoT is and has completely revolutionized the interaction of human beings with technology.

The Dizzying Connection Between Marketers and Hackers

1/21/2020

by Frankie Wallace, Guest Contributor

As a marketing professional, it is your job to attract customers to the many fantastic companies that keep our economy pumping. However, you may not realize that the information you gather to lure an audience can become very damaging if it falls in the wrong hands.

All of the information you compile, from email addresses to birth dates, can and will be used by hackers for selfish means unless you are proactive in preventing data breaches.

7 Tips for Writing a Killer Animated Explainer Video Script

1/21/2020

by Danish Wadhwa, Guest Contributor

Explainer videos have become a one-stop solution for businesses to promote their products and services online.

Explainer videos can convey messages convincingly to the target audience. Although it’s an effective way of communication; however, creating an explainer video can be challenging.

The 7 Biggest Mistakes Made by SEO Newcomers

1/20/2020

by Larry Alton, Guest Contributor

One of the perks of search engine optimization (SEO) is that it’s ridiculously approachable. Whether you’re a coding expert or totally tech-unsavvy, whether you’re working for a major corporation or are a solo small business owner, you can learn about and use SEO to your advantage.

Unfortunately, this approachability also comes with a downside.

Mobile App Development and Business: Reasons They Go Hand In Hand

1/15/2020

by Zeeshan Hussain Bhatti, Guest Contributor

With over 23 million app developers around the globe, mobile application has become a business in itself. However, since the creation of smartphone apps, they have garnered endorsement by huge numbers of business owners and corporations around the globe. According to the projection of many studies, mobile application development stands composed to hit the 100 Billion dollar mark this year.