Demystifying Content Marketing

You hear a LOT about content marketing and you're pretty sure it works, but you don’t know why. And you’re kind of fuzzy as to what it is, specifically. Allow us to demystify:

Content marketing is a mix of solid writing and online marketing. It requires planning, consistent behaviors, decision-maker buy-in, daily interactions with target audiences and, above all, exceptional business savvy.

It is NOT something you can assign to an intern and expect results. Do you send interns to represent you at in-person business meetings with potential clients? Online is a much larger – and much less forgiving – audience. Assigning an intern to “do online” is like sending a high school kid to a Fortune 500 company to pitch your company, armed with a few brochures and a smile.

It is NOT a quick fix. You won’t want to hear this, but someone needs to tell you: The first month of any engagement must be devoted to creating your strategy and discovering your online identity. And after that point, once a consistent schedule and strategy is in place, steady growth can be expected. Anyone promising viral growth either doesn't know what they're talking about or they're just lying.

Content marketing is figuring out where you should be online (no, you don’t have to be everywhere – and you shouldn’t be!) and figuring out how you should be building awareness of your brand with folks who will buy your products, services, etc.

Digital Media Ghost offers content marketing consultations to get your business moving in the right direction. And we also offer social media management and ghostwriting services either separately or as part of a package, depending on your needs.

Contact us to learn more.