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How to Improve Your Digital Marketing Reach

8/31/2018

by Devin Morrissey, Guest Contributor

Whether your digital marketing campaign is a wild success or it is falling flat, it is crucial in moving forward that you understand why it is thriving or tanking. If your social media marketing campaign is seeing success, wouldn’t you want to know exactly what it is that people are liking? Or, if your company suddenly had a rash of negative opinions, you’d like to figure out what it was that caused this damage to your reputation and what you can do to increase your public relations. In digital marketing, these factors can change on a dime, and tracking your efforts to keep your company on track is imperative.

The Ultimate Guide To Creating The Perfect Press Release Campaign

8/30/2018

by Dorothy Piamonte, Guest Contributor

Today’s world is ultra fast-paced. The way things are done can quickly change in a blink of an eye. Much is the same in the world of marketing and advertising. The truth is since we have entered a digital era, newer and much better marketing strategies have replaced outdated ones. But when it comes to the art of Press Release Distribution, it’s not the case. Writing a press release for your business can still be your one-way ticket to success. In fact, press release distribution has managed to adapt to the digital world and can now, more than ever, reach more people that it did in the past. From writing your press release to distributing it to the proper channels, here is everything you need to know about creating the perfect press release Newswire campaign for your business.

3 Ways to Reduce the File Size of Marketing Videos

8/29/2018

by Abe Abbie, Guest Contributor

Do you sometimes wish you were able to reduce the file size of your marketing videos, so that they are easier to store and transfer? While you should still keep a copy of the original around in case you need it, having a smaller version would provide you with more options in terms of how you distribute your videos.

Bonafi to Take on the Aftermarket Automotive Counterfeit Parts

8/29/2018

by Steve Kuh, Guest Contributor

August 14, 2018—Los Angeles, CA

Bonafi is a blockchain-based solution which helps to aid brands and consumers in their fight against counterfeiters. The components of its system: the application, the BONA tokens, blockchain, and the Crypto-TagTM all work together to help combat the multi-billion dollar counterfeiting industry. Bonafi plans to provide a solution to the aftermarket auto parts counterfeit problem.

Author of the Week: Dyer Wilk

8/28/2018

PHOTO: DYER WILK

by Will Viharo

In what often seems to be a virtual refuge for bots, rejects and trolls engaging in competitive contentiousness, petty spite and anonymous harassment, it’s refreshing to find someone who has nothing but good stuff to share with the general public, whether its Art or Humanity.

Writer/artist Dyer Wilk is one of those people, and I’m grateful to be his Facebook friend. Because he is who he is and he does what he does, he means a lot more than that to me and a lot of other people as well.

A person can only publicly bare their soul if they have one to share

5 Best SEO Tools to Supercharge Your Search Rankings

8/28/2018

by Amy Bell, Guest Contributor

The concept of SEO is broad in practice and is building traction among website owners and web developers. Every so often, Google changes its operation algorithm, which always has an impact on the practice of SEO. Therefore, being at the top of search engines is no cinch.

Building an Effective Social Media Policy

8/28/2018

by Joanna Threlfall, Guest Contributor

With over 2 billion active users on Facebook alone, social media has become a huge part of the modern world. With the average person spending almost two hours on social media platforms every day, it often spills into our working lives.

Recent survey research has shown that most of us spend 52 minutes a day procrastinating at work, with most of this time being spent on social media. Across the year this means social media could be costing your business 225 working hours per employee.

6 Tips To Boost Your Business Through Facebook

8/27/2018

by Loretta Brown, Guest Contributor

Back in 2004, Facebook started as a network that aimed to connect college students. Almost decade and a half later, and today Facebook enjoys more than 2 billion monthly active users. It is the largest social media community across the globe.

How Your Customers See Your Social Media Presence

8/24/2018

by Payman Taei, Guest Contributor

Social media sites like Facebook, Twitter and even LinkedIn are constantly going through a certain degree of transformation. Take Facebook, for example. What began life as a service used exclusively on college campuses is now one of the dominant methods of communication on the entire planet. It's no longer just about connecting coeds together and is now about forging a valuable connection anywhere, at any time, for any reason.

Top 10 Use Cases of the Blockchain Technology Across Industries

8/24/2018

by Sofia Coppol, Guest Contributor

Blockchains are taking over the world. It’s no more the technology of future. Blockchain applications are nowadays being deployed across industries; be it from automobile to healthcare to real estate. In fact, you can easily find at least one example per business vertical globally on how the blockchain technology is making a difference to each of them.