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Marketing Strategies When You Have A Niche Business

1/31/2018

by Melanie Saunders, Guest Contributor

Having a niche business often puts you in an enviable position of having customers searching for you. But if they don’t know that you exist, or you have competition who are stealing the show, then you need to step up your marketing. Here’s how you can grab the attention of the right customers.

Author of the Week: Bracken MacLeod

1/30/2018

by Will Viharo

I must admit, there are many days when all the hostile noise on social media makes me want to close all of my accounts at once.

Then there are many more days when I realize and appreciate that without this networking, I wouldn’t be in touch with great authors like horror maestro Bracken MacLeod.

In fact, since I’m so often stuck inside my own bubble, I might never have even heard of him. This would be my loss, not his.

Effective Social Media Strategies for Boosting SEO

1/30/2018

by Maria Jones, Guest Contributor

SEO seems to be a dynamic landscape and is constantly redefining itself. SMM or Social Media Marketing and SEO or Search Engine Optimization are the two closely-associated aspects of digital marketing. Both these marketing techniques would be concentrating on inbound organic techniques for attracting more visitors and developing and fortifying a solid consumer base. Social media would be relying chiefly on premium content for establishing a robust brand presence. The dedicated endeavor you are directing toward SEO could end up boosting your social media reach doubly and could effectively drive more traffic to your site.

Business Website Must Haves

1/29/2018

by Chloe Smith, Guest Contributor

If you’re operating a newly set business, building a website will be one of the priorities on your list of things to do. However, if you’re already established a website since the technology is moving so rapidly, it is necessary to ensure that your website is up to the minute, both with regard to your business offering and in connection to the present-day design and technology principles.

Ways to Limit the Amount of Email Spam You Receive

1/28/2018

No one wants to have their inbox flooded with unwanted emails but unfortunately, there is almost no way to stop it completely. What you can do is learn how to limit the amount of email spam you receive which helps a lot. The following tips should help you clear your inbox starting today, and keep it cleaner than it’s been in a very long time.

Holiday And Event Marketing Madness

1/27/2018

by Mary C Long

The major gift-giving seasons certainly make sense for brands to focus on selling all sorts of merchandise, so having solid holiday marketing plans in place by the end of the summer is essential.

Social Media Trends That will Take Over 2018

1/26/2018

Can you even think of a world without social media in the recent times? Just a few years back, it had no existence. People didn’t spend their time browsing Facebook or SnapChat. There was no one run over in the streets while crossing roads - glued to smartphones, and the brands didn’t have a range of powerful social media tools to amplify and enhance their product engagement strategies. But, the time has changed.

What We Need To Know About Cybersecurity on Social Media and with Personal Brands

1/25/2018

by Brenda Allen, Guest Contributor

It’s almost impossible to ignore social media in contemporary society. Today, almost everybody has a presence in social media. Many businesses are also promoting products and services over social platforms. This has made things easier for everybody including students, presidents and stars. In fact, modern internet users recommend or refer friends to the best services and products over social media. Nevertheless, this has come with cybersecurity issues that some people don’t know about.

How Marketers Can Capitalize on Gamification

1/24/2018

by Devin Morrissey, Guest Contributor

In early 2017, the rock band Pup released a video for their song “Old Wounds” that relied on viewers to watch it on Youtube in order to finish the video. It was formatted like a videogame from the 90s, in which you chose a “player” (link to another youtube video centering around one band member), and from there made “choices” for them (AKA more videos to watch in which a player acted out a certain choice), until the player was killed in a video or they got to the end of the song.

Author of the Week: Dan Malmon

1/23/2018

by Will Viharo

Sometimes writers who write about writingg are even more interesting and insightful than the subjects themselves, or at least on equal intellectually stimulating ground.

Dan “the Man” Malmon (okay, I made that nickname, but it fits) is one of those writers. His insights into contemporary crime fiction are entertaining, engaging and educational.

He’s also the subject of a popular and unique anthology of original crime fiction, as the single virtual victim of multiple literary murders.

Nothing personal. Just business.