Blog - DIGITAL MEDIA GHOST

DIGITAL MEDIA GHOST

Underrated Linkbuilding Tactics that Work Surprisingly Well

5/31/2019

Whoever said link building is dead certainly has no idea how to execute this strategy successfully. It’s a challenging process, but using the right tactics bring forth massive SEO results. Indeed, link building will remain to be a core tenet of SEO.

Quality and valuable backlinks enhance your website’s credibility and authority. Using white hat link building strategies, like guest posting, broken link building, and the skyscraper technique, are some of the popular and proven effective methods for building quality backlinks.

What Employers Need to Know About Age Discrimination

5/29/2019

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by Noelle Fauver, Guest Contributor

As people live longer, they also remain employed longer than ever before – many well into their 60’s and 70’s. As a result, age discrimination is becoming a more prevalent issue despite federal regulations prohibiting the practice. Age discrimination is the practice of using a person's age as a factor when hiring, promoting or terminating an employee. The Age Discrimination in Employment Act protects employees who are age 40 and older from age discrimination.

Effective Ways to Detect Negative SEO

5/29/2019

by Robert James, Guest Contributor

SEO has gained itself some serious attention in a very short time span. No website on the internet can rank in search results without SEO. Where the internet has become an essential thing in our lives, the need for speed has become an absolute necessity. In this world of high-speed connections, Cox internet plans are your safest option to enjoy lightning fast internet at the lowest possible rates. Well, getting back to search engine optimization. It requires a constant check of the technical and analytical aspects to keep things on track. Several SEO campaigns utilize some prohibited tactics to gain a rush of traffic and to maintain the ranking. How can we determine such negative SEO activities? Let’s see.

E-commerce in China: A Trend Worth Paying Attention To

5/29/2019

by Rilind Elezaj, Guest Contributor

More and more Chinese are joining the world of internet and online shopping every day and with this trend, the country’s e-commerce possibilities and booming. The online-to-offline (O2O) services in China are big right now, especially in the country’s major cities. In this model, shoppers are able to order services that were traditionally exclusive to offline shopping using their phones. Food delivery, dry cleaning, and transport, among other services have successfully been integrated into online shopping.

5 Content Writing Tips to Boost Your Website Conversions

5/28/2019

by Nick Brown, Guest Contributor

With more and more Australian entrepreneurs showing interest in their digital presence, the term conversion rate keeps getting mentioned and brought up. A term good conversion rate is not something that you can precisely pinpoint or describe, seeing as how it depends on various factors. First of all, it ranges between industries, so what goes as an amazing conversion rate in one field, might end up being below average in a different niche. It also depends on location, seeing as how various goods have only local audiences, which would mean that it abides by local rules.

Marketing Tools for Small Business Growth

5/28/2019

by Devin Morrissey, Guest Contributor

Any professional at the helm of a company has undoubtedly heard the buzz about content – creating content, marketing content and using content in new ways, such as video. Rich blog posts that contain various types of media are now the norm, and video content is catching the eye of customers everywhere. Content marketing will remain huge in 2019 (and likely beyond), but there are a number of other ways to market your small business, too.

10 On-Demand and Ideal IT Certifications For 2019

5/28/2019

tby Siva Prasad Padhy, Guest Contributor

The Job market today is very tough, and the best way to enhance your credibility and other way is getting certified is an extraordinary method to make a lifelong move to a promising field. And now let's get straight into “the top 10 on-demand certifications, you should get in 2019.”

Why is it Said that Well-Written Content is the Backbone of a Website?

5/27/2019

by Kristy Davis, Guest Contributor

Did you know that digital marketing begins and ends with content? It is rightly said, “Content is the king.” Well-written content can catapult any website to the top of Google and other search engines. If you want your brand to be on the top of the SEO game, you should opt for high-quality content that describes your brand, products, and services.

How & Why AI Is Making An Impact On Web Design And Development Industries

5/27/2019

by Jessica Ervin, Guest Contributor

In this highly-digitized era, where web development is becoming one of the fastest growing industry, more and more developers and designers are now focusing on making the web design user-friendly and enhancing the user-experience design. Ever since the rise in usage of mobile devices, making your website and online content has been one of the major concerns of many marketers and entrepreneurs.

How Predictive Analytics Is Transforming the Marketing Industry

5/27/2019

by Frankie Wallace, Guest Contributor

As a marketer, imagine being able to analyze a complex set of data from millions of potential prospects and behaviors and attributes of your current customers. This data could reveal how people will use your website, how many times they’ll visit it or contact you before making a purchase, and information about what types of products they want. With so much data available from devices and online tracking, big data can provide trackable, predictable metrics so you can hone your marketing strategies and create tailored campaigns. Here’s how it works: