Effective Social Media Strategies for Boosting SEO

by ​​Maria Jones, Guest Contributor

SEO seems to be a dynamic landscape and is constantly redefining itself.  SMM or Social Media Marketing and SEO or Search Engine Optimization are the two closely-associated aspects of digital marketing. Both these marketing techniques would be concentrating on inbound organic techniques for attracting more visitors and developing and fortifying a solid consumer base. Social media would be relying chiefly on premium content for establishing a robust brand presence. The dedicated endeavor you are directing toward SEO could end up boosting your social media reach doubly and could effectively drive more traffic to your site.
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Social Media Strategies for SEO

Understand the 4S Associated with Social Media
You need to know and distinguish clearly between the 4S associated with social media. 4S could be defined as making the web content:

• Segmented: Make your content segmented addressing precise requirements of the audience.
• Searchable: Make your content easily searchable. Identify or determine the words used by potential clients for locating your services or products via search engines. Use the tools such as Google Suggest, Google AdWords Keyword Planner, and SEMrush Keyword Research Tool for understanding these key terms.
• Snackable: This involves creating well-organized content that is properly divided into parts and labeled with appropriate headings and sub-headings, tables, charts, and necessary illustrations. Snackable content is nothing but the information that could easily be digested by people and it also implies that the people would not only consume easily but also remember the information.
• Shareable: Create shareable content. Consider monitoring or keeping track of all social shares relating to your content. You must always concentrate on sharing or boosting the most often shared content for enhancing SEO.

Boost Your Followers
The exact number of your social media followers and connections are sure to have an immense impact on your SERP rankings. There would be a remarkable difference between a company that has merely 100 Twitter followers and another company that boasts of 10,000 Twitter followers or one million Facebook likes.

Simply expanding your fan base through any and every channel should not be your main objective. Google is able to detect the genuineness and quality of followers. Hence, you must avoid buying proxy followers as that could prove to be devastating for your site. You may have to face Google’s penalties for practicing negative SEO or Black Hat SEO practices.

As a concerned business owner, it is important to hire the services of a reputed SEO company such as Tayloright.com for developing a personalized SEO social media package that would help in boosting followers organically via quality and consistent endeavors.

Local Optimization
Social media now allows you to engage effectively with personalized local communities. You could now be successfully sharing local-centric info to main search engines for showing up in the local search results. You could do this by simply participating in the relevant local events and interacting with related local brands for creating awareness.

This is quite an easy affair. You simply need to attend some local events and take some nice pictures and post them on the social media platforms. You could invite the residents to come forward and like or comment on these posts. When you do this consistently, your engagement would be fortified with the local community and your chances of being visible more and more on local searches would surely go up.

Conclusion
You must always keep the above-discussed social media strategies in mind. However, always remember that social media optimization could be possible by following a fundamental principle. You could earn better SERP rankings only when you provide the better user experience.
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Author Bio:

​Maria Jones is a content developer attached to a reputed digital marketing firm for over a decade now. She accentuates the necessity of a specialized SEO agency like tayloright.com for moving way ahead of the competition.