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Everybody Needs to Take a Beat

6/30/2014

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by Kim Niemi

Sporting events get people excited—especially major sporting events that only happen periodically, or against longtime rivals, like the World Series, or the Olympics, or the World Cup. Businesses get excited too, because with the right marketing in place, they can leverage all that excitement into added attention on their company. Unless they post something stupid in their haste to be part of the mix. 

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Web 201: Google Knows Your Business

6/27/2014

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by Lily Bradic

This week in Web 201, we’ll be discussing a new app that all Google+ Page managers need on their smartphone. 
If you’ve tried the Facebook Pages Manager app, you can be forgiven for not getting excited. Rest assured, this one is much better. It’s called Google My Business, and was announced for iOS and Android last week. Already, it seems less buggy and more user-friendly than Facebook's Pages Manager  —  although that's not exactly difficult.

It seems Google is really starting to pay attention to what small business need and want. The app ties in with the new Google My Business service, which essentially it easier for local business and brands to manage their G+ page and be found on Google.

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WHAT YOU'RE MISSING BY NOT GUEST POSTING

6/26/2014

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by Kim Niemi

As you work to build your online portfolio in order to gain freelance writing work, are you considering guest posting to other blogs? If you’re not, you could be missing a ton of exposure. 

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#SocialSpin: Are you inadvertently feeding the trolls?

6/25/2014

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​If your audience are reacting badly to something you’ve posted, you might be tempted to delete it. Instantly.

But unless you’ve done something majorly wrong, you’d do better to leave it — deleting a post makes you look guilty. Besides, it’s likely somebody’s taken a screenshot already, so you can’t exactly pretend it didn’t happen. You might want to forget, but your angry customers won’t. 

We’ll be talking about the best ways to apologize in a couple of weeks, but in the mean time, let’s focus on how to avoid making things worse. If there are trolls involved, and you haven’t actually done anything wrong, this is really important.

Essentially, trolls are bullies. They target people and businesses who they think are weak, or whose response is likely to entertain them. 

More than anything, trolls want a reaction out of you. Unfortunately, unlike with real-life bullies, standing up to them won’t do you any good at all. Luckily, though, you can deal with most low-level trolls by banning or blocking them. Here’s how:

For Facebook, go into your Page, and choose “Settings” from the banner up the top. You’ll see this:
by Lily Bradic
This week in #SocialSpin, we’ll be talking about what you can do once you’ve noticed that the online conversation is starting to spiral out of control — and what to do if you’ve been accidentally fueling the fire.

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Should you Take a Holiday from holiday marketing?

6/24/2014

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by Christina Yeager

Running promotions around a holiday does not have to be a bad thing. Some people may complain they're being preyed upon whilst trying to celebrate ("Do we really need mattresses on Memorial Day? No!"), but whether they'll admit it or not, most look forward to a holiday closeout sale when it means they can get that hot little compact sedan they’ve had their eye on at a great price! Take our quiz to find out if your tactics will attract or repel holiday shoppers.


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Teenage Nightmare – Social Sabotage Meets Cyberbullying

6/23/2014

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by Kim Niemi

Last week’s episode of ABC Family’s Switched at Birth gave us a hard look at two serious issues teens and tweens are up against nowadays: social sabotage and cyberbullying. Not sure what to do if it happens to your kids? That’s why we’re here. 

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Are You A Social Media Sellout?

6/20/2014

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by Christina Yeager

Social media is full of posts that want you to like, love, pin, share, retweet...

But sharing everything that comes across your newsfeed, or desperately over-posting in the quest for more likes, will make your friends think you're selling out for the sake of social media popularity. 


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Catching #SocialSpin: monitoring conversation online

6/19/2014

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by Lily Bradic
With this week’s #SocialSpin post, we’re moving on to the next part of our series: catching Social Spin. For this, we’ll be talking about monitoring the conversation online to make sure it’s going the way you want it to. 

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Is Ghostwriting Selling Out?

6/19/2014

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by Kim Niemi

When we started our discussion, weeks ago, on the various types of ghostwriting jobs out there, we were working our way up to the Holy Grail of ghosting, the novel. You want a nice big payday all at once? Then the job you want to land is ghosting a celebrity memoir, or writing the next installment in a famous author’s bestselling series, etc. But is that selling yourself short as a writer? Is it, in fact, selling out?

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You Are Your Brand

6/16/2014

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by Kim Niemi

If you’re paying attention, lessons in social sabotage can be found in the most unlikely of places – even at a songwriting workshop in Nashville. 

​​A few years ago I was lucky enough to audit a Play for Publishers workshop at the Bluebird Café in Nashville (yes, I’m a songwriter too, but that’s a story for another day). Over the course of three days our host helped us break down popular country songs until we understood how a good song was constructed, and then a select crew of attendees were able to perform their own songs for a panel of music publishers.


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