Brands and businesses are eager to find new ways to make social the point of purchase. But consumers aren’t quite as gung-ho. Why?
Due.com offers one possibility: “Now that anyone can place an order using nothing more than a string of numbers read over the phone or entered on a website form, security for all payments is weaker and more susceptible to abuse than ever before.” And this isn’t a hypothetical claim.
So, you’ve created the most beautiful website you’ve ever seen. It’s a work of art both in terms of the imagery and user experience. Those that have tested it fell in love immediately and have told you to expect a wave of new enquiries when it goes live.
Content marketing is becoming a more popular tactic for businesses, meaning there is increasing demand for content marketers. It’s easy to assume that anybody can, and should, be a content marketer, since most assume it’s simply running a blog.
The problem is, there is much more to being a content marketer then a blogger. Whether you are looking to be a better content marketer, or wanting to hire one, here are 5 skills every content marketer needs to be successful.
Navigating one’s own mind can be a difficult journey, especially with all that noisy traffic blocking your every artistic urge.
You need to avoid all that traffic – including Internet traffic, sorry – by taking a detour you forge for yourself, which will take you directly to your destination: a finished piece of work you can be proud to publish…
Deciding to write a book takes a certain degree of faith in one’s ability to see the project through to the end.
But then taking the next step to share that work with the general public – and expect strangers to pay for the privilege of reading your words – may strike some as being a tad presumptuous, to put it politely.
Others would call it straight up hubris. But it’s how you define your own ambitions that count in the end. As long as you believe in yourself, anyway.