Blog Archives

How To Toot Your Own Horn Without Being a Blowhard

3/31/2016

by Will Viharo

The best thing about being an indie writer these days is that you’re in charge of all your own publicity and promotions!

That can also be the worst thing, though. Not just for you, but sometimes, for your audience, too…

Comments

Renewing Your Passion For Writing

3/29/2016

Comments

by Will Viharo

Spring is the season of rebirth, and that doesn’t just apply to tree leaves and flowers. The sense of a fresh start is literally in the air. Take a deep breath, and inhale the possibilities of a brighter future.

Romance is in the air as well, but love comes in many forms. Your love for your writing is no less worthy of respect and investment than your relationships with pets or people. It’s a part of your identity.

Nurture it, and you will grow both personally and professionally.

Comments

Content Is Killing Social, With One Big Exception

3/28/2016

Comments

by Mary C Long

Apparently, content is no longer king, which is good, because we’re all sick of reading that phrase, aren’t we? Instead, content is now the supreme ruler of the online universe, with its foot firmly on social media’s neck.

Comments

How to Monitor Employee Posts on Social & Why You Must

3/28/2016

Comments

by Mary C Long

Many, if not all, of your employees are likely participating online. And you would probably prefer a few kept that online persona entirely separate from your business, so the thought of encouraging them to post on your behalf is the stuff of nightmare.

Comments

Every Law Firm Should Be Here, But Isn't

3/27/2016

Comments

by Mary C. Long

If you've ever rolled your eyes when an agency tried to sell your firm on creating a blog, you'll be glad to know you were right. Kind of.

Many places peddling blogging aren't doing so hot with blogging themselves - and it's pretty easy to spot: Their posts get shared by their employees . . . but no one else. So why are they pushing blogging so hard, if they haven't sorted out how to make it work on their own site yet? Read this for clues.

But beyond your languishing blog, there's another place where you, internal marketing magicians and attorney extraordinaires, should be focusing your efforts: Quora. And here's why:

Comments

E-Commerce is Coming to Snapchat – Here's How to Get Your Business Ready

3/25/2016

Comments

by Japs Buidon, Guest Contributor

In 2011, Snapchat was launched, and since then it has shown incredibly rapid growth. At present, this social platform is taking the online world by storm and plans to develop its own e-commerce platform.

When that happens will your business be left behind?

Comments

Why I Now Prefer Self-Publishing

3/24/2016

Comments

by Will Viharo

Authors always appreciate artistic autonomy, but not everyone is willing to exchange that in return for the benefits of association with a larger, professional entity that provides struggling writers with support, connections, and cachet appeal.

I’ve learned the hard way that the sacrifice of my creative freedom is not worth the trade.

But I can only speak for myself, which is exactly one of the reasons I’d rather just go it alone.

Comments

How Snapchat Mastered the Art of Keeping Things Personal

3/23/2016

Comments

by Olivia Collins, Teen Tech

Snapchat has grown to be one of the most successful apps over the past few years.

Why?

The answer is simple - it's personal.

Comments

Creatively Visualizing Your Book

3/22/2016

Comments

by Will Viharo

Movies, music and videos are much more popular modes of entertainment than literature. That’s been true at least since the dawn of cinema.

How to compete? You can’t, and you don’t, since they’re all completely different mediums that demand varying degrees of a consumer's investment of time and energy.

But “seeing” and "hearing" your book in your mind’s eye will entertain your audience in the same way a film or song does, only with far fewer restrictions on the imagination…

Comments

Why Focusing On Customer Experience Must Include Mobile

3/21/2016

Comments

by Mary C Long

According to Wasp Barcode’s Small Business Report, 43% of small businesses say improving customer experience and retention is their top strategy for revenue growth. When customer experience is a priority, mobile must be too – and here’s why:

Comments

<<Previous

Categories

Archives