by Dan Matthews, Business Marketing Specialist, Guest Contributor

Marketers are constantly talking about content these days. And why not? In the modern marketing world, content is king. It can help with your online search engine rankings, e-commerce sales, and customer service. It can also be a key factor in developing a keen sense of trust between your company and its customers. 

Often things like developing quality products, properly securing data, and putting minds at ease through responsible retention and destruction of business documents are touted as ways you build customer loyalty.

by Alexis Walker, Guest Contributor

Any business owner or entrepreneur will tell you that creating a sound financial plan for your company is one of the most important steps when trying to generate more revenue and become successful. There are numerous advantages of creating this financial plan, and most of them revolve around providing your firm with certain market stability. You can’t possibly expect to conduct your business properly if you don’t have everything carefully planned out financially.

One of the most essential parts of a business is identifying a receptive market for your product or service. In a digital age, this requires extensive data analysis, a consistent online presence, and the people who are most receptive to your product or service. There are many more channels for marketing that can eat into your marketing budgets if you aren’t careful.

Thankfully, securing customers isn’t entirely about finding new ones. Returning customers should make up a large portion of your revenue, and contribute greatly tostability. Providing high-quality work, giving excellent customer service, and using your communication channels efficiently can help create these loyal customers. 

by Sujain Thomas, Guest Contributor

To say that web content has finally come of age in 2019 would not be an overreach. From a tactic that was firmly focused on making the content attractive to search engines, it can come around to be something that is designed and offered to audiences to satisfy their needs. According to the latest concept of SEO, you need to have content that is completely focused on users that will drive traffic, generate leads, achieve conversions and result in better ROIs. Some practical tips on creating content that the audience will find valuable.​

by Frankie Wallace, Guest Contributor

In recent years, drones have become extremely popular. Pioneers across many industries have only begun to thoroughly explore the capabilities of this new technology.

For the uninitiated, Ohio University describes a drone as an “unmanned, remote-controlled aircraft that can be equipped with a variety of custom utilities, such as sensors, cameras, and even weaponry.” Due to this, drones can be customized to help professionals in every field — from filming movies and delivering packages efficiently to more dangerous areas such as war reporting and the monitoring and protection of endangered wildlife. 

by Ralf, Guest Contributor

Enough 5G benefits to go around
The fifth-generation wireless network technology is here. Nearly two dozen wireless carriers worldwide have already launched or started preparing to launch their 5G services. Likewise, many smartphone manufacturers have already rolled out their 5G-compatible smartphones. And consumers all over the world anticipate the fast data speeds promised over the years by 5G predictions and tests. 

by Ricky Brown, Guest Contributor

Social media marketing is a wonderful tool and there is no reason why every company should not be benefiting. However, those who take the time to meet with app builders to discuss the subject often find themselves subjected to various myths. Social media expertise may seem easy to come by for some but for those who do not take the time to remain on the cutting edge?
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by Chintan Doshi, Guest Contributor

​It is important for you as a marketer to make sure that your message reaches the right audience at the right time with a relevant message, which will make them convert. However, most marketers research about the time but, they fail to personalize the message or draft it towards the right audience. The blame could be put on the email list, which not many organizations consider important.

by Katherine White, Guest Contributor

Consumers form opinions around a brand based on the interactions they have with them. These interactions are no longer limited to an in-person experience at a store or on your website. Social media now plays a significant role in building customer relationships and the public perception that those have towards your brand. It should no longer be seen as just another tool to display advertisements, it’s a source for your business to connect with your customers.
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by Shani Godwin, Host of the UNSTUCK Writers’ Retreat, Guest Contributor

Blogging seems to be the name of the game when it comes to marketing these days, especially in this digital era where content consumption continues to be on the rise. In fact, one study shows that by 2020, customers will manage 85% of their relationships without even talking to a human, but will connect with companies through their blogs and other online research they find instead.

That’s why when done right, blogging can not only set your business up for long term success, but can open doors for new opportunities for increased revenue and brand exposure making it the marketing gift that keeps on giving. In fact, companies who blog receive 97% more links to their website (source) and 69% of businesses attribute their lead generation success to blogging (source).