Writing a case study doesn’t need to be a difficult task as long as you follow some basic principles. With any type of writing, you have to follow the format of the style of writing.  Take, for example, writing a digital media case study. A digital media case study will be different to a standard case study, in the fact that it is saved on the Internet and it will have to follow certain rules that the Internet has for it in order for it to be valued. There are a number of areas that you have to consider before you start writing. We will now take a look at some of the areas that you need to think about before you start the process of writing your digital media case study, in order for you to get the desired results.

by Robert Vanisko, Director of N6A Cannabis Group & Cary Smith, SVP of Social Media at North 6th Agency (N6A)

Compared with their contemporaries in mainstream industries, cannabis companies face a barrage of obstacles in all facets of their operations. This includes banking restrictions, increased tax liabilities, regulatory hurdles and much more. But one area where cannabis companies have been particularly restricted is in marketing and advertising.
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by Edwin Deponte, Guest Contributor

Many businesses and organizations streamline their activities to accelerate digital transformation. They aim to provide exceptional customer experience as well as ensure all internal processes flow efficiently and effectively. Still, if you genuinely want to transform your business digitally, you need to focus on a DX element that’s often neglected: Marketing. Can digital transformation improve how you pursue your marketing goals? Read on below to find out!

Klear, an influencer marketing technology company, has announced a hub of new tools and features that simplifies the management of influencer marketing. Known as Klear Connect, it helps brands stay up-to-date on campaign progress and manage influencer relations. From onboarding to payments, the entire influencer workflow can be easily coordinated from within Klear Connect.

Not only is communication with influencers simplified with a new integrated chat service, but all the collateral that brands and influencers need to run a successful campaign will be easily located within Connect conversations, eliminating the need for emails and excel spreadsheets.

by Aviraj Makhija, Guest Contributor

Startup geeks, as well as entrepreneurs of Fortune 500 brands, both want to maximize conversions. One of the best ways to do it can be through redesigning your website and making it look impeccable in terms of layout, design, content, and imagery.

But this isn’t a cakewalk where everything will be available at your fingertips. Rather you have to put serious efforts into capturing quality leads by designing a seamless web experience that is enjoyable as well as valuable.
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by Janz Nordman, Guest Contributor

An e-commerce store is a unique type of website designed specially for online business, whether you are selling phone accessories, flame lamps or La La Land posters.

All website builders save time, money and energy. They simplify the creation process and make site management easier. This also applies to all well-known e-commerce builders as they let you build, customize and run your online business. It's almost impossible to use a standard website building platform to set up your online store.
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by John Perry, Guest Contributor

The line between B2B and B2C web design and marketing can at times be fuzzy, however, it is important that one understands subtle and differences in not so subtle.  Before we look at the top features that make B2B websites a powerful Ecommerce platform, it is important that we take a quick look at what makes B2B websites more creative than B2C.
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Luno is a leading global cryptocurrency company on a mission to upgrade the world to a better financial system. With a team of over 250 and currently has its headquarters in London with regional hubs in Singapore and Cape Town.

With over 2 million customers (wallets) spanning 40 countries, Luno’s products and services make it safe and easy to buy, sell, store and learn about cryptocurrencies like Bitcoin and Ethereum.

So, let’s say you’re trying to sell a red sports car via digital advertising.  There are enough algorithms out there to very efficiently make sure that consumers with the right profiles are targeted. There is very little waste. You can find the right demographics, you can find people who’ve already used search terms like “red sports car,” and you can find people who have clicked on other posts that featured red sports cars.  So, when they see your ad, much of the work has been done. Maybe they buy.  But the question is, would they have bought even without the ad? How do you know?

"Millennials Favorite Apps of 2018" from Prabhat Agarwall, AppOptix.  You may be surprised to see that Reddit is higher than Snapchat or Instagram.  Prabhat can also give you up to the minute data if you want to know what Millennials are doing with apps right now, this month, etc.
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AppOptix monitors 4,000 Android users and can provide customized data for any of your content needs - free of charge to journalists.  We can customize data such as How are Millennials using Facebook, Which Dating Apps are the Most Popular, or is Snapchat on the Decline? 

Courtesy of AppOptix. ​