Law Firm Marketing Requires Specific ExpertiseCombining our extensive online expertise with nearly ten years of working in-house and consulting with law firms on every creative and digital need, Digital Media Ghost offers a truly unique approach for law firms seeking to move beyond traditional methods. Here's how:
Business Review Sites. We make sure you have a presence on business review sites (Yelp, Google+ and Foursquare) and put a plan in motion to make that viral word-of-mouth marketing work for you. This is not only the best marketing available, it's largely free (which is why you're not hearing much about it elsewhere). Online Insight & Reputation Management. What are people saying about your firm (and your attorneys) online right now - any idea? We monitor and help you shape the conversation ahead of a crisis. Social Media Training. How should your firm, partners, associates and staff be using social media? There's LOTS to consider beyond a social media policy - that's really just step one. And when considering your social media training options, be sure to evaluate the source. Do you want a social media novice teaching your attorneys how to interact online? |
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Website Biographies & LinkedIn Profiles. Why update one without the other? And when we're done making your bios pop, we'll show you how (in ten minutes per day) to be a LinkedIn power user, leveraging the platform to build relationships - and business opportunities.
Practice & Firm Descriptions. We update your descriptions with copy that readers will actually READ. Don't believe it when others tell you to tone down the case history - they're just not presenting it in a way that resonates with your readers. We'll show you how. (Also, there isn't just ONE best way!)
Website Redesign. The days of paying $30k for a website are long gone (we hope you knew this?). We can make a fantastic site for your firm for a LOT less. Yes, it works the same, connects to Google Analytics AND you will no longer be held hostage by exorbitant hosting and maintenance fees.
Media Relations. News flash: Anyone can get your star attorneys quoted in articles written by the same reporters ad nauseam, but not everyone can train your associates (your future super stars) in media relationships. And it all happens online these days.
Creative. Advertising campaigns are our specialty. Beyond creative, we know how to build buzz online around your campaign - so our work doesn't start and end with overpriced ads. You don't have to be active on Facebook, Twitter and everywhere else online for this to work either - because WE are. And we know how to use them.
Ghostwriting. Your attorneys are too busy to publish as regularly as your marketing department would like (and getting partners established online as authority figures is daunting). No problem. We ghostwrite ALL the time, capturing - or creating - a voice is something we do exceptionally well. And we're happy to prove it!
Alerts. Yes, we can take over this time-consuming process and put your mind at ease. We'll have a frank discussion with your practice group leaders to get everyone on the same page and hammer out your firm's purpose when it comes to alerts. You can be fast or you can be first - but you can't be both. We'll explain why this is and share why one is really just as good as the other - you just need to choose how you'd like to approach it. We'll make sure your specific legal disclaimers are in place and will transform the process from dreaded fire drills to streamlined marketing magic.
Also? Our rates are very competitive - and transparent. We don't charge law firms more than our other clients just because they can pay more (dirty little secret you likely suspected: many consultants do!)
Have other needs that aren't covered here? Reach out! The only areas we actively avoid are directories, rankings and pay-for-play "awards," as we find them unnecessary and a waste of your budget - but we're happy to write up winning entries if you insist!
Practice & Firm Descriptions. We update your descriptions with copy that readers will actually READ. Don't believe it when others tell you to tone down the case history - they're just not presenting it in a way that resonates with your readers. We'll show you how. (Also, there isn't just ONE best way!)
Website Redesign. The days of paying $30k for a website are long gone (we hope you knew this?). We can make a fantastic site for your firm for a LOT less. Yes, it works the same, connects to Google Analytics AND you will no longer be held hostage by exorbitant hosting and maintenance fees.
Media Relations. News flash: Anyone can get your star attorneys quoted in articles written by the same reporters ad nauseam, but not everyone can train your associates (your future super stars) in media relationships. And it all happens online these days.
Creative. Advertising campaigns are our specialty. Beyond creative, we know how to build buzz online around your campaign - so our work doesn't start and end with overpriced ads. You don't have to be active on Facebook, Twitter and everywhere else online for this to work either - because WE are. And we know how to use them.
Ghostwriting. Your attorneys are too busy to publish as regularly as your marketing department would like (and getting partners established online as authority figures is daunting). No problem. We ghostwrite ALL the time, capturing - or creating - a voice is something we do exceptionally well. And we're happy to prove it!
Alerts. Yes, we can take over this time-consuming process and put your mind at ease. We'll have a frank discussion with your practice group leaders to get everyone on the same page and hammer out your firm's purpose when it comes to alerts. You can be fast or you can be first - but you can't be both. We'll explain why this is and share why one is really just as good as the other - you just need to choose how you'd like to approach it. We'll make sure your specific legal disclaimers are in place and will transform the process from dreaded fire drills to streamlined marketing magic.
Also? Our rates are very competitive - and transparent. We don't charge law firms more than our other clients just because they can pay more (dirty little secret you likely suspected: many consultants do!)
Have other needs that aren't covered here? Reach out! The only areas we actively avoid are directories, rankings and pay-for-play "awards," as we find them unnecessary and a waste of your budget - but we're happy to write up winning entries if you insist!
