Having a significantly segmented list is important if you want to improve your conversions.
Marketers who use segmented campaigns note 760% increase in revenue.
With such importance rendered to email list, it is inevitable that you consider improving your website and blogs to get more subscribers on-board.
If you are someone who has a thorough understanding of email lists but have been facing issues with getting more subscribers on-board, then you should read on. We are going to talk about how email subscription forms can help you build a better list, and why you need to optimize the forms.
Let’s begin with understanding what an email sign-up or subscription form is, and how it is important to a business.
Importance of email sign-up forms
It is important you ask permission from the subscribers or potential leads before you send them emails. However, it is not possible unless you have a subscription form on your website where the visitors can enter their email and other details.
The sign-up form helps both the businesses and the visitors. The business gets a valid permission to conduct their nurturing activities while, the visitor who is now a subscriber gets all the latest information on their email. The subscriber is not just made aware of the products and services as well as the latest updates but is also moving forward in the funnel.
You now know the importance of an email sign-up form; let’s get you oriented with the best practices for creating the email subscription forms, which will eventually get on-board the potential leads.
Email Form Best Practices
Another idea is to have a long sign-up form that asks for preferences right at the start. See an example below: