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What Marketers Need to Know About California’s New Consumer Privacy Law

10/31/2018

by Richard B. Newman, Guest Contributor

In 2018, Governor Brown signed into law the strictest consumer privacy law in the nation. The policy behind the California Consumer Privacy Act of 2018 is the transparent collection and use of consumers’ personal information.

Author of the Week: Betty Rocksteady

10/30/2018

IMAGES AND PHOTO: BETTY ROCKSTEADY

by Will Viharo

You meet the most interesting people online. Doesn’t matter who they are or where they live. Sometimes you just feel this creative connection with a complete stranger.

This is how I immediately felt when I virtually encountered the nightmarishly beautiful work of Canadian artist/author Betty Rocksteady. We also share an affinity for animals. I’m so glad we had this chance to chat…

Why Go for a DIY Hosting Setup of Your Own Web Server

10/29/2018

by Sujain Thomas, Guest Contributor

There is a lot of difference between hosting a physical server and a cloud-based server. As you will learn the problems with maintaining a physical server, you will realize why so many people and practically the whole world is turning towards the setup of cloud-based servers. Cloud servers mean an escape from the hurdles and burdens of maintaining your server, and also gaining total control on it. You get maintenance and troubleshooting included in the lease or rent costs. And that’s how things get simplified for you.

Expanding Your Market To Rural Areas

10/26/2018

by Ivan Serrano, Guest Contributor

Advertising is primarily concentrated in urban areas, leaving out an entire other population
largely untapped. Though data shows that about 55 percent of the world is leaving in urban areas, marketers are losing out on this under-tapped market. We’ll look at how marketers, where applicable, can incorporate rural marketing into their strategies.

Author of the Week: Mark Slade

10/23/2018

PHOTO: MARK SLADE

by Will Viharo

Many writers share similar influences, but what gives each distinction is how we choose to implement these subliminal forces into our creative work.

Author/editor/podcaster Mark Slade is someone with whom I share certain sensibilities, but he is a unique force of nature unto himself.

Is Your Collateral Due for a Refresh? Here are the Signs to Watch Out For

10/22/2018

by Payman Taei, Guest Contributor

As a marketer, generally speaking you should always try to create as much evergreen content as you possibly can. That term describes something like a blog post or other piece of collateral that will be every bit as specific, relevant and valuable five or even ten years from now as it was on the day that you originally wrote it and put it online for everyone to see.

5 Underrated Ways That Raise Brand Awareness Using Instagram Stories

10/19/2018

by Al Gomez, Guest Contributor

Within two months of its launch, Instagram Story immediately attracted 100 million daily active users. And now, two years since its first release, Instagram Story has generated 400 million daily users and changed the way people shared and consumed content from the internet.

Because stories posted on Instagram self-destruct after 24 hours, your followers are compelled to watch it before it’s gone forever. The limited visibility opens a wider window for anybody to be creatively free.

Importance of Hiring SSL Certificate Service For E-commerce Websites

10/19/2018

by Maria Dicousta, Guest Contributor

In today’s digital age, starting an e-commerce enterprise is one of the best ways to generate higher returns on investment and achieve success. While most business owners invest a lot of time and other resources in planning the appearance of the interface, security is often overlooked by them or not given the necessary attention. Some of them even feel that hiring an SSL certificate service provider is a waste of money which can prove to be a very costly mistake. Here we are providing some valuable information about the importance of these safety measures for e-commerce operators which will encourage them to engage SSL certificate providers.

Find Your Ideal Host [INFOGRAPHIC]

10/18/2018

When it comes to hosting your site, you need to choose the right service provider. But with so many of them out there, how do you choose the perfect one? In this post, we’ll take a quick look at the main factors to consider.

Well-Established
These days there are plenty of hosting companies. Some of the newer ones offer great prices that seem too good to be true, especially if you choose an annual package. It pays to stick to the well-established brands. What happens if the new company folds and leaves you in the lurch?

How To Make Great Videos At Low Costs

10/18/2018

by Deepasha Kakkar, Guest Contributor

Making video a part of your content strategy can be the ultimate recipe for success. You can see a lot of demand for video in the online landscape.

Social video generates 1200% more shares than text and images combined.
4X as many consumers would prefer to watch a video about a product than to read about it. No wonder, Cisco foretells that video content will occupy 80% of the internet traffic by 2021.