5 Content Writing Tips to Boost Your Website Conversions

by Nick Brown, Guest Contributor
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With more and more Australian entrepreneurs showing interest in their digital presence, the term conversion rate keeps getting mentioned and brought up. A term good conversion rate is not something that you can precisely pinpoint or describe, seeing as how it depends on various factors. First of all, it ranges between industries, so what goes as an amazing conversion rate in one field, might end up being below average in a different niche. It also depends on location, seeing as how various goods have only local audiences, which would mean that it abides by local rules.

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What’s universal for conversion rates is the fact that they are almost always affected by your content marketing, so here are several tips on how to improve both.

The title does make a difference 
While this is a well-known fact in the content marketing world, the truth is that there’s a fine line between writing a head-turning headline and writing click-bait titles. Click-bait destroys your credibility and hurts your social media reach, seeing as how all the major social media platform (with Facebook at their helm) are taking actions against this trend.

While to some, this may sound like common sense, you need to understand that getting around click-bait isn’t as simple as you may think. To avoid click-bait, you need to understand its concept first. There’s a fine line between grabbing people’s attention and trying to lure them in. Second, you shouldn’t use exaggeration in titles or deliberately leave out a piece of information in order to achieve a greater shock value. This usually leaves your visitors disappointed, which, ends up hurting your website conversions instead of boosting them.

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An important element of every successful SEO strategy is optimizing your content.

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Write longer content

In the past, people preferred shorter content formats yet, nowadays, the more and more online audience is willing to read even posts that are longer than 3000 words. In fact, a lot of people prefer these kinds of resources, seeing as how they have a greater chance of containing all that one needs. This way, you get a complete resource and don’t have the need to go elsewhere in order to get complete information. Nonetheless, you need to avoid adding fluff text in order to reach this figure. Keep your content relevant and organic.

Optimize your content for SEO 
One of the things that a lot of people fail to realize is the fact that humans aren’t their only audience. Google bots are also going to access and “read” your content, which might just come to determine the rank that it will get with the search engine. This is why you need to think about improving the SEO of your content or, at least, consulting experts behind a renowned SEO Brisbane agency on this topic. This could ensure much greater visibility for your content, which would automatically lead to both better traffic and more conversions.

When it comes to using various methods to enhance the SEO efficiency of your content strategy, you can prioritize lower difficulty topics. For this to work, you would have to do research and check the volume, keyword difficulty and traffic value of content before you choose a topic. Second, you need to consider the linkability value of the content in question. Inserting internal links might benefit your entire website, thus drastically boosting your conversions. Lastly, you need to regularly update and maintain your existing content.

Try to improve your writing

There’s no way around it, in order to improve your content, your writing needs to improve, as well. Now, we’re not talking about talent, seeing as how there might not be much one can do about it. Nonetheless, this isn’t as relevant since people read your content in order to get some value from it, not to enjoy a literary piece. What you need to do is learn how to define all the major points and issues, as well as how to effortlessly move from one point to another while sticking to the central issue. You also need to learn how to make your content more readable and how to properly introduce data.

Finding measure is one of the hardest things to do, seeing as how some of your audience members might require further clarification, while there are some who may find this kind of style to be redundant. This is why the first step in improving your writing is getting to know your audience a lot better. If you understand what kind of niche knowledge your average audience member has, it will be quite easy for you to adopt the language and terminology used in your content.

Offer value
The last piece of advice that you need to adhere to is the fact that you need to generate some value in order to give your audience a reason to come back time after time. The first step on this path lies in gathering relevant feedback. Think about it, there really isn’t a simpler way to create valuable content to your audience than to listen to the questions that your audience is asking and answer them one by one.

Second, you need to offer facts and data but in order for this to work, these have to be as reliable and relevant as possible. When offering an industry statistic, you can’t come up with research from 2014 and pretend like it’s relevant until this very day (unless it’s the issue of comparison that we’re talking about). Second, you need to fact-check it and the best way to do so is to confirm it with several credible sources. Lastly, the content needs to be adapted to your audience (which is something we’ve already discussed in the section about improving your writing).

In conclusion
As you can see, by sticking to these five simple tips, you can easily give your content marketing a boost that your website conversions are bound to feel, as well. Most importantly, neither of these tips is related to trends of dubious temporal value, which means that it can provide you with relevant content marketing methods for years and years to come.

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