10 Non-Negotiable Ways To Increase Conversions On Your Website

by Aviraj Makhija, Guest Contributor

Startup geeks, as well as entrepreneurs of Fortune 500 brands, both want to maximize conversions. One of the best ways to do it can be through redesigning your website and making it look impeccable in terms of layout, design, content, and imagery.

But this isn’t a cakewalk where everything will be available at your fingertips. Rather you have to put serious efforts into capturing quality leads by designing a seamless web experience that is enjoyable as well as valuable.
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Tensed? Don’t be as we have something in store for you. To address this issue, let's have a look at ten major ways with which you can maximize conversions on your website and transform it into a selling machine.

1. Come Up With Customized Landing Pages Tailored To Suit Every Individual Campaign
Designing customized landing pages for different campaigns can drastically boost sales conversions. It’s because every time a visitor might not have interest in navigating through your website. Rather they want information on specific product or service and hence it’s advisable to build tailored landing pages that prevent your visitors from getting lost.

Make sure to integrate these landing pages with the best pipeline management tool you are blessed with. It will allow you to ensure that quality leads enter your sales pipeline instantly and can be the ultimate asset to increase sales conversions.

2. Don’t Bombard Your Visitors Directly But Begin With Setting Up A Comprehensive Sales Funnel
If you will directly ask your visitors to buy your products there are very few chances of them getting convinced. This is why it’s extremely essential to set up a sales funnel initially which will act as a source to prove your credibility and win customer trust.

You can build a sales funnel easily by taking initiatives such as providing visitors with free content like a series of informational videos, offering free guides, etc. Also, you can use different online platforms such as Infusionsoft and Zoho for creating sales funnel and gradually convert quality leads into customers. Or, you can hire an experienced web development company to build your own software customized to suit your specific business needs.

3. Deploy An Exclusive CRM Tool For Identifying The Best Referral Program
It’s important to compare the best CRM tools and choose the best one for spotting the right referral program and showcase it effectively on your website. This will help you in tracking and managing referrals and persuading existing customers to refer more and provide you with quality leads that can be converted into permanent customers.

4. Leverage Live Chat Options
As per a study by Bold Software, 63% of participants responded they were more likely to return to the sites that provide live chat feature. It’s true as you can use live chat tools not only for maximizing sales but also for resolving customer issues and grab the attention of more customers. This can be a prompt and quick solution to their problems which is much more convenient than filling out lengthy forms.

For example, look at the website of SnapEngage that has a live chat option which can be used directly. Also, the visitors of this site get chat notifications every time they encounter pages with 404 errors.

5. Try Upselling For Motivating Customers To Opt A Higher-end Solution
If you can upsell within your store then upselling digitally isn’t a difficult alternative. You should try to incorporate upselling into your website so that to draw in customers and persuading them to purchase something more expensive than the one in the discussion. This can be tricky and risky but worth trying to improve your profit margins.

6. Deal Efficiently With Indirect Queries Customers Might Have
Your customers might have some doubts that they can’t ask directly and hence it’s good to list all possible hesitations and answer them in the FAQ section of your website. Also, make sure to make your contact info easily accessible so that your customers don’t have to wait when they have any problem. Look at this page to get a better idea.

7. Make User Experience As Flawless As Possible
In order to attract more prospects, it’s essential to provide them with a seamless user experience which can be done by using pleasing fonts and styles, integrating a crystal clear structure, arrange content smartly, using tools such as Page Speed and Pingdom to optimize the speed of your site.

In addition, you should work on minimizing the distractions like unnecessary pop-ups and advertisements that can annoy your website visitors. Also, it’s a good idea to logically determine how much content do you want to place above-the-fold, and how much on the other side?

8. Remove Risks & Assure Customers With An Easy Return Policy
Whenever customers buy your products or services they are doubtful of their usability. But it’s your duty to convey through your website how confident you are about your offerings. Also, make sure that your products speak for themselves and customers won’t hesitate in making a buying decision instantly.

Simultaneously, it’s equally important to make the return process as easy as possible. Customers shouldn’t feel that once they purchase your product returning it could a nightmare for them.

9. Keep Away From Distractions
It’s mandatory to make sure that your visitors won’t get distracted when going through your website most especially the landing page. Ensure that it doesn’t have any distracting elements that can divert visitors. This can be done by removing big headers, sidebars, shrinking menus, eliminating irrelevant stock images and getting rid of automatic sliders or blinking elements.

10. Identify Powerful & Unique Ways To Offer Interesting Incentives
You can find ways to empower your website with powerful incentives for customers who buy your products or services instantly. For example, use a countdown clock for an exclusive offer which is there for a limited period of time. This will encourage visitors to take immediate actions and finalize to purchase that particular product.

The best way to evaluate these incentives can be A/B split testing where you can compare two offers one with the incentives and the other without them in order to determine conversion rates in both the cases.
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These tricks can be your best companion in improving website conversions and mastering the art of marketing your business digitally. Also, you can use these tips to best leverage the traffic you are getting and optimizing your site for maximizing sales and profit margins.
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