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Diary of a Dog Walker (Part One)

1/31/2017

by Will Viharo

While you’re reading this I’m in Costa Rica, instructing workshops at the first Writer’s Retreat of San Buenas as a guest of honor.

This may seem like quite an accomplishment. And it is. But as with many feats and failures in life, it is best appreciated within a fully informed context.

After all, I’m almost 54 years old, and I’ve been writing most of my life. Now I make most of my living walking dogs.

That’s both a good and a bad thing. Here’s the good part…

Coping With the Lonely Literary Lifestyle (Part Two)

1/26/2017

by Will Viharo

If you’re related to, friends with, engaged to, or married to a writer, you probably get the sense he or she doesn’t enjoy your company sometimes, since they keep insisting on privacy to work.

Don’t jump to any conclusions. First of all, have an honest conversation, since communication is key to a harmonious household.

But you probably won’t be able to negotiate anything more than a compromise. Here’s why, and what to do about it…

Getting Customers to Buy Using Social

1/25/2017

by Mary C Long

Brands and businesses are eager to find new ways to make social the point of purchase. But consumers aren’t quite as gung-ho. Why?

Due.com offers one possibility: “Now that anyone can place an order using nothing more than a string of numbers read over the phone or entered on a website form, security for all payments is weaker and more susceptible to abuse than ever before.” And this isn’t a hypothetical claim.

Coping With the Lonely Literary Lifestyle (Part One)

1/24/2017

by Will Viharo

If you’re a writer, you’re probably not the sociable type by nature. Good for you.

But if you one of those rare literary breeds that enjoy the company of fellow humans, you may find the rigors of solitude to be challenging, if not downright depressing.

Here are some ways to deal with your self-imposed isolation, so you don’t go stir crazy while diligently honing your craft.

Most common reasons your call to action does not work

1/20/2017

by Izabela Wisniewska, Guest Contributor

So, you’ve created the most beautiful website you’ve ever seen. It’s a work of art both in terms of the imagery and user experience. Those that have tested it fell in love immediately and have told you to expect a wave of new enquiries when it goes live.

5 Skills Every Content Marketer Needs

1/20/2017

By Ben Allen, Guest Contributor

Content marketing is becoming a more popular tactic for businesses, meaning there is increasing demand for content marketers. It’s easy to assume that anybody can, and should, be a content marketer, since most assume it’s simply running a blog.

The problem is, there is much more to being a content marketer then a blogger. Whether you are looking to be a better content marketer, or wanting to hire one, here are 5 skills every content marketer needs to be successful.

Tuning Out the Noise, Turning On The Muse (Part Two)

1/19/2017

by Will Viharo

Navigating one’s own mind can be a difficult journey, especially with all that noisy traffic blocking your every artistic urge.

You need to avoid all that traffic – including Internet traffic, sorry – by taking a detour you forge for yourself, which will take you directly to your destination: a finished piece of work you can be proud to publish…

Tuning Out the Noise, Turning On the muse (Part One)

1/17/2017

by Will Viharo

Sitting down to write is easy. Meaning the sitting down part. Actually writing something is always the challenge, even for veteran authors.

The first thing you need to do is focus on your subject. That’s not as simple as it sounds, especially given all the distractions of your life and the world in general.

Here are a few ways to achieve total concentration on your work.

5 Content Marketing Tactics You’re Still Getting Wrong

1/12/2017

by Mary C Long

Brands and businesses are aware of the importance of content marketing, but many are still not seeing the return they’d like. Here are five common mistakes you’re still making and how to fix them.

Ego Vs. Confidence: A Fine Line For Indie Authors

1/12/2017

by Will Viharo

Deciding to write a book takes a certain degree of faith in one’s ability to see the project through to the end.

But then taking the next step to share that work with the general public – and expect strangers to pay for the privilege of reading your words – may strike some as being a tad presumptuous, to put it politely.

Others would call it straight up hubris. But it’s how you define your own ambitions that count in the end. As long as you believe in yourself, anyway.