7 Tips for Writing a Killer Animated Explainer Video Script

by Danish Wadhwa, Guest Contributor

Explainer videos have become a one-stop solution for businesses to promote their products and services online.

Explainer videos can convey messages convincingly to the target audience. Although it’s an effective way of communication; however, creating an explainer video can be challenging.

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According to statistics, about 87 percent of the businesses are using this method as they consider it as the best marketing tool. About 91 percent of the video marketers are considering this to promote products, services, and brands. About 52 percent of the marketing experts state that explainer videos helped them to improve their overall business ROI.

When you make an explainer video, you will have to keep in mind about the script that plays an essential role in making your video creative and impactful. Here are a few tips that will help you in creating an appealing script for your explainer video:

Make sure that the script is short and informative
When you make an explainer video, the script decides the fate of your content. Therefore, make sure that the script is impactful.

It’s not only vital for you to keep the script short and informative, but it’s also essential for you to make it entertaining. As most of the people across the world are willing to watch videos instead of reading texts; therefore, your video should be able to grab the attention of the audience from the start.

Videos keep audiences engaged if they like the tone and the content that you have come up with. Therefore, make sure that your script includes some fun elements along with all the necessary information. You can also add details like your product’s features, specifications, benefits, and how it works interestingly.

Convey your message within the first thirty seconds
When you are writing a script, you need to ensure that the motive behind creating the video should be appropriate. Therefore, deliver the core message of the video within the first 30 seconds. This has to be done so that the viewers know about your product or services. 

When you want to convey the message within the first thirty seconds, it creates a significant impact on the viewer’s mind. The viewers are giving valuable time to watch your videos with a motive that they get benefitted from watching it. If you are let them know why you are making this video in the first few seconds, it becomes easier for them to decide why they must opt for your products and services.

Reducing the message in a sentence and delivering it to the viewers will help them understand the things that they should focus on.

Communicate directly with your audience
The best way to create a connection with your audience is by using pronouns such as “You, Your, etc.” This will keep your audience engaged as they will feel that you are directly communicating with them on a personal level and not considering them as a customer.

Nowadays, audiences have become smarter and have started to understand things. Therefore, for you to sell your products and services directly will be a challenging task. So, you need to pay some attention to the approach.

Remember, audiences don’t care about the earnings or profits that you make by selling your products and services. They concentrate on the aspects that can help them in improving themselves as an individual. 

So, talking more about your company will not help you in establishing a connection with them. Giving them what they want in the videos will help you emotionally connect with them.

Choose the best voiceover artist
Having a picture in mind is essential when you are choosing the tone for your video. Remember, when you are writing articles, blogs, or texts, the perseverance can happen differently amongst the readers. 

However, when you are saying something in the videos, the audience connects to the voice that they are listening to the tone and create an impression.

If your story has characters, then lending a voice that helps people imagining a real image of that character will help you in creating an impactful connection with the viewers.

Storytelling
The most important thing while creating an explainer video is storytelling. Try to come up with a unique storyline and tell the audience about it creatively. 

For example, most of the explainer videos that are being uploaded talk about the problems to the viewers, introduce them with the solutions, focuses on the workflow, and drives the viewers to take appropriate actions.

Using the screen’s power to showcase your audience that the people of your company are willing to help them, and this is how they can benefit themselves will let you in building trust. So, create a story that relates to your product and start proceeding with the development of the video.

Using humour wisely
Humour also plays an essential role when you are trying to tell a story to the audience and deliver a message to them. You need to ensure that the humor that you are attempting fits the sequence seamlessly and makes people laugh. 

Keep in mind that if you don’t place the humor element rightly, then it might distract and disengage the viewers to a significant extent.

Pacing yourself
Keep the dialogues restricted between 150 words per minute because it will help you in making a great video. Generally, when you are speaking more than 200 words per minute, it becomes difficult for the viewers to follow what you have said. 

They might not be interested in watching a video that has a fast-paced voice over. Remember that voiceover requires time for the artists to breathe and allows viewers to grasp the things that you are saying.

If you are saying dialogues at a faster rate, it causes abandonment amongst the users and decreases comprehensive to a great extent. When you are making a video, don’t try to trim the script as it is prepared. 

Take some quality time to relax and do it in the right way. Try to ask feedbacks and opinions from the experts or your friends to ensure that the outcome of the video is engaging and entertaining.

Final words
Explainer videos are the best way to sell your products and services online globally. When you make use of the tips that are mentioned above, you can excel in delivering the message to the viewers in an entertaining way. 

Also, it helps you in boosting your company’s ROI to a significant extent by generating more qualified and professional leads.

About the Author:

Chehak Wadhwa is a Creative Head at Webdew and has an intensive 10+ Years of Experience in design & Animation. She has produced 500+ Explainer Videos with her team including some of the well-known brands in the market like UBER, Microsoft, T-Mobile, Calendar, etc. 

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