Normally, brands need to be authentic and clear in their messaging. Consumers need to be certain about who you are, what you do, and what you stand for. There’s one time a year, however, when marketers have the freedom to break the rules, unleash their creativity, and engage in a little harmless deception about their products, services, and ideas: April Fools’ Day.

Of course, it’s still important to strike the right note to make sure that you amuse and entertain your audience rather than annoy and confuse them.

U.S. government departments and agencies generate a lot of data that, at least in theory, should be open and usable by all. But with different agencies storing and collecting data in different formats, it’s been difficult to create a system where information is available in a public format that’s actually usable by the public.
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With this in mind, the United States’ Open, Public, Electronic, and Necessary (OPEN) Government Data Act was signed into law on January 14, 2019. This landmark piece of legislation means that government departments and agencies must comply with a new set of rules that facilitate open access to information. The ways and formats in which agencies have to make data available is now much clearer.   

The use of artificial intelligence (AI) technologies gives a whole new experience for email marketing audiences. For consumers, it means receiving only the most relevant and useful marketing messages instead of being served with random, pervasive, and annoying ads that no one wants to see or read.

Meanwhile, your day-to-day tasks as email marketing professionals become lighter and easier to manage as AI enables you to filter through your lists, track how many people are opening your emails, which time of the day they’re reading your emails, or identify the type of content that’s giving you highest engagement.
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by  Devin Morrissey, Guest Contributor

Digital media has impacted just about every industry and brand out there. When you use a computer or mobile device, stream media, or share a post on social media, you're using digital media. Any business that has a mobile app, live chat on their website, a Pinterest account, etc. is utilizing digital media. In order to compete, companies need experts and creative thinkers who are adept at digital media. Whether you're looking for a job in the industry or you're a digital media company that needs to stand out, you'll need to present certain skills.

ThreatMetrix, released its H2 2018 Cybercrime Report. You can find the accompanying press release below. The report is based on 17 billion digital transactions on the ThreatMetrix Digital Identity Network during the second half of 2018. 

The findings highlight emerging trends and developments in sectors like e-commerce, financial services and media, which includes social networks, content streaming, gaming and gambling. 
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In business, a solid marketing strategy is essential to survival. Through marketing, you create a brand, reach customers, build a base, and more. All this can all contribute to making your company an experience — not just a business.

Virtually all companies use traditional methods of marketing, like signs and brochures, and many have kept up with the times by using digital marketing as well. However, one great way to market that too many companies fail to capitalize on is community engagement.
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by Katherine White, Guest Contributor

If you’re unsure of whether or not your website needs a blog, the answer is YES. Blogging is one of the most critical marketing tactics. It’s better than advertising, it’s not promotional and it’s your voice. Your customers will be more trusting of your business if you have written content that showcases your brand’s personality.  you’re still unconvinced, here is a list of how blogging can help your website:
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by Tine Dührr, Guest Contributor

You probably recognize this from yourself. You pay way more attention when a co-worker is about to tell you a story than just plain facts.

As human beings, we are basically programmed to love stories. Ever since drawing on cave walls, the written story has been our primary source of information. So why not use storytelling as part of your communication strategy?
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Clutch awards the top performing B2B companies across multiple categories and locations each month. Client feedback is a central factor in the selection process. Clutch analysts speak directly to a firm's clients and gather valuable insights to help determine who goes above and beyond for their clientele. In February, Clutch issued a press release with a list of the leading firms in San Francisco, New York, Chicago, and Los Angeles. One of the primary categories is dedicated to the top companies specializing in emerging technologies. This includes artificial intelligence (AI), Blockchain, augmented reality (AR/VR), and the Internet of Things (IoT). Overall, Clutch is excited to recognize companies exploring cutting edge technology and to continue helping businesses connect with the best in the industry.
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In an increasingly competitive, dynamic and constantly changing market, it is indispensable that business management be assertive so that the guidelines and decisions generate the positive impact, necessary for the support of the business.

Whether for a multinational or for an unpretentious family business, business management is the foundation of any entrepreneur's success.