5 Best SEO Tools to Supercharge Your Search Rankings

by Amy Bell, Guest Contributor

The concept of SEO is broad in practice and is building traction among website owners and web developers. Every so often, Google changes its operation algorithm, which always has an impact on the practice of SEO. Therefore, being at the top of search engines is no cinch.
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The best SEO tools you need for your website.

By tweaking some specific parts of your website, you can organically boost your traffic, increase your click-through rates and appear first of SERP for industry-specific keywords. To keep your rankings high, you must determine the use of resourceful SEO tools, otherwise, call in a webmaster to get it done for you. Here are five of the best SEO tools you need:

Screaming Frog
Screaming Frog is an SEO spider that swiftly crawls your website to generate resourceful insights required for the success of your brand. The Screaming Frog tool exceptionally crawls your site and allows you to analyze your web pages in real-time thoroughly. It collects information on your site for matters of broken links, XML sitemaps, metadata, duplicate content among others.

The tool can be considered a resourceful tool because it helps website owners recognize errors on their site that could stand in the way of top rankings on search engines.

Further, you can use this tool as a competitor analysis tool, checking out what your competitors' websites are doing differently from you. This way, for instance, you can highlight all their content strategies including posting frequency, topic areas, sharing patterns and audience behavior and response to their content.

Google PageSpeed Insights
If you have tried using the services by serpbook.com, you must have determined that, the pages on your website that take longer to load experience a low audience reach. While quality content may draw people to your site, it is a speedy experience that will keep them there longer and happier.

Google PageSpeed Insights is an easy-to-use tool that provides you with metrics on how fast your pages load. Page speed is inclusive of the time a page takes to load, and, the time it takes for a browser to receive the first byte of data from the web server. Google is one of the search engines that strictly considers page speed as a signal for indexing and ranking a website.

The Google PageSpeed Insights tool determines the speed score of a site by taking data from the Chrome User Experience Report (CrUX). This way, the SEO tool can provide you with the necessary information on what you can adjust to increase your page speed. The best part is that it is pretty user-friendly, even for first-time users.

Google Adwords Keyword Planner
You can never overlook Keyword research when it comes to website ranking. Keywords provide a common ground for audiences and webmasters to share value. As a beginner, it can be overwhelming to figure out terms that your target audience uses in search queries.

The Google Adwords Keyword Planner tool offers a comprehensive and detailed report of people's searches on Google, which you can take action on, immediately. The SEO tool is free to use and user-friendly, which makes it a must-use SEO tool.

Find out popular terms across the internet, as well as narrow down to your area of interest, whether regarding industry or location. You can also filter results based on cost-per-click or search volume to determine a keyword's competitiveness. Remember to start your research with niche topics in mind, so you can guide the tool on which search results you want.

Open Site Explorer
The link structure of your website has an impact on your search rankings. You want to capitalize on renown brands by picking out relevant material on their site and adding those links. Additionally, you must determine to have such brands link back to your web pages, which build your website for credibility and domain authority. Your site ranks higher when search engines find more traces of relevant links on your site.

The Open Site Explorer is an extensive link analysis tool. It has spiders that help in indexing links. The SEO tool can be used as a research source for link-building opportunities, identifying leading pages on websites and analyzing anchor texts, among others.
Further, you can use the Open Site Explorer for competitor analysis, checking out what the link structure of your competitors' looks like and how you can capitalize on them.

Google Search Console
Google Search Console cannot go unmentioned in the list of best SEO tools. This is the go-to tool for all webmasters seeking to monitor and maintain the presence of their website on Google's search result.

It is true that Google engine will eventually find your web pages and index them for SERP, but submitting your page to Google makes the process quicker, not to mention, gives you more control over what content Google displays on search results. Signing up for Google Search Console is how you submit your site to Google.

This freemium tool is easy to use and gives you the needed insight to create Google-friendly applications, content, and websites.

Notably, the kind of SEO tools you reach for should link to some of the essential practices of SEO, that is link-building, keyword research, competitor analysis, among others. With these five SEO tools, your site should be unbeatable in no time.
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